Blog Content
On average it takes a minimum of 6 engagements before a lead is ready for a chat. But 80% of recruiters give up after 3!
Here are my 6 ideas to help you weaponise Bullhorn Automation's integration with Bullhorn Leads and drive your sales pipeline harder and smarter.
Get More Sales!
My clients know that there’s more to automation than email marketing. Automation should drive the entire recruitment lifecycle…
"Get more sales" is at the top of most leaders’ to-do lists, so it’s time to get more leads - and automation is the key!
The ideal scenario is to provide your recruiters with warm and engaged leads who are ready to speak to them. Ideally, you’ll be generating a list of clients who you have prompted to request a call back.
Do you use Bullhorn Leads to map your markets and track how well you’re penetrating said markets?
Or do you use Leads to quickly identify Candidates in your market, who you believe are actively looking and want to reach out to?
The Bullhorn Automation Leads integration helps you automate communications needed to engage and convert.
As with all automations, you need to ensure Bullhorn is ready, ensure your team is ready, and ensure your automation journeys are streamlined and designed to deliver real ROI.
6 Steps to Get Ready for Automated Lead Generation and More Sales!
Here are our top tips to help you get prepared.
Check! Is your Bullhorn Leads entity ready for your business to use? Do you have all the relevant fields available? Are there any special Notes that need creating to track engagement?
Map! Detail the Leads workflow steps you want to progress a lead. This will help you build automations to track your leads.
Train! Ensure you have trained your recruiters on how to engage with Bullhorn Leads. Educate your recruiters to add, track, and remove leads consistently. You need your automations to work!
Data! Get your data ready. You probably have some data already in various states of readiness. Review your historic data, cleanse what you can, and archive what you don’t need.
Content! Has your Marketing function got relevant content and templates ready in Bullhorn Automation? Marketing journeys typically need content to drip feed to your Leads. Identify what you need. Collate what you have. Spot the content gaps and fill them to ensure speedy automation go live”.
Contact us if you need help with automated lead gen, or you need to turbo your recruitment business with recruitment automation via our Automation Buddy program.
Improve Performance
We’re super excited about engaging leads with automation. It allows recruitment leaders and their recruiters to focus on Business Development and improve performance, productivity, and sustainability.
How are you getting on with automation? Are you maximising your ROI, or do you need support?
Read our case studies about what other recruiters have achieved through automation.
Click here to arrange a chat about automation
Bullhorn ATS / Analytics / Automation / AI RoI
We are Bullhorn experts set on helping ambitious recruitment businesses to increase speed and sales.
We help you weaponise your people, data, time, and tech, so you can recruit and sell!
Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.
BOOK A FREE BULLHORN ROI CONSULTATION
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Recruitment Blogs / Tips / Webinars
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Wayne Barclay
Blog
Bullhorn Power Series ~ Stop Missing Out on Sales: 5 Tips to Use Your ATS, Automation, and Analytics to Drive BD
For many of my clients, Recruitment is now officially in a BD-first market.For recruitment leaders, the challenge isn’t just finding new business; it’s finding the right business and winning it before the competition even wakes up. If your recruiters are still manually scouring the database or "spraying and praying" cold emails, and paying external systems like LinkedIn, Indeed, and job boards for leads, you are losing revenue to firms that have turned their Bullhorn stack into a high-precision sales machine.🔢The Maths of Modern Business DevelopmentRecent data from Bullhorn Grid shows a staggering divide between "traditional" recruitment firms and "automated" ones:The Speed Gap: High-growth firms are 3.5x more likely to use automation to beat competitors to the first CV send.The Admin Tax: The average recruiter loses 12+ hours a week to manual data entry. That’s two full days of lost selling time.The Gold Mine: 76% of placements come from people already in your database, yet most BD teams ignore their own "warm" data in favour of cold outreach.⁉️Are You Paying for a Recruitment Database or a Graveyard?Most ATS/CRM platforms are graveyard-like: full of data, but nothing is moving.But the true ROI from Bullhorn comes when you combine Bullhorn’s core power with Automation, AI, and Analytics. You empower your humans to turn that graveyard into a "Predictive Sales Engine."Instead of asking your team to "hit the phones harder," imagine a world where:Analytics tells you exactly which clients are worth your time (and which ones to fire).Automation nurtures prospects in the background while your recruiters are closing deals.The ATS surfaces the perfect candidate for a "spec call" before the client even posts the job.🚨Join Our Upcoming Webinar: The BD Power HourI see too many recruitment leaders struggling with "activity for the sake of activity." It’s time to move from "busy" to "profitable."I’m hosting a live webinar specifically for recruitment leaders who want to power up their Bullhorn tech stack for new business sales. I’ll be diving into the stats above and sharing at least 5 actionable tips across your Bullhorn ATS/CRM, Analytics, and Automation systems which you can implement immediately to:Identify high-probability prospects.Automate your processes to land more deals.Reduce your team's "admin tax" to free up hours of crucial sales time per week.Hold on tight - the webinar recording is in edit mode... check back tomorrow to watch it.Bullhorn ATS / Analytics / Automation / AI ROIWe are Bullhorn experts obsessed with how recruiters can increase sales, reduce costs, speed up sourcing, and improve productivity.We help you weaponise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.BOOK A FREE BULLHORN ROI CONSULTATION
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Lisa Jones
Blog
Vodcast: Death to Spreadsheets: Is Your Agency’s Future Hiding in a Tab?
In our latest vodcast, which could be renamed as "Keeping Up with the Joneses," I sat down with Carl Jones, founder of Konquest, to tackle a truth that many recruitment leaders are still trying to avoid: the era of "wit and whiteboard pens" is officially over.If you’re still running your recruitment agency’s most critical processes on disparate spreadsheets, you aren’t just being "old school" - you might be making your business completely uncompetitive in an AI-driven market. Here are the 3 big questions we posed that every leader needs to answer1️⃣Is Your Data "Siloed" or Scalable?Carl highlighted a terrifying reality: as you scale, spreadsheets become "damaging".They are slow, corruptible, and unauditable.But the real FOMO trigger?If your data isn't in a scalable, database format today, you will be "completely screwed" when trying to leverage the AI agents of tomorrow. ❓Ask yourself: Are you building a data asset you can interrogate, or are you just "hoping" your team knows what’s going on? 2️⃣Are You Leading by "Facts" or "Feelings"?We’ve all been there. We've made decisions based on gut instinct or ego. But in a shifting market with new legislative changes and complex compensation needs, "facts not feelings" is the only way to retain your best staff. ❓The Question: Can you answer why you’re making a strategic change with "unequivocal data," or is it just subjective guesswork? 3️⃣What Are the Most Profitable Agencies Doing Differently?💡This was the "money shot" of our conversation.Carl revealed that Konquest has identified a dozen different "signals" that separate the fastest-growing agencies from the rest. These are signals from how they incentivise managers to the specific nature of their commission thresholds. Most recruitment leaders are getting commission wrong simply because the data hasn't been available.❓Are you overpaying or underpaying your recruiters? Or is your management setup simply years behind the industry standard? 🚨Stop Scrambling and Start SystematisingThe goal isn't just to have "shiny buttons" on a CRM/ATS.It’s about creating an "objective reality" for your business. As Carl put it, we are entering a period where leaders will soon be "scrambling" to get their data out of spreadsheets. Don't be the recruitment leader left behind while your competitors (which includes your own clients) are already using their data as a high-value weapon. Want to see how you benchmark against the rest of the industry? Carl and the team at Konquest have launched a live, free Recruiter Commission Census. It provides a personalised report on those 12 secret signals so you can finally see if your agency is at risk or ahead of the curve. Ready to spend a speedy 17 minutes thinking about your recruitment data and how to get it powering your recruitment business?Watch the full 17 minute vodcast now. Bullhorn ATS / Analytics / Automation / AI RoIWe are Bullhorn experts set on helping ambitious recruitment businesses to increase speed and sales.We help you weaponise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.BOOK A FREE BULLHORN ROI CONSULTATION
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Wayne Barclay
Webinar
Bullhorn Power Series ~ Stop Missing Out on Sales: 5 Tips to Use Your ATS, Automation, and Analytics to Drive BD
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Wayne Barclay
Webinar
Automation RoI Webinar Series: Unlock Bullhorn Part 6 ~ Data Wealth
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Lisa Jones
Webinar
Recruiter Productivity Series: Optimise Bullhorn Part 6 ~ Easy Candidate Management
