Recruiters! With 80% of your day spent doing the wrong things, having to network around 7 people per sale, and the growing trend on relying on DATA to make your sale, what's does 2021 look like, and how can you use recruitment automation to generate more speed and pipeline?
My Interview With Billy at Bullhorn Automation (AKA Herefish)
I spoke with Billy Davis at Bullhorn Automation (AKA Herefish) - who's mission it is to revolutionise the recruitment industry. We've been working closely with him help our mutual clients to automate their recruitment processes. I asked Billy 3 questions about how recruitment automation can help drive sales (and productivity).
1. Billy, what are your thoughts B2B sales with respect to how to use automation for data-based selling?
.png)
I think providing a great experience will always have a positive place in sales. With the advancement of AI and machine learning I can see a time in which data becomes the biggest decision making factor in the sales process. We already see some of those shifts in the market today. Poor data quality undermines the effectiveness of AI and machine learning. The biggest benefit of Automation will be the increase in data quality. Identifying and fixing incomplete records, reducing manual data entry, and copying information already known from one area and transporting it to another are just a few mechanisms to achieve this.
2. Billy, how can recruitment automation help with nail the sale?
.png)
The most important advice here is to create a personal or employment brand so compelling that it can reach all those levels of connections. Recruitment automation can help in two critical capacities. It can act as your megaphone to the market and amplify your reach. It can ensure fantastic experience for candidates/clients so you have as many promoters as possible.
3. Billy, how can automation help recruiters focus on what they need to do to attract, engage, convert and retain – rather than procrastinate?
.png)
Automation is a tool to solve this problem. Not a solution in and of itself. Understanding the difference between value and non-value activities and coming up with a strategy to change existing behaviour is the ultimate solution. Automation can accelerate that strategy when deployed correctly. Examples include; Eliminating busywork, real time reminders/alerts with process instructions, client/candidate journeys to eliminate lack of communication at any recruitment stage, placement check ins and touchpoints, activity/behaviour driven communication and follow up, and freeing up time for relationship building.
---
I'm excited about how recruitment automation will positively impact on the day of a recruiter - generating kore time, better 3Cs (candidates, clients, colleague) expectations and experience - and really help the industry get back on track after such a disruptive 2020.
PS: Lisa is running some really useful Recruitment Automation Webinars with Ben Carter at Bullhorn.
BOOK YOUR PLACE / WATCH THE RECORDINGS
READ ABOUT RECRUITMENT AUTOMATION
BOOK A CALL TO DISCUSS BULLHORN AND BULLHORN AUTOMATION
media centre
Read more-
Blog
AI Recruiter Tip ~ Turbo Your Candidate Screening and Sales Calls with AI
Try this intelligent 1-minute AI tip to help you turbo-boost your recruitment screening and sales calls. AI is the new black... but its impact on recruitment and recruiters has yet to be truly understood.And whilst it's not yet going to handle the full recruitment life cycle, I wanted to share my take on how AI could be used to drive great recruitment phone calls! (In seconds!)Pickup the Phone!I'm a big fan of recruiters using tech to help them drive profitable desks.I'm also a massive fan of picking up the phone and speaking to people.But it seems the more tech and data recruiters get, the less time they spend talking to candidates and clients.Having access to tech should not reduce the need to speak to people, but somehow, recruiters seem to be making less calls.Phone calls ~ MonetisedWhat I also often hear from recruitment leaders is that screening and sales calls are not structured well enough.But…Candidate screening / registration calls need to be more than box-ticking “are you alive?” chats.Dropouts and counter offers can be avoided if screening and registration calls are more structured.Leads could be better qualified, or even disqualified if sales calls were more focussed.On my Recruitment HIIT recruitment training system, we have lots of tips and tricks to help you recruit better, sell more effectively, and use tech to create a rewarding and profitable recruitment desk. AI is top of many a recruiter's "how can I?" list - so I’ve created a short 1-minute tip to help recruiters use AI to “SPIN” their screening and sales calls.Watch my 1-minute Bullhorn tip - then go to your preferred AI tool and use it to help you generate some killer questions to help you turbo your screening and registration calls, and sales calls.Watch My AI SPIN Selling Tip for RecruitersNeed more Linkedin / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSRecruitment TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.TRY HIIT FREE HERE
-
Blog
5 Reasons Why Recruitment Leaders Need to Monetise Their Data
In today’s competitive recruitment landscape, data is your most valuable asset — yet many recruitment leaders fail to leverage it effectively.Instead, recruiters hoard data, struggle to find it, and then pay LinkedIn and job boards to gather more.Sound familiar?It’s time to break the cycle and start monetising your recruitment data.Join our next Automation RoI webinar, where we’ll dive into data health and monetisation—and why it’s critical for your business. Register HereAnd whilst you wait, let's get you warmed up...5 Reasons to Prioritise Monetising Your Recruitment DataReduced Costs - Less Need for Linkedin and Job BoardsRecruitment leaders collect vast amounts of data—candidate applications, interview feedback, calls, emails, CVs - but too often, it remains uncoded, unquantifiable, and unused. And then more job adverts are written and more data is collected... What a vicious cycle!Increased EfficiencyInefficiencies in recruitment waste time and money. Get your data cleaned and valuable. Shorten sourcing and placement times. Keep active candidates and clients focused on you. Stop missing opportunities with protracted sourcing and recruitment times.Stronger 3Cs (Candidate / Client / Colleague) ExperienceCandidates expect transparency and efficiency. Clients expect intel, speed, solutions. Colleagues need easy processes and barriers removed. New Revenue Streams - Old to Gold?Weaponise your old data - turn it into gold! Which juniors from years back are sat in your Bullhorn database waiting to be contacted now that they are more senior? Which placements are now viable contacts you can sell to?Protect Your Process, Brand, and BusinessSimply mining data that everyone else (clients and competitors) have access to isn't a great strategy for protecting your business. Let them waste time, money, and tears on dirty data. Build your brand on the USP of "I have what you want, desire, and need". Be known for your people, process and communities. Old to Gold...Your data is a goldmine—if you clean and use it properly. Whether through automation, better insights, or revenue-generating analytics, monetising your data gives your recruitment business a competitive edge.📅 Register now for our data webinar and learn how to monetise your recruitment data.Register HereAutomation Buddy and Bullhorn1stWe are Automation Buddies and Bullhorn Experts set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!READ ABOUT OUR AUTOMATION BUDDY SERVICERead about our Bullhorn 1st Service
-
Downloads
Your Recruitment Training Playbook