On average it takes a minimum of 6 engagements before a lead is ready for a chat. But 80% of recruiters give up after 3!
Here are my 6 ideas to help you weaponise Bullhorn Automation's integration with Bullhorn Leads and drive your sales pipeline harder and smarter.
Get More Sales!
My clients know that there’s more to automation than email marketing. Automation should drive the entire recruitment lifecycle…
"Get more sales" is at the top of most leaders’ to-do lists, so it’s time to get more leads - and automation is the key!
The ideal scenario is to provide your recruiters with warm and engaged leads who are ready to speak to them. Ideally, you’ll be generating a list of clients who you have prompted to request a call back.
Do you use Bullhorn Leads to map your markets and track how well you’re penetrating said markets?
Or do you use Leads to quickly identify Candidates in your market, who you believe are actively looking and want to reach out to?
The Bullhorn Automation Leads integration helps you automate communications needed to engage and convert.
As with all automations, you need to ensure Bullhorn is ready, ensure your team is ready, and ensure your automation journeys are streamlined and designed to deliver real ROI.
6 Steps to Get Ready for Automated Lead Generation and More Sales!
Here are our top tips to help you get prepared.
Check! Is your Bullhorn Leads entity ready for your business to use? Do you have all the relevant fields available? Are there any special Notes that need creating to track engagement?
Map! Detail the Leads workflow steps you want to progress a lead. This will help you build automations to track your leads.
Train! Ensure you have trained your recruiters on how to engage with Bullhorn Leads. Educate your recruiters to add, track, and remove leads consistently. You need your automations to work! Recruitment HIIT users - check out this Bullhorn leads training video to help you review what good practice looks like. (Not a HIIT user? Click here to start your free trial of our recruitment training platform.)
Data! Get your data ready. You probably have some data already in various states of readiness. Review your historic data, cleanse what you can, and archive what you don’t need.
Content! Has your Marketing function got relevant content and templates ready in Bullhorn Automation? Marketing journeys typically need content to drip feed to your Leads. Identify what you need. Collate what you have. Spot the content gaps and fill them to ensure speedy automation go live”.
Contact us if you need help with automated lead gen, or you need to turbo your recruitment business with recruitment automation via our Automation Buddy program.
Improve Performance
We’re super excited about engaging leads with automation. It allows recruitment leaders and their recruiters to focus on Business Development and improve performance, productivity, and sustainability.
How are you getting on with automation? Are you maximising your ROI, or do you need support?
Read our case studies about what other recruiters have achieved through automation.
Click here to arrange a chat about automation
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3 Ways Recruitment Automation Can Help Your 4Cs
Recruiters need more warm calls, cleaner and compliant data, candidate management, aftercare to manage accounts, reconversions, sustainable sales and more happiness. Recruitment leaders need to grow a sustainable team of productive recruiters, and generate less of a need to hire. Which recruitment automations can make this happen?Effective recruitment technology like Bullhorn Automation (AKA Herefish) can do some heavy lifting to free up time for your recruiters to focus on the “good stuff” – more phone time, more billing time, more fees. Recruitment automation should solve a pain in your recruitment business. We help recruiters use Bullhorn Automation to create a time machine and drive serious ROI.Clean Data, Speedier Processes, Happier Recruiters, Less Need for HiringThe recruiters we’ve worked with have had some mind blowing results as a result of using Bullhorn1st and Bullhorn Automation! Philippe Vandekerckhove, Jobmatch. Jobmatch has created a time machine. In just 4 weeks, we have saved 3770 hours with 113, 113 automation actions. The emails that we have sent (2339) have a good open rate 62%, which is 38% above the average.Recruitment Automation isn't just for big recruiters - we're finding that whether our clients are a 5 or 50 person recruiter, they are needing to do more with less, build back stronger, and be more sustainable. That’s why we’ve added our Bullhorn Automation (AKA Herefish) training to our recruiter training platform, Recruitment HIIT to help you maximise the ROI you generate from your Bullhorn system using Bullhorn Automation.What’s in it for you? Here are some automation ideas to help you improve your critical 4Cs – candidates, clients, colleagues, cash.Add Turbo to Your Recruitment Workflows with Recruitment Automation3 Ways Bullhorn Automation (AKA Herefish) Can Help You With Candidates Think better job applications, warm calls, onboardingDistribute your jobs to get better quality applications. Track how people are engaging with your content – this will help you decide who to call – massive time saver! Professional onboarding candidates to give a consistent and better experience – happier candidates turn to contacts, which turn into more business! 3 Ways Bullhorn Automation (AKA Herefish) Can Improve Your Clients (Sales) Think warm calls, reconverting old clients, keeping existing ones Converting prospect clients into warm callsAbility to track lapsed and at-risk clients – to get recruiters to call and re-convert Client satisfaction surveys – to help you improve service levels – plus IDing issues before they become problems. 3 Ways Bullhorn Automation (AKA Herefish) Can Improve Your Colleague Experience and ProductivityThink cleaner data, speedier sourcing, being organised, reducing admin, happier recruiters, less stressed managers, less need to recruit… Removing time consuming and morale draining admin tasks Archiving old data to improve sourcing and reconversionsGetting reminders to ensure critical candidate and client tasks are delivered on time Plus - overall more time to be awesome, and for personal development and training - our Recruitment HIIT training can help you nail this critical task.3 Ways Bullhorn Automation (AKA Herefish) Can Improve Your CASH Think speed – time to hire improved, contractors speedily recycled Think data – your asset being clean and compliant, creating less risk, more time - data is monetised!Think productivity – less people needed, and the ones you have working smarter Recruitment automation is not about replacing recruiters or admin, although it can mean you don’t need to hire as many people as you think. It’s about: Cleaner data Speedier sales Reduction of admin Cleaner, compliant data Happier, productive recruiters More effective marketing and marketers Your recruitment process needs to be about speed, pipeline, and sustainability. Look at your data, people, process – where could you do with automation doing your heavy lifting?Think about how automation can help you with your 4Cs, not just how it can help you send more messages to candidates.TRY RECRUITMENT HIIT FOR FREEREAD ABOUT RECRUITMENT AUTOMATIONBOOK A CALL TO DISCUSS BULLHORN AND BULLHORN AUTOMATION
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Automation ROI Webinar Series: Reduce Costs, Increase Sales
Recruitment leaders want to save money (and time wasted) on LinkedIn, Job Boards, and other external systems like Indeed. Costs are increasing, but recruitment isn't getting any easier. Automation is the fix.Our November Bullhorn Automation webinar is Monday 11 November 16:00-16:30 BST. So far, as part of our Automation ROI series, we've covered increasing sales through account management and BD. (Click the links to watch.) Next stop? It's time to save money on external systems like LinkedIn Recruiter, Job Boards, Indeed etc... whilst also increase speed and sales. Our 400+ Bullhorn Automation implementations and Automation Buddy programs have given us the unique experience of 100s of use cases that we want to share with you to help you scale, grow, and bill more. Automation ROI = Reduced Costs, and Increased Speed and Sales LinkedIn, job boards, and Indeed are making a fortune from recruiters who are not automated.Ask yourself:How much time and money is being wasted on these external systems to source candidates and develop new business?How much money could you save if you are less reliant on LinkedIn, job boards and Indeed?How much time could you save if you reduced this reliance?What could you do with the time and money you get back if you do not need to use Linkedin, job boards or Indeed so much?Imagine...More placements / sales.Stronger client accounts recycling into repeat business.Happier candidates, speedily accepting jobs, and referring you to their mates.Freed-up recruiters and resourcers speaking to the right people at the right time and not drowning too much data / systems. Whether You Have Automation or Not... It's Time to Be Less Reliant on LinkedIn / Job Boards / Indeed This webinar is a must if you already have automation and need more ROI. But it's great too if you don't yet have automation and want to understand its value. Register to hear our 5 steps to using automation to reduce your costs and increase your speed and sales.Can't make the date? Register anyway and we'll send you the recording.REGISTER HEREAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.READ ABOUT OUR AUTOMATION BUDDY SERVICE
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