Blog Content
Recruiters! With 80% of your day spent doing the wrong things, having to network around 7 people per sale, and the growing trend on relying on DATA to make your sale, what's does 2021 look like, and how can you use recruitment automation to generate more speed and pipeline?
My Interview With Billy at Bullhorn Automation (AKA Herefish)
I spoke with Billy Davis at Bullhorn Automation (AKA Herefish) - who's mission it is to revolutionise the recruitment industry. We've been working closely with him help our mutual clients to automate their recruitment processes. I asked Billy 3 questions about how recruitment automation can help drive sales (and productivity).
1. Billy, what are your thoughts B2B sales with respect to how to use automation for data-based selling?
.png)
I think providing a great experience will always have a positive place in sales. With the advancement of AI and machine learning I can see a time in which data becomes the biggest decision making factor in the sales process. We already see some of those shifts in the market today. Poor data quality undermines the effectiveness of AI and machine learning. The biggest benefit of Automation will be the increase in data quality. Identifying and fixing incomplete records, reducing manual data entry, and copying information already known from one area and transporting it to another are just a few mechanisms to achieve this.
2. Billy, how can recruitment automation help with nail the sale?
.png)
The most important advice here is to create a personal or employment brand so compelling that it can reach all those levels of connections. Recruitment automation can help in two critical capacities. It can act as your megaphone to the market and amplify your reach. It can ensure fantastic experience for candidates/clients so you have as many promoters as possible.
3. Billy, how can automation help recruiters focus on what they need to do to attract, engage, convert and retain – rather than procrastinate?
.png)
Automation is a tool to solve this problem. Not a solution in and of itself. Understanding the difference between value and non-value activities and coming up with a strategy to change existing behaviour is the ultimate solution. Automation can accelerate that strategy when deployed correctly. Examples include; Eliminating busywork, real time reminders/alerts with process instructions, client/candidate journeys to eliminate lack of communication at any recruitment stage, placement check ins and touchpoints, activity/behaviour driven communication and follow up, and freeing up time for relationship building.
---
I'm excited about how recruitment automation will positively impact on the day of a recruiter - generating kore time, better 3Cs (candidates, clients, colleague) expectations and experience - and really help the industry get back on track after such a disruptive 2020.
PS: Lisa is running some really useful Recruitment Automation Webinars with Ben Carter at Bullhorn.
BOOK YOUR PLACE / WATCH THE RECORDINGS
READ ABOUT RECRUITMENT AUTOMATION
BOOK A CALL TO DISCUSS BULLHORN AND BULLHORN AUTOMATION
Extra Content
Blog Image
Extra Content 2
media centre
Read more-
Lisa Jones
Blog
Recruiter Productivity Series: Optimise Bullhorn Part 4 ~ Place Faster with Less Effort
Let’s be honest—placing top talent isn’t just about sourcing and sending CVs. It’s about building smart, fast, and proactive processes to manage both your candidates and your clients. And if you’re using Bullhorn, you already have the tools—you just need to use them!Part 4 of our "Optimise Bullhorn" webinar series is for busy recruiters who need to protect and drive their placement processes. Leaving it to candidates and clients is not a great strategy! REGISTER NOWBullhorn Tips to Drive Placement SuccessRecruitment is fast-moving, competitive, and let’s face it, a little chaotic at times. If you’re not managing your placement processes effectively, you’re likely either making life hard for yourself or losing out. The data from Bullhorn / CIPD / Linkedin tells us:📉 57% of candidates say they lose interest when communication drops off. That’s over half your shortlist potentially ghosting you.⏳ The best candidates are off the market in just 10 days—meaning delayed client feedback or disjointed processes can kill your placement before it even starts.💼 80% of placements come from just 20% of your Bullhorn database—so if you’re only looking outward and not reactivating past candidates, you’re leaving money on the table.🎯80% of candidates expect to be placed in less than 20 days.🧠 60% of clients say they want better communication from their recruiter. Not more CVs—more value.💑 Only 29% of customers are fully engaged.All of these stats have one thing in common: you need to take control of your process, and not assume that the candidate / client has your (or even their) best interest at heart!And that starts with better Bullhorn usage.🧠What You’ll Learn in the WebinarPart 4 of our "Optimise Bullhorn" webinar series is packed with tips you can use immediately to manage youe time, tasks, and targets.✅ Smarter candidate engagement: How to set tasks and workflows that make follow-up a breeze (and stop candidates slipping through the cracks).✅ Client comms that convert: Use Bullhorn to track touchpoints, get reminders, and maintain proactive communication that wins trust and repeat business.✅ Automation that actually works: We'll talk about how automation can free you up to make more placements.💪Stop Playing Catch-UpIf you and your team is spending too long on admin, or even too long placing, or struggling to manage candidate and client expectations and experience —this free Bullhorn Tips webinar is for you.Your Bullhorn CRM should be your greatest time, task, and target management tool—not a dumping ground. Let’s "work it"!📅 When? Weds 2 July 13:30 BSTREGISTER NOWPS. Want to go even further? Check out our "Optimise Bullhorn" webinar series.🔍 23 April 2025: Engage, nurture, place, and re-place. Watch the recording💬 14 May 2025: Source faster and easier. Watch the recording📈 4 June 2025: Sell faster and easier. Watch the recording💡 2 July 2025: Place faster and easier. Register nowRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
-
Wayne Barclay
Blog
Automation RoI Webinar Series: Unlock Bullhorn Part 4 ~ Place Faster and Easier
Recruitment is a high-speed, high-stakes game—and your best bet for keeping up without burning out and missing opportunities to grow? Smart, strategic automation.You and your team need to be working the right jobs, and proactively driving your placement process.That’s exactly what we’ll cover in Part 4 of our “Unlock Bullhorn” webinar series—a speedy free webinar dedicated to automations that actually make you money (not just make you busy).REGISTER NOWRemove Admin + Add PlacementsLet’s face it: recruiters are doing more than ever, admin bogs down process, and time is still being wasted. Candidate and client expectations and experience needs actively managing, so that you have a better chance of placing (and re-placing!)Just look at the numbers from Bullhorn / CIPD / LinkedIn:👻 57% of candidates ghost when communication drops. Automate the follow-up—stop the silence.⏳ Top candidates are snapped up in under 10 days. You don’t have time to waste on manual reminders.💼 80% of your placements come from just 20% of your database. Automating reactivation workflows could be your secret weapon.📬 89% of candidates engage faster with proactive outreach. Let automation help you get there first.🔁 60% of clients say they want better communication—not more CVs. Automated touchpoints can help you deliver consistency at scale.💑 Only 29% of customers are fully engaged, which means a massive 71% of your clients need you to do more for them to keep them focussed.These stats all point to one thing: take control of your process—because candidates and clients won’t do it for you.And it starts with using Bullhorn better and creating an automation strategy which creates time and space to actively manage your placements.🧠What You’ll Learn in the WebinarThis session is built for leaders and automators who want to stop wasting time and start driving opportunities. Expect actionable insight into:✅ The right automations: From task triggers to email sequences, learn what should (and shouldn’t) be automated in Bullhorn.✅ Cleaner data, better decisions: See how to use automation to regularly tidy, tag, and enrich your CRM—without lifting a finger.✅ Save time every day: We’ll walk you through automation flows that free up hours of admin so you can focus on placing.✅ More placements, less chaos: Cut the clutter and bring order to your Bullhorn workflows with systems that actually stick.💪Let Automation Do the Heavy LiftingIf your team’s stretched thin, stuck in spreadsheets, you're worried about risky placements, or simply not making the most of Bullhorn—you can’t afford to miss this.Better recruitment doesn't come from working longer—it comes from working smarter. Let Bullhorn Automation do the "boring" bits, so you can do what you do best: build relationships and make placements.📅 When? 16 July 15:00 BSTREGISTER NOWPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 24 April 2025: Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 21 May 2025: Engage with candidates on autopilot and nurture relationships effectively. Watch the recording📈 18 June 2025: Sell easier and faster. Register now💡 16 July 2025: Place easier and faster. Register nowAutomation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ ABOUT OUR AUTOMATION BUDDY SERVICECONTACT US ABOUT BULLHORN ROI
-
Downloads
Your Recruitment Training Playbook
-
Lisa Jones
Webinar
Recruiter Productivity Series: Optimise Bullhorn Part 4 ~ Place Faster with Less Effort
-
Wayne Barclay
Webinar
Automation RoI Webinar Series: Unlock Bullhorn Part 4 ~ Place Faster and Easier
-
Wayne Barclay
Webinar
Automation RoI Webinar Series: Unlock Bullhorn Part 3 ~ Sell Faster and Easier
