How Did We Help?
BLT are a recruiter specialising in management consulting, indirect tax and executive coaching. They wanted to improve their online brand, attract and engage candidates and clients and improve their recruiter effectiveness with social media and digital tools.
We audited their online business process and resources which included LinkedIn, Twitter, Facebook, Slideshare and other social tools.
We reviewed how the recruiters use these resources in their business process to attract talent, generate leads and market the brand. After reviewing these areas, we advised on best practice use of these online tools and how best to integrate them into every-day business process. BLT staff pride themselves on their sector expertise and client and candidate relationships so we needed to ensure that we helped expose them to more time to keep their expertise and relationships current.
Once we had scoped out a road map of ideas and change, we then delivered LinkedIn and social recruitment training to their consultants with the objective of delivering the best practice use of social media to attract, engage, convert and place. We worked closely with their marketing team to develop and implement a social media and social recruiting strategy to improve their brand presence.
Lisa Jones, Director
What is The ROI?
We approached Barclay Jones as we felt that we didn’t have enough capability on LinkedIn and needed to make better use of it. It soon became apparent that we needed support understanding the wider social media picture and developing a plan for how to best use the different streams to market our business and help our recruiters recruit.
Barclay Jones worked with us to develop an holistic approach to a number of streams, which included LinkedIn, Twitter, Slideshare and Facebook. They set us on the path about thinking more strategically about social media, rather than simply focussing on one element. My team now think about their content and its quality. They are consistent about their message and their branding. This has been really helpful.
We are now embracing the challenge rather ignoring it. We understand that the market is changing every day and we are now better equipped to run with these changes.