Recruitment leaders wanting to improve the performance of their recruiters has never been a more valid goal.
Don’t miss the chance to improve recruiter performance by ignoring what’s “between the chair and the keyboard”. You need an agile, cost-effective, inclusive recruitment training solution, to improve / scale / protect your recruitment business.
Perhaps you’re looking to scale your recruitment business this year?
Or stay the same size, but do more with what you already have (people, data, systems)?
What could you consider when needing to improve performance, increase productivity in the coming months?
Improving Recruiter Performance Has Never Been Easier
I’ve written about Kaizen, 1% marginal gains, and improving recruiter performance. I've presented at the Recruitment Agency Expo about improving recruiter performance with automation.
Kaizen is about standards, reduced waste, high-performance - which is a passion for my clients.
Now is the perfect opportunity for recruitment leaders to "Kaizen".
Scale at Speed – Improve Performance
Before the pandemic, 70% of recruiters admitted that they didn’t have enough training. Even if that's not true of your recruitment business, it’s likely since 2020 you’ve been “a little” distracted to focus on totally fixing recruiter performance.
Recruitment training is obviously key…
But your goals for training are often not achieved by traditional training and recruitment coaching. (And often the only people who get full ROI from training are those who deliver it and charge you for it.)
Now with systems evolution, data volumes, and hybrid working, a new approach is needed.
… This is where online training steals the march.
6 Reasons Why Online Recruitment Training is a Must
1. It's Cheaper and Agile🤑
You can either spend £€$1,000s getting recruiters in the same place at the same time, often as a "one and done" training session.
Or
You can give your recruiters regular, digestible online training so they can learn and relearn ~ continuous training is the only type of training that actually works!
You're likely looking for stronger screening and job qualification, improving CRM adoption, and reduced reliance on job boards. Use cost-effective online learning to create best-practice agility.
2. Less Reliance on You – Less Stress😱
This is definitely a year to be working on your business, so the time-consuming task of you and your managers training new starters needs a rethink. I spoke with a recruitment manager recently who admitted 2 things:
She didn’t know Bullhorn well enough to train her new starter (a common case study).
When she hired a new recruiter, her fees dropped significantly for 3 months.
Regular and refreshed training for her and her new starters helped her rapidly re-skill, and took away the pressure of onboarding new recruiters. The rookies started billing quicker too!
3. More Effective💪
Online learning boasts retention rates at a massive 60% (compared to 10% traditional training) and you learn 5 x more with online learning.
Plus, learning at your desk – in the environment where you are delivering your job – is more effective.
Online learning is often minutes not hours. I know in recruitment speed is just as important as pipeline.
Yes, we’ve all had horrific, disengaging, online learning experiences. Don’t let past experiences prevent future gains. Plus new recruiters prefer online.
Whether it’s increased sourcing speed, or improving CV to Interview ratios, you need quick, self-serve effective recruitment training. You can’t afford to not improve.
4. It’s “Just in Time” and Easier⌚
Freeing up a team of busy recruiters, and getting them all synchronised and focussed is a tough gig.
Why disrupt your recruiters when they can log on for 15 minutes, learn a new recruiting hack, log off, and get back on the phone and practice what they’ve learned?
“Always on”, continuous learning for recruiters is key to creating accountability and a sense of recruiters feeling in control of their careers.
5. It’s Inclusive, Hybrid and Remote Friendly🟰
I get that managing a remote/hybrid recruitment team is challenging.
Maintaining standards, keeping everyone engaged, and delivering “your way” was tough enough pre-pandemic.
6. Prevents Churn 💩
Glib quotes around not training recruiters and having them stay are not needed here.
Acknowledge that recruiters crave training and will leave without it. In fact, a whopping 2/3 of people leave due to lack of training.
The last thing any recruitment leader needs right now is to lose valuable recruiters, or indeed take too long to train new starters.
More Reasons Online Recruitment Training Works
Other viable reasons why online training is crucial in recruitment. Recruitment training:
Gives recruiters control – accountability.
Better for the environment.
Gamification drives engagement and performance.
Flexible and mobile – where you want, when you want.
Self-paced – different people learn at different speeds hence you need to allow for that.
Improves the ROI from your internal training. Trainers can focus more on coaching performance rather than repeatedly training new recruits - blended learning works.
Final Word on Recruitment Training
Whether you’re looking to improve your recruiter performance, generate ROI from your people, data, systems, or just create a better experience for your candidates and clients, training is crucial.
Just be sure that the recruiter training you buy is engaging, easy, relieves stress and pressure on you and your team, and is cost-effective.
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We coach to inspire, and build your automations so you can recruit and sell!
Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.
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Before You Jump on the AI Bandwagon: How Recruitment Leaders Get Tech Right
I recently had an inspiring chat with a recruitment leader, and it struck me how many recruitment businesses are currently throwing themselves into tech pilots - especially AI - just because they don't want to get left behind.The pressure is real, but if you aren't careful, you’ll end up with a business full of "shiny new things" that don't actually fix your biggest recruitment problems.Here are 5 ways I believe recruitment leaders can cut through the noise and ensure they are getting the right tech for their recruitment businesses.1️⃣You Aren't Testing Tech; You’re Fixing a Business IssueThe biggest mistake I see is recruitment businesses testing a system rather than the thing they are trying to fix. Before you even look at a new tool, ask yourself:What is the actual problem? Is it data health? Recruiter productivity? Speed to market? Sales? Stronger client and candidate relationships?Does this process even need to exist? Sometimes we buy tech to "fix" a process that we should have just deleted in the first place.2️⃣Beware of "Frankenstein" Processes and DataOver the years, many recruitment firms have built what I call "Frankenstein tech" - those extra bits and pieces plugged in that create more complexity than they solve. (Expensive luxuries...)Frankenstein Data: Are you spending money to enrich data that you then do nothing with? Frankenstein Processes: Are your recruiters multitasking to the point of exhaustion because the tech doesn't serve a clear purpose? AI / Automation / Analytics should be the surgeon that cuts away the "Frankenstein" parts, not another bolt-on limb.3️⃣Tackle the "Admin Tax" and "Integration Debt" (and Myths)Every time a recruiter has to manually format a CV or move between non-integrated systems, they are paying a "tax" with their time.The Win: One leader I spoke with successfully rolled out a CV formatter that turned a half-day wait into a minutes-long task. This solved a genuine business problem: time to submit.The Debt: If your tech doesn't talk to each other, your recruiter becomes the "integrator," stuck in the middle of chaos. Be sure of what that means and how you manage that.The "Fully Integrated" Myth? I'm often told by leaders that they want a fully integrated tech stack. They want everything joined up... But, you may still need humans to be part of the integration. I'm ok with that - just be sure which parts of the recruitment lifecycle you genuinely need them to do and when... But please, please aim for as much integration as you can.4️⃣Solve the "What’s In It For Me?" (WIIFM)Your recruiters might be scared of AI, Automation, and Analytics. They think it’s coming for their jobs.To get buy-in, you have to move past "this will make the company more money". Would you believe that there is an ever increasing strata in recruitment that are not motivated by earning more?Find their motivation: Is it a shorter lunch break? More time at the gym? Getting home to their kids? The Enabler: Position tech as the tool that lets them go faster and stay human.5️⃣Remember the "DAD" ModelWhen analysing your current processes, run them through this filter that I often use with my clients when conducting a Bullhorn RoI Vision program:Delete: Do you really need this process? Automate/AI/Analytics: Can these tool do this better and faster? Delegate: If you can’t automate / Ai / analyse it, can you give it to someone else? (in-source / outsource?Final Thought: Slow Down to Go FasterDo what Chuck Norris and Bruce Lee advocate: Slow down to go faster. (Thanks for the insight, Jo!)Don't be afraid to take stock, briefly pause your pilots, and ensure your tech is truly moving the needle on your bottom line - not just adding to the noise and cost.Are you ready to audit your "Frankenstein" processes? Let’s chat about how we can get your humans and tech working in harmony. BOOK A FREE BULLHORN ROI CONSULTATIONBullhorn ATS / Analytics / Automation / AI RoIWe are Bullhorn experts set on helping ambitious recruitment businesses to increase speed and sales.We help you weaponise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.Can't wait for the webinar?BOOK A FREE BULLHORN ROI CONSULTATION
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Bullhorn Power Series ~ Stop Missing Out on Sales: 5 Tips to Use Your ATS, Automation, and Analytics to Drive BD
For many of my clients, Recruitment is now officially in a BD-first market.For recruitment leaders, the challenge isn’t just finding new business; it’s finding the right business and winning it before the competition even wakes up. If your recruiters are still manually scouring the database or "spraying and praying" cold emails, and paying external systems like LinkedIn, Indeed, and job boards for leads, you are losing revenue to firms that have turned their Bullhorn stack into a high-precision sales machine.🔢The Maths of Modern Business DevelopmentRecent data from Bullhorn Grid shows a staggering divide between "traditional" recruitment firms and "automated" ones:The Speed Gap: High-growth firms are 3.5x more likely to use automation to beat competitors to the first CV send.The Admin Tax: The average recruiter loses 12+ hours a week to manual data entry. That’s two full days of lost selling time.The Gold Mine: 76% of placements come from people already in your database, yet most BD teams ignore their own "warm" data in favour of cold outreach.⁉️Are You Paying for a Recruitment Database or a Graveyard?Most ATS/CRM platforms are graveyard-like: full of data, but nothing is moving.But the true RoI from Bullhorn comes when you combine Bullhorn’s core power with Automation, AI, and Analytics. You empower your humans to turn that graveyard into a "Predictive Sales Engine."Instead of asking your team to "hit the phones harder," imagine a world where:Analytics tells you exactly which clients are worth your time (and which ones to fire).Automation nurtures prospects in the background while your recruiters are closing deals.The ATS surfaces the perfect candidate for a "spec call" before the client even posts the job.🚨Join Our Upcoming Webinar: The BD Power HourI see too many recruitment leaders struggling with "activity for the sake of activity." It’s time to move from "busy" to "profitable."I’m hosting a live webinar specifically for recruitment leaders who want to power up their Bullhorn tech stack for new business sales. I’ll be diving into the stats above and sharing at least 5 actionable tips across your Bullhorn ATS/CRM, Analytics, and Automation systems which you can implement immediately to:Identify high-probability prospects.Automate your processes to land more deals.Reduce your team's "admin tax" to free up hours of crucial sales time per week.📅 Weds 10 June, 15:00 BSTREGISTER NOWBullhorn ATS / Analytics / Automation / AI RoIWe are Bullhorn experts set on helping ambitious recruitment businesses to increase speed and sales.We help you weaponise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.Can't wait for the webinar?BOOK A FREE BULLHORN ROI CONSULTATION