How to Use Recruitment Awards to Drive Your Sales Pipeline


We’re passionate about recruitment awards! Whether you’re entering, winning, attending or spying, there’s ROI to be had for recruiters, beyond simply having a recruitment award trophy.

There are 3 things I want to talk about today:

  1. A top sales tip on how to run your recruitment sales strategy with awards, without even submitting an awards entry!

  2. Industry Awards you can use within your niche sector to increase your pipeline.

  3. 2023 Recruitment Awards you may want to focus on to improve your recruitment business.

We are proud to be triple award winners, including the APSCo award for Affiliate Member of the Year, so know how awards can help you improve your sales pipeline and grow.

1. Sales Tip - Use Recruitment Awards for BD and Account Management

Let's face it, now more than ever, your sales strategies (business development and account management) are absolutely crucial in a post-pandemic world where the war for talent is raging, counter offers are rife, and clients need recruiters that they can trust, who understand their niche.

By definition clients that are entering awards tend to be high growth, ambitious, and likely have money and time to spend on recruitment too! Surely?

My top tips to add turbo to your business development and account management:

1.     Speedily research which awards are prevalent in your niche sectors.

2.     Plot the dates into your diaries (the submission dates, shortlist dates, date of the event, day after the event).

3.     Make a noise, connect with the VIPs, shout out about these events - they are important to your niche sectors.

4.     Use this data by at least sending LinkedIn messages to the VIPs of these businesses when they are shortlisted, and then begin networking using your CRM and automation.

5.     Have targets and goals to convert these high-growth businesses into retained clients.

Clients entering awards are "sure things" - be sure to have them in your BD and account management pipeline.

We have plenty of other sales tips, as well as sourcing tips, candidate management, job qualification tips in Recruitment HIIT, too.


2. Recruitment Industry Awards​

You can utilise the upcoming awards within your niche sector to ensure you find, engage, nurture, and retain your clients. That's right, you can use the awards within your industry to generate sales without even submitting an awards entry.

Your ideal clients are likely to enter awards within their sector to drive growth. Use the UK Industry awards list to spot potential clients you can engage with to improve your BD, account management tactics, and your pipeline.

This is a great opportunity for you to show you understand your target client's niche. The UK Industry awards list alongside our sales tips in step 1 is a surefire way to improve your awards sales strategy.

3. 2023 Recruitment Awards

If you want to use Recruitment Awards to attract attention and drive sales, you can of course enter some awards.

Check out our 2023 list recruitment awards list below! (Have we missed any recruitment awards for the remainder of 2023? Contact Us to get them added.)

This year recruiters need to do more with less. The goal could be to win an award, but it's actually more likely to be bigger than winning. The goal is to generate more speed and pipeline (whether you enter, win, or simply attend!).

Investing in Talent Awards

January 2023 - The annual Investing in Talent Awards asks: Do your recruiters love working in your business? Is your company the consultancy of choice for contractors and temporary workers? If so, it’s time that your business receives well-deserved recognition for Investing in Talent.

Onrec Awards

March 2023 - The prestigious Onrec Awards Ceremony has cemented itself in the calendar as a must-attend event. Not only is it an opportunity to celebrate the very best in Online Recruitment but it is also a chance to network with the very best suppliers in recruitment.

Recruiter Awards

September 2023 - The iconic Recruiter Awards is the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted.

APSCo Awards

September 2023 - The APSCo Awards for Excellence are a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members.


October 2023 - The TIARA Recruitment Awards recognises excellence in the UK’s best-performing recruitment companies with revenues above £5m.

The Global Recruiter Awards

November 2023 - The Global Recruiter Industry Awards celebrates the best of the best in recruitment. The Awards are totally free to enter, which means that the smallest and newest players in the industry have the chance to be recognised alongside established organisations.


November 2023 - Established in 2001, the National Online Recruitment Awards acknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience.

​... and for Other Sales Tips for Recruiters...


Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year). Hence, more billing time and more fees!

We’d love you to try Recruitment HIIT for free. Or book a call to discuss your recruitment training.



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