Recruiters! With 80% of your day spent doing the wrong things, having to network around 7 people per sale, and the growing trend on relying on DATA to make your sale, what's does 2021 look like, and how can you use recruitment automation to generate more speed and pipeline?
My Interview With Billy at Bullhorn Automation (AKA Herefish)
I spoke with Billy Davis at Bullhorn Automation (AKA Herefish) - who's mission it is to revolutionise the recruitment industry. We've been working closely with him help our mutual clients to automate their recruitment processes. I asked Billy 3 questions about how recruitment automation can help drive sales (and productivity).
1. Billy, what are your thoughts B2B sales with respect to how to use automation for data-based selling?
I think providing a great experience will always have a positive place in sales. With the advancement of AI and machine learning I can see a time in which data becomes the biggest decision making factor in the sales process. We already see some of those shifts in the market today. Poor data quality undermines the effectiveness of AI and machine learning. The biggest benefit of Automation will be the increase in data quality. Identifying and fixing incomplete records, reducing manual data entry, and copying information already known from one area and transporting it to another are just a few mechanisms to achieve this.
2. Billy, how can recruitment automation help with nail the sale?
The most important advice here is to create a personal or employment brand so compelling that it can reach all those levels of connections. Recruitment automation can help in two critical capacities. It can act as your megaphone to the market and amplify your reach. It can ensure fantastic experience for candidates/clients so you have as many promoters as possible.
3. Billy, how can automation help recruiters focus on what they need to do to attract, engage, convert and retain – rather than procrastinate?
Automation is a tool to solve this problem. Not a solution in and of itself. Understanding the difference between value and non-value activities and coming up with a strategy to change existing behaviour is the ultimate solution. Automation can accelerate that strategy when deployed correctly. Examples include; Eliminating busywork, real time reminders/alerts with process instructions, client/candidate journeys to eliminate lack of communication at any recruitment stage, placement check ins and touchpoints, activity/behaviour driven communication and follow up, and freeing up time for relationship building.
I'm excited about how recruitment automation will positively impact on the day of a recruiter - generating kore time, better 3Cs (candidates, clients, colleague) expectations and experience - and really help the industry get back on track after such a disruptive 2020.
PS: Lisa is running some really useful Recruitment Automation Webinars with Ben Carter at Bullhorn.
How Can You Generate Leads with Automation?
Our February Bullhorn Automation webinar is Friday 23 February 12:00-12:30 GMT, and lead generation is the theme.Automation should be helping recruiters improve productivity, sales, and sourcing, whilst reducing reliance and cost of 3rd party systems like LinkedIn and Job boards. Too right!But now, with Bullhorn launching the new Leads entity in Bullhorn Automation, it's time to rock!You bet we have some ideas to help you get cracking and generate some lovely leads.How to Automate Your Lead GenerationIn our next automation webinar, we’ll talk about tools and techniques you can use to get your lead generation engine purring. Automation needs to do some serious heavy lifting for you.This will be a great webinar whether:You are curious about automation.You are just starting out with automation.Or have automation already but want this year to be a success!Can't make the date? Register anyway and we'll send you the recording.REGISTER HEREAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
Bullhorn Candidate Shortage Tips Webinar
Our March Bullhorn Tips webinar is Friday 08 March, 12 noon GMT. We’re focussing on candidate shortage, and how to use Bullhorn to overcome it.Sourcing candidates and speedily placing them before your competition needs tenacity and skill.A candidate shortage makes recruitment tough.If you have Bullhorn there's plenty it can do to help you source, secure, and maximise your chances of placing and selling - and it can help you manage a candidate shortage.72% of candidates you place are already on Bullhorn before you source them elsewhere (stat: Daxtra). You may think you are in a candidate shortage, but we have some tips for you to help you find candidates you didn't know you already had...Stats to Focus You on a Candidate Shortage The best candidates are off the market in 10 days. (Forbes)47% of job seekers say untimely responses is the biggest cause of frustration during the interview process. (PR Newswire)28% of candidates find new positions when you don't keep them warm. (HR Daily Advisor)The stats above should drive you to be smart with your candidate sourcing and management process. You need Bullhorn to do some heavy lifting so you can protect your pipeline (and sanity!)Our recent Bullhorn webinars have focussed on BD, Sourcing, Account Management, and Productivity - click the links to watch these speedy Bullhorn Tips webinars.Now we need to manage the candidate shortage, whether it's NOW, or in the future.Can't make the date? Register anyway and we'll send you the recording.REGISTER HERERecruitment TrainingThis webinar is part of a series of recruitment trainings in Recruitment HIIT, our online recruitment training platform.Our training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE
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