With the UK Recruitment Sector being worth at least £30billion, and recruitment leaders wanting to monetise their “expensive Recruitment CRM” it’s critical to capitalise on your recruitment tech to improve speed and profit. This is a speedy 2 minute read to get you from “bad data” to “big data”.
The Myth of the “30 Second” Recruiter
We see ROI as in the i(nvestment) of the beholder – so what is the average recruitment consultant investing?
The average recruitment consultant is sat with two to four screens (including mobile phones) gathering data from wherever they can, but there’s often no practical or enforced policy in a recruitment business as to where that recruitment data should be going or at what point it should be going onto your recruitment database.
I’ve come across “30 second recruiters” who enter a candidate in the CRM just to place them and board the invoice. I’ve also met ‘brilliant jerks’ who bill the most yet administrate the least, meaning there’s no useful legacy data on the great candidates they’re placing or their potential pipeline.
We don’t see this as a sustainable business model for recruitment businesses.
As a recruitment leader, you should be able to use your recruitment database to predict the conversion rate for your consultants, helping them actively manage and improve their conversion rate – which ultimately improves the pipeline and sustainability of your business.
It makes them more effective, competitive and successful. It makes you more profitable and sane!
Sustainable Recruitment Data is the New Sexy
Most recruitment leaders I work with are not in the market for selling their recruitment firm in the next 12 months – instead a lot of them are looking to the next 3-5 years, trying to pump up the volume on their business with great tech, monetised recruitment data and ultimately process and talent and pipelines of clients.
Doing this will ensure your business becomes a sustainable model and will continue beyond the talent that currently works for you. Market value will increase.
When a business is audited to see how buyable it is, often the KPMGs of this world will look at it and say:
If the top billers left and the business leaders left… what would be left?
So What’s the Solution for Creating a Monetised Recruitment CRM?
Get your recruitment consultants and resourcers engaged with the system and train them on best practice so they understand why great recruitment process is profitable (intuitive recruitment systems that need no training are mythical).
Once they can see and feel the benefits of following the processes (improving performance, profit and ROI for themselves as well as the business) then your CRM can become a business growth tool, rather than an expensive data dump.
4 Steps to Fixing your Bad Recruitment Data Problem
Define and document your process and systems
Agree what great data looks like and communicate your expectations everyday and everywhere!
Make managers responsible for the hygiene of their segment of the recruitment database
Reward “personal hygiene”. Clean data, sparkling process and effective placements = clean profit
We deliver training and guidance for recruiters and recruitment businesses to help them create a CRMFirst culture within their business for sustainable processes, clean data and higher profit!
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).
How to Get Your Recruitment Data Clean and Automated
Our next Bullhorn Automation webinar is Friday 26 Jan 12:00-12:30 GMT, and"data health" is the theme.Automation is helping recruiters improve productivity, sales, and sourcing, whilst reducing reliance and cost of 3rd party systems like LinkedIn and Job boards. Yippee! But often, the health of your data can seem like a big hill to climb before you can begin benefitting from automation… You bet we have some ideas to help you clean up your recruitment data so that you can increase speed and pipeline with automation.How to Cleanse Your Data so You Can Automate In our next automation webinar we’ll talk about tools and techniques you can use to get your data ship-shape, clean, and healthy, so that automation can do some serious heavy lifting for you. This is a great webinar whether you are curious about automation, are just starting out with automation, or have automation already but want 2024 to be a success!We don't want any of you lovely recruiters not automating as you feel your data is the barrier. Data is your gold, your oil - it's a precious resource. It lasts longer than your employees (sorry) but it also gets in the way of a sustainable recruitment business. Stats to Focus You on Cleaning Your Recruitment DataManage your candidate and client data well and you make money from it. Manage your recruitment data poorly and the tech giants make money from you! (Linkedin / Job Boards.) Data degrades at 2% / month (a huge 25% a year). Dirty data can reduce revenue by 12%. Effective use of CRM can boost sales by 29% and productivity 34%. Let's get your data clean, and automated!Can't make the date? Register anyway and we'll send you the recording.REGISTER HEREAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
How Can You Improve Recruiter Productivity with Automation?
We recently ran a Bullhorn Automation webinar and "automating productivity" was the topic.There's always room for improvement in recruitment, whether it be speedier sourcing, stronger BD, quicker time to hire, or stronger relationships driving stronger accounts.However, with too much tech and data, and not enough automation, recruitment is often an "everything, everywhere, all at once" sector. And being more productive just means working longer hours, or buying more tech that you haven't got the time to get ROI from.Automation Is a Time MachineAutomation isn't new - we've had it since the dawn of time. But in recruitment, it's a recent game-changer!Smart! Automation can create a super-smart recruitment process. Warm! Automation can keep your candidates and clients happy (and warm).Sustainable! Automation can make you and your team and time more sustainable.Along with our Bullhorn Productivity Tips for Recruiters webinar, we ran this webinar which was devoted to automation and how it can be used to help recruiters and their leaders improve productivity. I chatted about at least 5 automations you can build straight away which will drive speed, pipeline, and happiness.Watch my latest Bullhorn Automation webinar where I explored how to use Bullhorn Automation to:Treat your Bullhorn database like a community (not a data dump).Reduce reliance on expensive 3rd party systems like LinkedIn Recruiter and Job Boards.Help your recruiters become more organised and effective.Shortlist candidates at speed - nice!Watch Our Automated Productivity WebinarAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1stculture, and Recruitment Training...CONTACT US
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