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Being a recruiter involves being able to attract, engage, source, sell, retain, market, and effectively use tech. Hence the skillset of a modern recruiter is pretty vast. But what runs through the heart of a great recruiter is the ability to sell.
But "sales" is often seen as either a dirty word, or a skill reserved for purely business developers. Whereas every recruitment leader knows that sales is what drives recruitment. Whether you need to sell a candidate to a client, a job to a candidate, a process to a colleague, or get buy-in from stakeholders, everyone in recruitment needs to be good at "selling".
Sales Tips from An Award-Wining Recruiter
I spoke with Rossa Mullally, Associate Director and shareholder in Sigmar Recruitment. He manages the award-winning Sales and Multilingual Division.
This vodcast equips recruiters with the strategies and insights they need to win over both candidates and clients. In today's competitive job market, recruiting top talent and maintaining strong client relationships have become essential skills for any successful recruiter.
Rossa Mullally and I spoke about:
How can recruiters use social engineering in recruitment and sales?
How can they avoid "unintentional repulsion"?
What's a great message which drives a great sale?
Where does tech "fit" in the sales process?
Watch the Trailer of my vodcast with Rossa...
The full vodcast, along with other great sales and recruitment training, can be found on our training platform Recruitment HIIT.
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Automation and Recruitment Training
We're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.
Contact us for help with Automation, creating a Bullhorn1st culture, and Recruitment Training. We'd love to help.
You can even try our recruitment training platform, Recruitment HIIT for free.
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Matt Edwards
Blog
Bullhorn Tip - Start-up Screens to Start Your Day with Speed
We have have a super easy 1-minute Bullhorn tip to help you save time and stay focused so that you can spend more time on the phone, managing your candidates and clients, and placing faster.We know that every second counts in recruitment.Bullhorn needs to be "fast and furious" to help you find what you need to do, and do what you need to do! Source, screen, manage, place, sell, repeat!Get Started with Start-up Screens!Start-up screens help you set up your Bullhorn so that when you log in you're already looking at the screens that you need.⌚Less time wasted.🏃♂️➡️Zap to where you need to go.🛠️A great hack to help you customise your desk and day!Watch this 1-minute Bullhorn tip - then log in to Bullhorn and setup your start-up screens.Watch Our 1-Minute Bullhorn Tip to Help Start Your Day with Speed!Recruitment and Bullhorn TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.It's perfect for new starters, experienced recruiters, and leaders who need to onboard quicker and improve productivity.TRY HIIT FREE HERE
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Lisa Jones
Blog
Recruiters! 10 Reasons Why Candidate Engagement is Critical
Recruiters and their leaders who want to spend less time and money sourcing, and more time placing, need to read this blog and think about why they need to create a virtuous circle of talent.On our recent Bullhorn Tips webinar, where we focused on candidate management tips, we asked the attendees about their current candidate management strategy.The results were unsurprising, but also disappointing.They told us that their candidate database was...And that their candidate management strategy was...In other words, not future proof or focussed on creating a robust, easy to deliver pipeline. It's mainly focussed on live, active candidates who are imminently placeable... and Linkedin / Job Boards continue to win at the expense of the recruiter and their profits.Recruitment Data Wealth💵💶💷If we've learned anything (at least since 2008) we need a clean, warm databases to see us through easy and tough times.We need engaged, loyal, happy candidates who are easy to find, happy to recommend, refer, and show up!Some recruiters call this "Data Health" - I call it "Data Wealth".I've seen a lot of tech and data hitting the recruitment market, but still do not see enough process improvements to capitalise on it. We just keep buying more, rather than exploring how we actually need less, but need to work it better.It's Time to Move from Vicious to Virtuous!Recruiters still waste crazy amounts of time sourcing and advertising, but not enough time engaging and managing.And ironically, by not engaging, and letting hot data cool off, the industry creates silos of "cold" data. Hence sourcing is key and reliance on external systems is high, costs increase, placements take longer... Vicious cycle!What if, though, we take a moment? Let the stats below sink in, and engage with our systems and data in a proactive way. Could recruiters create a virtuous circle of engaged candidates staying loyal and placeable, meaning less need for job adverts, Linkedin, sourcing, and insanity?Yes!🔢Candidate Management Stats Every Recruiter Should Know78% of placed candidates are already in your CRM. – Yet many recruiters go straight to LinkedIn or job boards before checking their own database.Only 30% of CRM records are typically up to date. – That means 70% of your candidate data might be incomplete, inaccurate, or out of date.60% of recruiters admit to rarely revisiting past candidates. – This leads to missed opportunities and duplicated effort.It costs 6x more to source a new candidate than to re-engage an existing one. – Save budget and time by starting with your CRM.43% of recruiters say poor data quality negatively impacts their ability to place quickly. – Dirty data slows down sourcing, shortlisting, and matching.48% of candidates who apply to a role never hear back. – Proper candidate management helps ensure consistent communication and better candidate experience.80% of candidates say they’d reapply to a company with a good hiring experience. – Engagement doesn’t stop at “not selected”—it builds your future pipeline.Recruiters spend up to 1/3 of their time on admin. – Automation and smart candidate management free up time for relationship-building and placements.Re-engaged candidates are 2x more likely to be placed than cold-sourced ones. – Prior placements and silver medalists are often your hottest leads.Companies that nurture candidates improve quality of hire by 20%. – Keeping in touch with passive talent builds a stronger, more prepared pipeline.The stats above are from a variety of sources, including IBM, TalentBoard, Bullhorn, and LinkedIn.Even just one of the stats above should be enough to make you stop and think "how can I create a virtuous circle of happy, engaged, and placed candidates?"And then sourcing is simple!REGISTER FOR OUR SOURCING TIPS WEBINARAnd then ask - "I wonder how Barclay Jones can help with me Bullhorn RoI, Training, and Automation to help me engage my candidates more, and reduce reliance and time/money wasted on Linkedin and Job Boards?"Then arrange a chat with us😇ARRANGE A CALL BACK WATCH OUR CANDIDATE ENGAGEMENT WEBINARRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
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Your Recruitment Training Playbook
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Wayne Barclay
Webinar
Automation RoI Webinar Series: Unlock Bullhorn Part 2 ~ Create a Virtuous Circle of Candidates
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Matt Edwards
Webinar
Recruiter Productivity Series: Optimise Bullhorn Part 2 ~ Source Faster and Easier
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Rose Megson
Webinar
Recruiter Productivity Series: Optimise Bullhorn Part 1 ~ Engage, Nurture, Place, and Re-Place
