Recruitment Leaders and their Marketers want to inject more value into their staffing companies, and they need more content to help their recruiters convert leads into opportunities. Winning a recruitment award can increase the value of your business by 37%. Here are some tips and hacks to help you form a winning recruitment awards entry.
Time to Get Judgemental with Recruiters!
Anyone who has met me will probably know that I am a lady of passion! Dare I say a passionate recruitment advocate…?
I am also a judge for some of the best recruitment awards. Last year my experience of recruiting awards led my team and I to create a valuable recruiter resource; a Recruitment Awards Toolkit full of practical tips to help you win over the judges, increase your sales by at least 37%, attract staff, candidates and clients – compelling reasons!
I went to the lovely REC offices and sat with 20 other recruitment specialists to begin the judging process the Recruitment International awards. Five hours in a room with a lot of paper, coffee and sugar!
I really enjoyed the vibe the in room and noted down some of the things I heard… This will give you a flavour of why you:
Need to take your recruitment awards submissions seriously
Think more highly of yourselves and enter some
Download our Recruitment Awards Toolkit to help you win!
Quotes from the Judging Panel of the Recruitment International Awards
I like the way they’ve structured this – it makes it easier to read
This has caught my attention
The client testimonial is anonymous!
Where are the financials?
This is different and interesting
This is difficult to read.
Nice and succinct case study
Did anyone actually proof read this?
Paying the minimum wage – when did this become award-winning?
I like the way they seem to be really proud of what they’ve done
There’s quite a lot here that you would hope that everyone does…
I like how they have got their internal customers testifying
This one is really personal – I like how they are telling me about the individuals in the business
Key Recruitment Awards Tips
This all got me scribbling about some key rules for recruitment award submissions:
Don’t use only 800 words when you are given 1000 words, UNLESS you totally nail it
Don’t use the word “evidence” and not supply data to support it.
You’ve sent lots of links in your submissions? I’ve yet to find paper that clever.
Be passionate and real – and talk about the people who make up your business.
Talking about your social media engagement as a facet for how great you are? Hmm… I’m not convinced until I see the impact of that engagement!
No formatting makes for a long read and a frustrated judge
Going over the word count? That’s a no-no, UNLESS you dazzle us!
Not providing your financials when the submission doc demands them? Silly!
You tell me that you hire quickly but offer no data to support this – how quickly? And how does this compare to the market?
The One Recruitment Award Everyone Wants to Win but Are Too Afraid to Enter!
And a final note – there are only FOUR recruiters in the country who feel that they can go for the award called “Best Candidate Service” – surely this is the ONE award every recruiter wants to win? You all tell me that candidate attraction and loyalty is a major frustration for you.
Recruitment Awards can be the key to your sales pipeline, candidate, client and recruiter (and investor) attraction.Check our Recruitment Awards list - it has the key awards in our sector and the dates / links to their pages.
Read more about how my training and mentoring program for recruitment marketeers. I work with Recruitment Leaders and their marketers to generate the 4Cs (candidates, clients, colleague and cash) and I include Recruitment Awards in my marketing strategy hacks and consultancy.
Recruitment Marketing Event for Sales and ROI-Led Marketers
Recruitment Marketers need ROI from Marketing - whether it is more candidates, clients, colleagues, or cash... With that in mind, we presented the Marketing in Recruitment event with Members Only. It was for recruitment marketers who need to understand and prove ROI.Recruitment Marketers Need to Measure the Success of Their MarketingGenerating tangible ROI remains the holy grail for all recruitment marketers, but it can be a difficult goal to achieve. Simon at Members Only asked me to compere the event, so I used it as an opportunity to "pep talk" the marketers and their leaders.I talked about:The compelling reasons for sales and marketing to work together… 38% higher sales and 36% higher retention.How 98% of Marketers have experienced conflict with Sales at some point in their career and 73% of recruitment marketers are frustrated that their leaders just don't "get" them.What I think needs to happen for sales and marketing to be more connected and thus effective.If 60-70% of the content a marketer generates is never used, and 80% of leads are never followed up... what needs to happen?If 2/3 of the marketers who left their jobs last year said "not enough training", how on earth does the recruitment industry expect their marketers to generate any ROI?Read the slide deck from the event - food for thought? Marketing in Recruitment | Members Only Event with Simon Lewis from Barclay Jones: Making Recruiters More Successful I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash!READ ABOUT MY RECRUITMENT MARKETING MENTORING AND TRAINING
Recruiters! Find Your Candidates in Bullhorn Faster than the Bullhorn Fastfind!
This excellent Bullhorn Training hack is perfect for Recruiters, Resourcers and Administrators who want to find their best candidates and clients incredibly quickly in Bullhorn.You will no doubt be juggling multiple roles and candidates. Without Bullhorn it would be easy to lose track of your next key task. This 1-minute Bullhorn Hack video will show you how to access your important records faster than the even Bullhorn’s speedy “fastfind”. Recruiters! Source Your Candidates Quickly!We run the best Bullhorn Training, and publish regular recruiter hacks to improve speed and ROI.This simple, yet incredibly powerful hack, is very popular during my Bullhorn training sessions. It will automate a key activity – sourcing – and save you valuable time. You’ll keep your data clean and your candidates and clients happy!Do you work in a fast-paced environment where ‘phone tennis’ with your candidates and clients is common?Do you work closely with your colleagues passing on important messages?Do you suffer from poor data quality or even duplicate records in your Bullhorn system and need to fix this issue?This Bullhorn hack will show you how to:Find the right records quickly!Improve internal communication within your recruitment team.Improve your service offering to clients and candidates with slick and effective processes.ARRANGE A CALLBACK TO CHAT ABOUT OUR BULLHORN TRAININGOur recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
What Recruitment Leaders Need to STOP Doing!