Recruiters! With 80% of your day spent doing the wrong things, having to network around 7 people per sale, and the growing trend on relying on DATA to make your sale, what's does 2021 look like, and how can you use recruitment automation to generate more speed and pipeline?
My Interview With Billy at Herefish
I spoke with Billy Davis at Herefish - who's mission it is to revolutionise the recruitment industry. We've been working closely with him help our mutual clients to automate their recruitment processes. I asked Billy 3 questions about how recruitment automation can help drive sales (and productivity).
1. Billy, what are your thoughts B2B sales with respect to how to use automation for data-based selling?
I think providing a great experience will always have a positive place in sales. With the advancement of AI and machine learning I can see a time in which data becomes the biggest decision making factor in the sales process. We already see some of those shifts in the market today. Poor data quality undermines the effectiveness of AI and machine learning. The biggest benefit of Automation will be the increase in data quality. Identifying and fixing incomplete records, reducing manual data entry, and copying information already known from one area and transporting it to another are just a few mechanisms to achieve this.
2. Billy, how can recruitment automation help with nail the sale?
The most important advice here is to create a personal or employment brand so compelling that it can reach all those levels of connections. Recruitment automation can help in two critical capacities. It can act as your megaphone to the market and amplify your reach. It can ensure fantastic experience for candidates/clients so you have as many promoters as possible.
3. Billy, how can automation help recruiters focus on what they need to do to attract, engage, convert and retain – rather than procrastinate?
Automation is a tool to solve this problem. Not a solution in and of itself. Understanding the difference between value and non-value activities and coming up with a strategy to change existing behaviour is the ultimate solution. Automation can accelerate that strategy when deployed correctly. Examples include; Eliminating busywork, real time reminders/alerts with process instructions, client/candidate journeys to eliminate lack of communication at any recruitment stage, placement check ins and touchpoints, activity/behaviour driven communication and follow up, and freeing up time for relationship building.
I'm excited about how recruitment automation will positively impact on the day of a recruiter - generating kore time, better 3Cs (candidates, clients, colleague) expectations and experience - and really help the industry get back on track after such a disruptive 2020.
PS: Lisa is running some really useful Recruitment Automation Webinars with Ben Carter at Bullhorn.
Bullhorn1st: Monetise Your Data and Bullhorn CRM
Recruiters! How can Bullhorn help you generate more fees, commission, and profit? As well as a better work-life balance? You need to ensure that Bullhorn is your first system for sourcing, nurturing, and placing, as well as reducing your reliance on other systems. We call this "Bullhorn1st".Driving Effective Recruitment Processes with Bullhorn1stEffective use of your Bullhorn CRM can boost sales by 29% and productivity by 34%. You need to use Bullhorn to drive your recruitment processes and sales. What impact would a Bullhorn1st driven recruitment system have on your recruitment business?How much time could you save?How many more placements could you make?How much more commission could you earn?Look At Our Bullhorn Training and Adoption Infographics BelowThink about where you want to be at the end of 2022:How can you get your recruiters working with a "Bullhorn1st" approach?How can you reduce your reliance on other tech which takes your team outside of Bullhorn?How could you improve the value of your data?How could you improve your candidate, client, colleague experience, and thus significantly strengthen your recruitment business if you really nailed how you use Bullhorn?An effective Bullhorn system could help drive your recruiter goals this year. Which of the stats below apply to you, and which ones do you want to "fix"?Bullhorn 1st Training: Conquer the Candidate Shortage and Train Your Recruiters to Sky Rocket SalesBullhorn 1st Discovery: Clean Dirty Data and Generate ROI from Your Bullhorn SystemCould you save your recruiters 30 days a year, so they can bill more? Or maybe hire less recruiters?Recruiters need more phone time, reduced admin, cleaner data - to mention a few. You need to focus your recruiters on the tasks that will help you drive a sustainable recruitment business. How? Focus on your coolest tool - the recruiter! Download Your Recruitment Training Playbook to find our top tips for driving your 4Cs – candidates, clients, colleagues and cash!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS BULLHORN TRAINING
Recruitment Automation: Less Content, more Recruitment and Sales
Going into the 2022 recruitment marketers need to focus on candidates, clients and colleagues, not colour, clicks and copy. How can you develop a sales-led recruitment marketing strategy using recruitment automation to generate real ROI?You need to develop a content and recruitment automation strategy that doesn't waste your time and serves the purpose of proactively driving your sales and talent pipeline, rather than simply filling your day with pointless content creation!Driving a Sales Led Marketing StrategyOn November 18, Lisa spoke at the Recruitment Marketing Congress on the topic 'Recruitment Automation: Less Content, More Recruitment and Sales.'Lisa believes:Recruiters and their marketers need less content, more marketing, and smart automation.Watch Lisa's Talk on Less Content, More Recruitment Sales at the Recruitment Marketing CongressTalking of Driving Recruitment Sales...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).WATCH THE RECRUITMENT MARKETING CONGRESS WEBINAR HEREREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Your Recruitment Training Playbook