Recruitment leaders wanting to improve the performance of their recruiters has never been a more valid goal.
Don’t miss the chance to improve recruiter performance by ignoring what’s “between the chair and the keyboard”. You need an agile, cost-effective, inclusive recruitment training solution, to improve / scale / protect your recruitment business.
Perhaps you’re looking to scale your recruitment business this year?
Or stay the same size, but do more with what you already have (people, data, systems)?
What could you consider when needing to improve performance, increase productivity in the coming months?
Improving Recruiter Performance Has Never Been Easier
I’ve written about Kaizen, 1% marginal gains, and improving recruiter performance. I've presented at the Recruitment Agency Expo about improving recruiter performance with automation.
Kaizen is about standards, reduced waste, high-performance - which is a passion for my clients.
Now is the perfect opportunity for recruitment leaders to "Kaizen".
Scale at Speed – Improve Performance
Before the pandemic, 70% of recruiters admitted that they didn’t have enough training. Even if that's not true of your recruitment business, it’s likely since 2020 you’ve been “a little” distracted to focus on totally fixing recruiter performance.
Recruitment training is obviously key…
But your goals for training are often not achieved by traditional training and recruitment coaching. (And often the only people who get full ROI from training are those who deliver it and charge you for it.)
Now with systems evolution, data volumes, and hybrid working, a new approach is needed.
… This is where online training steals the march.
6 Reasons Why Online Recruitment Training is a Must
1. It's Cheaper and Agile🤑
You can either spend £€$1,000s getting recruiters in the same place at the same time, often as a "one and done" training session.
Or
You can give your recruiters regular, digestible online training so they can learn and relearn ~ continuous training is the only type of training that actually works!
You're likely looking for stronger screening and job qualification, improving CRM adoption, and reduced reliance on job boards. Use cost-effective online learning to create best-practice agility.
2. Less Reliance on You – Less Stress😱
This is definitely a year to be working on your business, so the time-consuming task of you and your managers training new starters needs a rethink. I spoke with a recruitment manager recently who admitted 2 things:
She didn’t know Bullhorn well enough to train her new starter (a common case study).
When she hired a new recruiter, her fees dropped significantly for 3 months.
Regular and refreshed training for her and her new starters helped her rapidly re-skill, and took away the pressure of onboarding new recruiters. The rookies started billing quicker too!
3. More Effective💪
Online learning boasts retention rates at a massive 60% (compared to 10% traditional training) and you learn 5 x more with online learning.
Plus, learning at your desk – in the environment where you are delivering your job – is more effective.
Online learning is often minutes not hours. I know in recruitment speed is just as important as pipeline.
Yes, we’ve all had horrific, disengaging, online learning experiences. Don’t let past experiences prevent future gains. Plus new recruiters prefer online.
Whether it’s increased sourcing speed, or improving CV to Interview ratios, you need quick, self-serve effective recruitment training. You can’t afford to not improve.
4. It’s “Just in Time” and Easier⌚
Freeing up a team of busy recruiters, and getting them all synchronised and focussed is a tough gig.
Why disrupt your recruiters when they can log on for 15 minutes, learn a new recruiting hack, log off, and get back on the phone and practice what they’ve learned?
“Always on”, continuous learning for recruiters is key to creating accountability and a sense of recruiters feeling in control of their careers.
5. It’s Inclusive, Hybrid and Remote Friendly🟰
I get that managing a remote/hybrid recruitment team is challenging.
Maintaining standards, keeping everyone engaged, and delivering “your way” was tough enough pre-pandemic.
6. Prevents Churn 💩
Glib quotes around not training recruiters and having them stay are not needed here.
Acknowledge that recruiters crave training and will leave without it. In fact, a whopping 2/3 of people leave due to lack of training.
The last thing any recruitment leader needs right now is to lose valuable recruiters, or indeed take too long to train new starters.
More Reasons Online Recruitment Training Works
Other viable reasons why online training is crucial in recruitment. Recruitment training:
Gives recruiters control – accountability.
Better for the environment.
Gamification drives engagement and performance.
Flexible and mobile – where you want, when you want.
Self-paced – different people learn at different speeds hence you need to allow for that.
Improves the ROI from your internal training. Trainers can focus more on coaching performance rather than repeatedly training new recruits - blended learning works.
Final Word on Recruitment Training
Whether you’re looking to improve your recruiter performance, generate ROI from your people, data, systems, or just create a better experience for your candidates and clients, training is crucial.
Just be sure that the recruiter training you buy is engaging, easy, relieves stress and pressure on you and your team, and is cost-effective.
Bullhorn ATS / Analytics / Automation / AI ROI
We are Bullhorn experts obsessed with how recruiters can increase sales, reduce costs, speed up sourcing, and improve productivity.
We help you weaponise your people, data, time, and tech, so you can recruit and sell!
Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.
BOOK A FREE BULLHORN ROI CONSULTATION
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Vodcast: Is AI Recruitment's Superpower, Or Its Blind Spot?
Is Recruitment AI the Superpower Everyone's Raving About? Or Are You Missing Something Obvious?I recently caught up with George Whalley from Bullhorn for the latest in my recruitment leaders' vodcast series. AI, automation, cost reduction, compassionate recruitment, manual work, and dogs, were the topics.George's day job is bringing net new clients onto Bullhorn and then, unusually, staying on as their account manager afterwards. So unlike a lot of people selling you tech, he actually has to live with the consequences of what he sells you. That makes him worth listening to.We had 22 minutes to talk about the reality of AI in recruitment and what recruitment leaders need to factor into growing their businesses with this vital tech.💰 Your data is your superpower, so stop buying more of itHow is AI (and automation) actually impacting recruitment right now?George's answer was basically - not as much as it should be. Why? Because recruiters are only using it for the boring bit (generating text) and ignoring it to help them monetise the data goldmine already sat in their own Bullhorn.Anyone can scrape LinkedIn.Anyone can buy the same 100,000 candidates as their competitor.That's cold data.Anyone can use AI to find and clean data - but don't get blindsided. It's what you do with it that counts!What George calls your actual superpower is the stuff already living in your notes and conversations that never made it into a proper field, that you can use AI to "power up" your pipeline.Recruiters are "crawling over warm data on their Bullhorn to get to cold data outside of Bullhorn". Sounds mad when you say it like that, doesn't it? But that's most agencies right now.What's the fix? (Watch the video to find out!)👇🧠 What can humans actually do that AI can't?This was George's favourite question and I can see why.His answer was blunt - AI can do a LOT to save time and costs, and drive process, but AI can't put a suit on and sit in a room with a client.It can't understand the stuff that actually matters more than the business on paper. We chatted about why 40% of consultants have left the industry in the last 18 months.Not because they were bad at their jobs.Because recruitment stopped needing what they were good at, and started needing something they'd never had to be good at before. Then George said something that's been rattling round my head all week - is AI really dehumanising recruitment, or is it de-manualising it?Humans = manual. Really? Is that as good as it gets?Watch the video 👇for more insights on how to de-manualise your recruitment process and do what only humans can do!🐕 Are you using tech to do what your website says you do?(And what has that got to do with your dog's God complex?)We chatted about the open secret in recruitment: what recruiters say they do - and what they really do - often poles apart. Too much data, and too little process makes for a lack of productivity and ultimately profit.It also makes for a very expensive tech stack, which leaves the average recruitment leader wondering why they need to spend so much money on tech just to stand still.What did George suggest you need to do to manage the threat and opportunity? Watch the video to find out...👇My recruitment leaders' vodcast with George is a cute 22minutes long. Grab a coffee and get watching!Bullhorn ATS / Analytics / Automation / AI ROIWe are Bullhorn experts obsessed with how recruiters can increase sales, reduce costs, speed up sourcing, and improve productivity.We help you weaponise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.BOOK A FREE BULLHORN ROI CONSULTATION
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The One Bullhorn Habit That's Silently Bleeding You of Fees and Sales
While you've moved on from that lost job, your competitor hasn't and it's costing you £$€thousands.Here's the Bullhorn follow-up process most recruitment leaders are missing...I've watched it happen at desk after desk, recruitment business after recruitment business.Lost a job, hung up the phone, and thought "right, next." Never gave it another thought. I see recruiters doing exactly the same thing today.Lost that job?Placed somewhere else?Move on.Exit stage right, never to speak to that client again. It's the most natural reaction in the world. Nobody wants to dwell on a loss. But if you're leading a recruitment business, this reflex is likely costing you money you don't even know you're missing.Are your recruiters tenacious enough to be in the wings for an inevitable rekindling of that sale? 🤔The recruitment stat that stopped me in my tracks One in five candidates are unhappy in their new role within a few months of starting. Think about your own rebate numbers. What's the average in your business?Now think about how many of those unhappy candidates you're still talking to when that unhappiness kicks in. For most recruitment businesses I work with, the answer is "not enough". Somewhere in your Bullhorn database right now, there are candidates who took a job through a competitor, or through the client going direct, and they're already regretting it.The consultant who lost that job has probably moved on too. There's a door sitting wide open. Nobody's walking through it. 🤨 Leaving the sales process to the candidate and client isn't a great strategy Here's the bit people miss. When you lose a job, it doesn't just go to another candidate. Sometimes the client hires through a competitor. Sometimes they go direct. Either way, that placement can go wrong too. So the follow-up process shouldn't stop at the candidate.Building in a reason to check back with the client as well could be a simple trick to re-engaging the lead!Did the hire work out?How's it going?Are they still happy they went that route?(So satisfying when you can think "I told you so!) You're not gloating.You're just staying visible, staying warm, and staying front of mind - that's sales!Because if it hasn't worked out, you want to be the first call they make, not the fifth. Be ready to let them fall straight back into your arms. 🫡This is a leadership problem, not a recruitment consultant problem Here's the bit that matters if you're the one running the business. You can't fix this by hoping your team remembers.You fix it by building a process, and making it part of how your business operates: Close jobs properly. Status set correctly, every time. It's one field, and it's the one that gets left by the wayside. Everything downstream depends on it. Set the cadence, both sides. Know when the successful candidate started, then touch base with the candidate *and* the client at one, three, six and twelve months. Assign ownership. Is this account management or BD? Decide, and make someone accountable. If it belongs to everyone, it belongs to no one. That's a strategy decision. It's not something you leave a busy consultant to remember off the back of a good night's sleep.Hope is not a strategy (or a process!) 💪Bullhorn already has what you need Bullhorn wasn't built to be an admin system. It was built to be a relationship management system, and this is a perfect example of it doing its job properly. Automation can nudge and notify your team the moment a lost job hits a follow-up milestone. Nobody has to remember anything. Analytics can report on lost jobs across the whole business. How many, which clients, whether contact was actually made. What do you have set up currently, and:Is it fit for purpose?Is it actually being used?Do you have full visibility over what it's reporting on and whether or not your team are actually adopting this process and delivering on it? Ask yourself: how watertight is this sales process for your business. Is it delivering results?😇 The relationship didn't end - the job did That's the mindset shift for anyone leading a recruitment team.Losing a job isn't the end of a relationship. It's a trigger telling you exactly when to check back in. Get this nailed at a leadership level, build it into the process rather than hoping it happens, and Bullhorn will quietly hand you rebates and repeat business you'd otherwise never see. --- More BD Tips?This was one of five tips from our Bullhorn Power Series webinar on using your ATS, automation and analytics to drive business development.Catch the other four, and watch the full sessionWATCH THE BULLHORN FOR BD TIPS WEBINARBullhorn ATS / Analytics / Automation / AI ROIWe are Bullhorn experts obsessed with how recruiters can increase sales, reduce costs, speed up sourcing, and improve productivity.We help you weaponise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.BOOK A FREE BULLHORN ROI CONSULTATION