Recruiters! With 80% of your day spent doing the wrong things, having to network around 7 people per sale, and the growing trend on relying on DATA to make your sale, what's does 2021 look like, and how can you use recruitment automation to generate more speed and pipeline?
My Interview With Billy at Bullhorn Automation (AKA Herefish)
I spoke with Billy Davis at Bullhorn Automation (AKA Herefish) - who's mission it is to revolutionise the recruitment industry. We've been working closely with him help our mutual clients to automate their recruitment processes. I asked Billy 3 questions about how recruitment automation can help drive sales (and productivity).
1. Billy, what are your thoughts B2B sales with respect to how to use automation for data-based selling?
I think providing a great experience will always have a positive place in sales. With the advancement of AI and machine learning I can see a time in which data becomes the biggest decision making factor in the sales process. We already see some of those shifts in the market today. Poor data quality undermines the effectiveness of AI and machine learning. The biggest benefit of Automation will be the increase in data quality. Identifying and fixing incomplete records, reducing manual data entry, and copying information already known from one area and transporting it to another are just a few mechanisms to achieve this.
2. Billy, how can recruitment automation help with nail the sale?
The most important advice here is to create a personal or employment brand so compelling that it can reach all those levels of connections. Recruitment automation can help in two critical capacities. It can act as your megaphone to the market and amplify your reach. It can ensure fantastic experience for candidates/clients so you have as many promoters as possible.
3. Billy, how can automation help recruiters focus on what they need to do to attract, engage, convert and retain – rather than procrastinate?
Automation is a tool to solve this problem. Not a solution in and of itself. Understanding the difference between value and non-value activities and coming up with a strategy to change existing behaviour is the ultimate solution. Automation can accelerate that strategy when deployed correctly. Examples include; Eliminating busywork, real time reminders/alerts with process instructions, client/candidate journeys to eliminate lack of communication at any recruitment stage, placement check ins and touchpoints, activity/behaviour driven communication and follow up, and freeing up time for relationship building.
I'm excited about how recruitment automation will positively impact on the day of a recruiter - generating kore time, better 3Cs (candidates, clients, colleague) expectations and experience - and really help the industry get back on track after such a disruptive 2020.
PS: Lisa is running some really useful Recruitment Automation Webinars with Ben Carter at Bullhorn.
MS Teams Tips for Busy Recruiters
Whether you have MS Teams as your video / chat platform, or you need to use it when a candidate or client sends you a link to a Teams meeting, you need to nail this crucial tech.Simply using Teams for the odd chat or video call, and pressing Join and Leave is not smart. Knowing how to use it to communicate, screen and sell is critical. Don't allow the tech to let you down.MS Teams Tips for Smart Recruiters... Nail your Comms, Screening, and SalesWe've launched our new HIIT workout for you lovely recruiters. It's focused on helping you look cool, be productive, save time, and nail your screening and sales calls. We've got Teams tips like:Chat on turbo (no time to waste!)Mute distractions (focus on what's important).Listen to chats (reading is so yesterday!)Stalk - How to get notified when someone comes out of a meeting. (So you can pounce on them!)Engage with Polls, Praise, and other super-engaging Teams features.Screen and Sell with our "Beast Your Meeting" workout.Look younger! Oh! And it can take years off you with its "soft focus" setting too!If you're an existing HIIT client login and complete the workout.Want a free trial to see how HIIT can help improve speed and pipeline?CLICK HERE FOR YOUR FREE TRIALRecruitment TrainingThis video is part of a series of recruitment trainings in Recruitment HIIT, our online recruitment training platform.Our training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE
Need to Optimise Your Recruitment Accounts? Get Automating
Recruitment sales - BD and account management - are top goals for recruiters, not just this year but every year.But this year has been an especially tough year for sales for many recruiters. Downsize? Scale? I'm OK?Whether you are downsizing, or trying to scale, you need an automated account management process. Being complacent about sales, or bashing the phones in panic, does not make for a sustainable stress-free recruitment business.If you have Bullhorn Automation, or are considering it, there's plenty it can do to help you drive, secure, optimise, and maximise client relationships.BD is great - but account management may be better! Who wants cold, when you can be HOT?!5 Ways to Drive, Secure, and Optimise Your AccountsOur last Bullhorn Automation webinar focused on Sales. I covered why you need to automate sales, and some ideas for how to automate. Watch it here.In my next webinar, I'm zoning in on the clients you already have - the current and lapsed - and exploring how you can drive them smarter with automation.Plus - your key goal with automation should be to improve recruiter productivity. You need to generate some serious heat from your Bullhorn data. This will help create focus and revenue-generating activity.So, join me 9 Oct to review how to:Automate your BDStrengthen your client relationships (and pipeline),Reduce reliance on third-party systems, andImprove recruiter productivity and happiness!REGISTER FOR THE WEBINARAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
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