With the UK Recruitment Sector being worth at least £30billion, and recruitment leaders wanting to monetise their “expensive Recruitment CRM” it’s critical to capitalise on your recruitment tech to improve speed and profit. This is a speedy 2 minute read to get you from “bad data” to “big data”.
The Myth of the “30 Second” Recruiter
We see ROI as in the i(nvestment) of the beholder – so what is the average recruitment consultant investing?
The average recruitment consultant is sat with two to four screens (including mobile phones) gathering data from wherever they can, but there’s often no practical or enforced policy in a recruitment business as to where that recruitment data should be going or at what point it should be going onto your recruitment database.
I’ve come across “30 second recruiters” who enter a candidate in the CRM just to place them and board the invoice. I’ve also met ‘brilliant jerks’ who bill the most yet administrate the least, meaning there’s no useful legacy data on the great candidates they’re placing or their potential pipeline.
We don’t see this as a sustainable business model for recruitment businesses.
As a recruitment leader, you should be able to use your recruitment database to predict the conversion rate for your consultants, helping them actively manage and improve their conversion rate – which ultimately improves the pipeline and sustainability of your business.
It makes them more effective, competitive and successful. It makes you more profitable and sane!
Sustainable Recruitment Data is the New Sexy
Most recruitment leaders I work with are not in the market for selling their recruitment firm in the next 12 months – instead a lot of them are looking to the next 3-5 years, trying to pump up the volume on their business with great tech, monetised recruitment data and ultimately process and talent and pipelines of clients.
Doing this will ensure your business becomes a sustainable model and will continue beyond the talent that currently works for you. Market value will increase.
When a business is audited to see how buyable it is, often the KPMGs of this world will look at it and say:
If the top billers left and the business leaders left… what would be left?
So What’s the Solution for Creating a Monetised Recruitment CRM?
Get your recruitment consultants and resourcers engaged with the system and train them on best practice so they understand why great recruitment process is profitable (intuitive recruitment systems that need no training are mythical).
Once they can see and feel the benefits of following the processes (improving performance, profit and ROI for themselves as well as the business) then your CRM can become a business growth tool, rather than an expensive data dump.
4 Steps to Fixing your Bad Recruitment Data Problem
Define and document your process and systems
Agree what great data looks like and communicate your expectations everyday and everywhere!
Make managers responsible for the hygiene of their segment of the recruitment database
Reward “personal hygiene”. Clean data, sparkling process and effective placements = clean profit
We deliver training and guidance for recruiters and recruitment businesses to help them create a CRMFirst culture within their business for sustainable processes, clean data and higher profit!
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).
Source, Advertise, Shortlist Like a Pro
Are you average? The average recruiter spends 13 hours a week sourcing candidates. That’s way too much time, especially when the best candidates are off the market within 10 days. Our Recruiter Fitness Circuit on Recruitment HIIT will show you how to source the best candidates quickly using an effective, structured recruitment process so you can attract, engage and place candidates before they are snatched up by your competition, and even your cllients!Candidate Sourcing: Start With Your CRMFirstGreat recruiters don’t spend time sourcing in the wrong places. You need to be using your CRM as the first point for sourcing. We call this CRMFirst. 72% of candidates are already on your CRM before you source them elsewhere. We encounter too many recruiters who advertise jobs when they have candidates right under their noses – what a waste of time and potential fees, and waste of cash on systems and job boards you don't need!Are you wasting time sourcing candidates that perhaps are already on your CRM? Do you need to generate more phone time?Are you spending time advertising jobs you already have candidates for?Our Recruiter Fitness Circuit HIIT will show you how to: Dramatically reduce your sourcing time, Strengthen your pipeline and Increase your fees. Below is a sneak peek from Recruitment HIIT to show you how you can drive a speedy, effective sourcing strategy.Our Step-by-Step Sourcing Tips for New and Experienced RecruitersDuring our sourcing training we train recruiters and resourcers to:Be prepped to source speedily.Source from your CRM first.Use sourcing tech to attack your own data, and data you do not have (yet).Then search the web for candidates you genuinely do not already have.And all the while focussing on sourcing before advertising, improving speed, and protecting your candidate and client relationships.Improving Your Recruitment ProcessRecruitment requires speed, skill, and process. When managed correctly, recruitment is a fun, rewarding process. Yet, numerous systems, crazy volumes of data, and candidates and clients with their own agendas and goals can make the recruitment process a challenge.Our new Recruiter Fitness Circuit on Recruitment HIIT has tips and guides to ensure you drive the 4Cs - candidiates, clients, colleagues, and cash! Our recruiting tips will make sure you save time and follow best practice throughout your recruitment process from the point you receive a job order to securing your placement, and beyond.Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year). More billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruiter Training - The Secret to Growing Your Recruitment Business
Recruitment leaders! I hear you when you ask... How can I help my recruiters be more productive? Why do they need so much tech and data? Why can't they just get on the phone?I have lots of conversations with recruitment leaders and their training teams – they want more productive recruiters, and less need to hire new staff – finding new recruiters is hard... But, 2/3 of recruiters who quit in the last 5 years said "you didn't train me to succeed", and meanwhile it costs on average £$€14k to replace just one recruiter! There’s no sense to these stats...So, we need to come up with a plan to get more out of your existing staff AND reduce the need to hire. 5 Stats to Prove Why You Need to Rethink Recruitment Training Your recruiters are likely time starved, drowning in dirty data and expensive systems they don't use. 72% of the candidates you placed last year were already on your system before you sourced them elsewhere. More shocking stats!In this current economic climate and competitive recruitment market you can't afford to suffer these stats - it's too risky. Here’s why you need recruitment training:94% of your team will stay longer if you train them.Continuous training can increase sales by 50%.A frequently trained recruiter contributes to 21% more profit.Continuous training boosts productivity by 30-40%.Effective use of recruitment systems can improve sales by 29%.Help Your Recruiters to Bill MoreTake a look at our infographic below. What do you need to improve to ensure your team achieves best practice, driving sales and ROI?How to Make Your Recruiter Your Coolest ToolOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Your Recruitment Training Playbook