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There are a lot of myths about recruitment automation, what it is, and how it's implemented. These myths prevent recruitment businesses who need to scale / grow / have head space / bill more, make real progress.
Read more, and watch our 5-minute mythbusting video for insight on the reality of recruitment automation and how it's a giant-killer, playing field leveller, and sales enabler.
Recruitment automation (not to be belittled by the mere "marketing automation") is allowing many recruiters to save money, time, headspace, and...
Weaponise their data.
Speed up their placements.
Sell more.
Plus more...
But like all advances in tech, there are myths and legends which surround it.
Myths like:
It's a time-consuming beast of a project.
You need a full-time employee to implement it.
Once live it's a full-time job to manage it.
If you can't go "big bang", don't bother!
I chatted with Wayne (AKA "The Automator") and Jay (from Bullhorn) about these myths versus the reality. What is the reality of implementing recruitment automation?
Automation Myths... Busted!
We chatted about:
What really happens during an implementation?
What do you gain (and what do you lose) when you automate?
How can you start your project with a small number of powerful automations to give you breathing space and reduce reliance on expensive 3rd party systems like LinkedIn Recruiter and Job Boards?
What does a good "cadence" of automations look like?
This short myth-busting video is a must-watch for recruiters big, small, and cute, who need head space, easier and cheaper sourcing, reduced reliance on Linkedin and job boards, stronger pipelines, and happier recruiters.
Watch our "Automation - Mythbusted" Chat
Automation, Training, Bullhorn1st
We're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.
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Recruitment Blogs / Tips / Webinars
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Rose Megson
Blog
Bullhorn Tip - Place More Jobs
We've got a simple 1-minute Bullhorn tip to help you place more jobs. It's time to filter, work and place (and earn!)Having too many jobs and not enough placements can be beyond frustrating. But we have a Bullhorn tip for you to help you focus on the jobs you can (and should) place! There's plenty Bullhorn can do to help you manage your jobs pipeline and recruitment workflow. It's Time to Place Your Jobs!Here's a quick bullhorn tip about why you should regularly update your job statuses in Bullhorn.Get focussed on the most profitable opportunities.Prioritise your efforts.Boost your earnings. Watch this 1-minute Bullhorn tip - then spend a few easy minutes creating focus and an easy path to placing more jobs. Watch Our 1-Minute Bullhorn Tip on How to Place Jobs QuickerNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation Buddy / Bullhorn RoIWe are Automation and Bullhorn Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
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Lisa Jones
Blog
Why AI Might Not Fix Recruitment Productivity
Recruitment Leaders - are you looking to engage with tech to help you drive productivity? Are you needing significant RoI from your tech stack? Be careful you don't fall into the pit of "tech before process".In the 2 decades we've been working in recruitment, a persistent, cyclical problem is starting over again — and it's being amplified by the advent of new technology like AI.😔History Repeating Itself: Tech Before ProcessMy team has watched a trend unfold: the belief that simply "buying data and tech and throwing it at a problem" will magically fix it.Unfortunately, it rarely does, and I fear we are seeing this pattern play out again with Artificial Intelligence.The core issue is that the recruitment industry often engages with technology without truly engaging with the process the technology is supposed to fix.We get why. A LOT has happened in and to the recruitment sector in the last 2 decades - it's a big ask for leaders to stand back from the coal face and really invest time in the problem when it's been so disruptive...But, we've seen this cycle before:The CRM wave: A sophisticated recruitment system is bought, added to the recruitment business, and recruiters are told to use it, often without a fundamental change to the underlying workflow.The Automation trend: Tools are purchased to automate tasks, but the initial problem (unproductive activities) remains because the why and how of the automation weren't properly addressed.Now, AI: In the rush to purchase the latest AI tools, many recruitment firms are overlooking the essential step of asking: "What problem are we trying to solve, and how will this technology specifically help me do that?"🤔Purchase V ProblemI recently said to a client who was trying to get buy-in from his recruiters for the AI tools he's bought:Are you processing the AI, or AI-ing the process?One way is wrong, the other right. Food for thought...This focus on the purchase over the problem means we miss the fundamental goal:Fixing recruitment productivity. Empowering recruiters to do the right things at the right time.🙋 WIIFM? What’s In It For Me? The Missing LinkA healthy skepticism - or outright fear - exists among many average recruitment consultants about what AI and automation are really there to do for them.If you're an innovation leader, your mind is likely 20 steps ahead, focused on the competitive edge, efficiency metrics, future-proofing, and adding value to your business. But when introducing new technology, you must take it back to basics and think with the recruitment consultant / resourcer / manager in mind.You need to answer the crucial question for them: "What’s in it for me (the consultant)?" - WIIFM?Stop talking about backend efficiencies and start talking about the individual's tangible benefits:"This will help you make more money.""This will enable you to take a longer lunch break.""This will free you up to see your kids' school plays."Ultimately, this tech is meant to enable recruiters to spend less time on low-value, time-consuming tasks (often up to 80% of their day) and more time on high-impact, revenue-generating activities. Because right now, the stats clearly show they are incredibly busy... potentially doing the wrong stuff.If you want technology to succeed, you have to connect it directly to the recruiter’s personal and professional drivers.What are your thoughts?What is the biggest barrier to getting your recruiters to use new technology effectively?And how will you ensure that you get true value from your tech, data, and people in the next year, and beyond?Automation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
