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As a recruitment leader, you're likely to be looking to improve your recruiters' performance.
What does a mere 1% a day improvement look like, and how can you drive these marginal gains?
Do More With Less
Now, more than ever, you need more from less:
Less recruiters - it's a challenge to hire.
Less systems - "all the gear, no idea", doesn't make for a great recruitment process or a profitable recruitment business.
Less data - sourcing everything, everywhere, all at once, isn't cost or time effective.
How can you drive recruiter performance through training?
Improving Recruiter Performance
Kaizen (aka "good change") is a Japanese concept around continuous improvement.
1% improvement a day equates to a whopping 40% improvement over a year. Nice!
What does 1% a day improvement to each and every recruiter in your business look (and feel) like?
And how can you ensure that recruitment training (and retraining) drives improvement and marginal gains?
The "Wrong" Recruitment Training
Is the recruitment training in your business driving the 1% marginal gain?
Are your recruiters copying copied behaviours which make best practice hard?
Training happens everywhere, all of the time, whether you like it or not.
We absorb what happens around us.
We mirror behaviours.
We are influenced by others.
Hope is never a great strategy.
You need to be sure that the “right” messages and behaviours are the ones which are trained. Recruiter training on best practice needs to be speedy, easy to access, and time-effective.
A 5-minute HIIT focused on job qualification tips, then getting back on the phone, can really move the dial.
Demand the 1% Gains from Your Recruiters
Accountable recruiters, continuously improving, using simple, speedy recruitment tools to improve, creates stronger pipelines, happier workforces, and sustainable businesses.
Improvement happens when recruiters are accountable for their performance.
Continuous training is key to maximising ROI from your people, data, and systems. Sales can increase by an impressive 50% when you continuously train!
Recruitment tools are needed. In our new hybrid world, recruiters need quick and easy on-demand training tools.
Ensure your new recruiters are onboarded speedily and continuously improve.
Ensure experienced recruiters hunger for continuous improvement, and demonstrate great standards.
Create a culture of accountability and continuous improvement. Give access to quick, easy, self-serve training. Otherwise, improvement will be a tough gig for you personally, and you won't be thanked for it.
Recruitment Training Driving Performance - WIIFM?
The WIIFM –“what's in it for me?" gives purpose and goals and encourages your recruiters to engage in training, and be accountable for improving their performance.
You’re a Recruitment Leader - What's your WIIFM?
Improved recruiter morale. Hence, improved performance and retention. (Less stress for you.)
Cleaner candidate and client data. Hence, less time wastage, reduced costs and time spent on external systems. (More profit through using monetised data.)
Creating your "way". Hence existing recruiters are role models for new starters. Speedier onboarding and time to bill. (Less reliance on you.)
Selling your recruitment business. Hence having a stronger process and generating ROI from your people, data, and systems is critical.
Your Recruiters - What's their WIIFM?
Better work-life balance? Hence, less time-consuming admin. Cleaner data driving speedier sourcing. Easier to win sales.
Paying off their mortgage, or getting on to the property ladder? Hence, they need more commission, or at least easier commission deliverables.
Promotion? Hence, better resourcing, sales performance, and leadership skills.
How Can Recruitment Leaders Drive Performance and Make Improvement Easy?
Make continuous improvement the goal. Make it your culture.
New recruiters need to know it's ok to not know everything at the end of their induction. Things they learned on day one are likely forgotten - continuous recruitment training is expected.
Experienced recruiters need to set the best possible example, and demonstrate best practice. Retraining is a driver towards best practice and 1% incremental gains.
Give your recruiters the tools to make training easy, on-demand, and quick! 10minutes a day may be all they need!
What can you do today to help your recruiters focus on improving their performance so that they can achieve their goals?
What tools can you give your recruiters to help them improve? And how easy are those tools to use, whenever, wherever they are?
Remember on-demand, quick and easy recruitment training is key to continuous improvement.
...Talking of Improving Recruiter Performance...
Recruitment HIIT trains recruiters and resourcers so you can speedily onboard new starters, and improve performance of experienced recruiters.
Job qualification, screening, sourcing, job advertising, and counteroffer immunity, are just some of the 10-minute topics our clients love.
TRY RECRUITMENT HIIT FREE
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Lisa Jones
Blog
Recruiters! 10 Reasons Why Candidate Engagement is Critical
Recruiters and their leaders who want to spend less time and money sourcing, and more time placing, need to read this blog and think about why they need to create a virtuous circle of talent.On our recent Bullhorn Tips webinar, where we focused on candidate management tips, we asked the attendees about their current candidate management strategy.The results were unsurprising, but also disappointing.They told us that their candidate database was...And that their candidate management strategy was...In other words, not future proof or focussed on creating a robust, easy to deliver pipeline. It's mainly focussed on live, active candidates who are imminently placeable... and Linkedin / Job Boards continue to win at the expense of the recruiter and their profits.Recruitment Data Wealth💵💶💷If we've learned anything (at least since 2008) we need a clean, warm databases to see us through easy and tough times.We need engaged, loyal, happy candidates who are easy to find, happy to recommend, refer, and show up!Some recruiters call this "Data Health" - I call it "Data Wealth".I've seen a lot of tech and data hitting the recruitment market, but still do not see enough process improvements to capitalise on it. We just keep buying more, rather than exploring how we actually need less, but need to work it better.It's Time to Move from Vicious to Virtuous!Recruiters still waste crazy amounts of time sourcing and advertising, but not enough time engaging and managing.And ironically, by not engaging, and letting hot data cool off, the industry creates silos of "cold" data. Hence sourcing is key and reliance on external systems is high, costs increase, placements take longer... Vicious cycle!What if, though, we take a moment? Let the stats below sink in, and engage with our systems and data in a proactive way. Could recruiters create a virtuous circle of engaged candidates staying loyal and placeable, meaning less need for job adverts, Linkedin, sourcing, and insanity?Yes!🔢Candidate Management Stats Every Recruiter Should Know78% of placed candidates are already in your CRM. – Yet many recruiters go straight to LinkedIn or job boards before checking their own database.Only 30% of CRM records are typically up to date. – That means 70% of your candidate data might be incomplete, inaccurate, or out of date.60% of recruiters admit to rarely revisiting past candidates. – This leads to missed opportunities and duplicated effort.It costs 6x more to source a new candidate than to re-engage an existing one. – Save budget and time by starting with your CRM.43% of recruiters say poor data quality negatively impacts their ability to place quickly. – Dirty data slows down sourcing, shortlisting, and matching.48% of candidates who apply to a role never hear back. – Proper candidate management helps ensure consistent communication and better candidate experience.80% of candidates say they’d reapply to a company with a good hiring experience. – Engagement doesn’t stop at “not selected”—it builds your future pipeline.Recruiters spend up to 1/3 of their time on admin. – Automation and smart candidate management free up time for relationship-building and placements.Re-engaged candidates are 2x more likely to be placed than cold-sourced ones. – Prior placements and silver medalists are often your hottest leads.Companies that nurture candidates improve quality of hire by 20%. – Keeping in touch with passive talent builds a stronger, more prepared pipeline.The stats above are from a variety of sources, including IBM, TalentBoard, Bullhorn, and LinkedIn.Even just one of the stats above should be enough to make you stop and think "how can I create a virtuous circle of happy, engaged, and placed candidates?"And then ask - "I wonder how Barclay Jones can help with me Bullhorn RoI, Training, and Automation to help me engage my candidates more, and reduce reliance and time/money wasted on Linkedin and Job Boards?"Then arrange a chat with us😇ARRANGE A CALL BACK Watch Our Candidate Engagement WebinarRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
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Wayne Barclay
Blog
Automation RoI Webinar Series: Unlock Bullhorn Part 2 ~ Create a Virtuous Circle of Candidates
Recruiters and leaders — ready to do less admin and make more placements?Do you need to be less reliant on LinkedIn and Job Boards, and have a more engaged, valuable database of candidates?Then Part 2 of our "Unlock Bullhorn with Automation" webinar series is for you. We'll fixate on candidate management and engagement.REGISTER NOW💡 Why Candidate Management and Engagement MattersIn our recent Bullhorn Tips Webinar, we asked recruiters about their candidate management strategies.The results?🙈Most recruiters said their CRM was out of date.🙉Even more admitted their candidate engagement was reactive at best.🙊And LinkedIn and job boards still dominate, draining time and budget.AKA vicious cycle. You source externally, internal data gets colder and becomes irrelevant, sourcing becomes slower and costlier. And the cycle repeats.📊 Candidate Management by the Numbers:70%+ of placed candidates already exist in your CRM.It costs 6x more to source a new candidate than to re-engage.Recruiters spend up to 1/3 of their time on admin.Re-engaged candidates are 2x more likely to be placed.Now ask yourself: What if that cycle could be flipped?💥 From Vicious to Virtuous: Using Automation to Flip the Recruitment ScriptInstead, imagine a virtuous circle where:✅ Your CRM is rich with warm, engaged talent.✅ Your pipeline is always ready, without needing a new job ad.✅ Candidates actually reply to your emails.✅ Admin drops, and placements rise.That’s the power of Bullhorn Automation.Join us for this free webinar and learn how to use Bullhorn Automation and smart workflows to build—and sustain—a thriving talent pipeline.This is part of our "Unlock Bullhorn" Automation webinar series.📅 Webinar Highlights🛠️ Real-Life Automation Tips to Drive Recruitment Workflows:Automate outreach to dormant candidates (without sounding robotic).Keep silver medalists engaged for future roles.Trigger real-time updates when candidates change jobs or locations.Build loyalty with consistent communication at every stage of the journey.Drastically reduce sourcing times and costs.💸 Turn Data Health into Data WealthThis Webinar is for you if:You’re tired of LinkedIn / Job Board over-reliance.You want to scale your placements—not your sourcing costs.You want a Bullhorn CRM to be a database and not simply be a data dump.📍 Save Your Spot!When? 21 May 2025: 15:00 BSTREGISTER NOWPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 24 April 2025: Automate sourcing to find qualified candidates faster and with less effort.Watch the recording💬 21 May 2025: Engage with candidates on autopilot and nurture relationships effectively.Register Now📈 Date TBC: Boost lead generation using automation to improve conversion rates.💡 Date TBC: Streamline your recruitment processes for maximum efficiency and profitability.Automation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ ABOUT OUR AUTOMATION BUDDY SERVICECONTACT US ABOUT BULLHORN ROI
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