Recruitment leaders wanting to improve the performance of their recruiters has never been a more valid goal.
Don’t miss the chance to improve recruiter performance by ignoring what’s “between the chair and the keyboard”. You need an agile, cost-effective, inclusive recruitment training solution, to improve / scale / protect your recruitment business.
Perhaps you’re looking to scale your recruitment business this year?
Or stay the same size, but do more with what you already have (people, data, systems)?
What could you consider when needing to improve performance, increase productivity in the coming months?
Improving Recruiter Performance Has Never Been Easier
I’ve written about Kaizen, 1% marginal gains, and improving recruiter performance. I've presented at the Recruitment Agency Expo about improving recruiter performance with automation.
Kaizen is about standards, reduced waste, high-performance - which is a passion for my clients.
Now is the perfect opportunity for recruitment leaders to "Kaizen".
Scale at Speed – Improve Performance
Before the pandemic, 70% of recruiters admitted that they didn’t have enough training. Even if that's not true of your recruitment business, it’s likely since 2020 you’ve been “a little” distracted to focus on totally fixing recruiter performance.
Recruitment training is obviously key…
But your goals for training are often not achieved by traditional training and recruitment coaching. (And often the only people who get full ROI from training are those who deliver it and charge you for it.)
Now with systems evolution, data volumes, and hybrid working, a new approach is needed.
… This is where online training steals the march.
6 Reasons Why Online Recruitment Training is a Must
1. It's Cheaper and Agile🤑
You can either spend £€$1,000s getting recruiters in the same place at the same time, often as a "one and done" training session.
Or
You can give your recruiters regular, digestible online training so they can learn and relearn ~ continuous training is the only type of training that actually works!
You're likely looking for stronger screening and job qualification, improving CRM adoption, and reduced reliance on job boards. Use cost-effective online learning to create best-practice agility.
2. Less Reliance on You – Less Stress😱
This is definitely a year to be working on your business, so the time-consuming task of you and your managers training new starters needs a rethink. I spoke with a recruitment manager recently who admitted 2 things:
She didn’t know Bullhorn well enough to train her new starter (a common case study).
When she hired a new recruiter, her fees dropped significantly for 3 months.
Regular and refreshed training for her and her new starters helped her rapidly re-skill, and took away the pressure of onboarding new recruiters. The rookies started billing quicker too!
3. More Effective💪
Online learning boasts retention rates at a massive 60% (compared to 10% traditional training) and you learn 5 x more with online learning.
Plus, learning at your desk – in the environment where you are delivering your job – is more effective.
Online learning is often minutes not hours. I know in recruitment speed is just as important as pipeline.
Yes, we’ve all had horrific, disengaging, online learning experiences. Don’t let past experiences prevent future gains. Plus new recruiters prefer online.
Whether it’s increased sourcing speed, or improving CV to Interview ratios, you need quick, self-serve effective recruitment training. You can’t afford to not improve.
4. It’s “Just in Time” and Easier⌚
Freeing up a team of busy recruiters, and getting them all synchronised and focussed is a tough gig.
Why disrupt your recruiters when they can log on for 15 minutes, learn a new recruiting hack, log off, and get back on the phone and practice what they’ve learned?
“Always on”, continuous learning for recruiters is key to creating accountability and a sense of recruiters feeling in control of their careers.
5. It’s Inclusive, Hybrid and Remote Friendly🟰
I get that managing a remote/hybrid recruitment team is challenging.
Maintaining standards, keeping everyone engaged, and delivering “your way” was tough enough pre-pandemic.
6. Prevents Churn 💩
Glib quotes around not training recruiters and having them stay are not needed here.
Acknowledge that recruiters crave training and will leave without it. In fact, a whopping 2/3 of people leave due to lack of training.
The last thing any recruitment leader needs right now is to lose valuable recruiters, or indeed take too long to train new starters.
More Reasons Online Recruitment Training Works
Other viable reasons why online training is crucial in recruitment. Recruitment training:
Gives recruiters control – accountability.
Better for the environment.
Gamification drives engagement and performance.
Flexible and mobile – where you want, when you want.
Self-paced – different people learn at different speeds hence you need to allow for that.
Improves the ROI from your internal training. Trainers can focus more on coaching performance rather than repeatedly training new recruits - blended learning works.
Final Word on Recruitment Training
Whether you’re looking to improve your recruiter performance, generate ROI from your people, data, systems, or just create a better experience for your candidates and clients, training is crucial.
Just be sure that the recruiter training you buy is engaging, easy, relieves stress and pressure on you and your team, and is cost-effective.
Automation Buddy / Bullhorn RoI
We are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.
We coach to inspire, and build your automations so you can recruit and sell!
Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.
READ MORE ABOUT OUR BULLHORN VISION SERVICE
READ ABOUT OUR AUTOMATION BUDDY SERVICE
BOOK YOUR FREE CONSULTATION
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5 Tips for LinkedIn Jedi Masters (and Recruiters)
Recruiters need more of the 3Cs – candidates, clients and colleagues. Jedi need more rebels to help them defeat The Empire! I often compare Recruiters to Jedi – they both use dark forces to control the universe! And they both have some significant tech at their disposal which can make a massive difference.Follow these Jedi tricks for Recruiting Smarter with LinkedInBeing a Star Wars fan at Barclay Jones may not be a prerequisite, but it goes along way if you hate movies 1-3! And with Star Wars Day being an annual event (like International Recruiter’s Day) I’ve penned some power user (Jedi) tricks for Recruiters using LinkedIn:Get your Profile Headline actually saying what you do rather than what’s on your business card – Recruiter at ABC Resourcing means nothing and is likely to be missed in favour of “Specialist in SAP Recruitment, working across the UK with SAP Contractors” – god forbid you actually come up in candidate searches…!But how could they be jamming us if they don’t know… that we’re… coming?Increase your sector-specific contacts – the global average for recruiters is 650… poor “must try harder”. Spend 10 mins a day looking for the coffees you want to have with clients and candidates and make it happen – don’t just source for the vacancy you have today. Your clients and candidates expect (and pay) you to be better than them.Do, or do not do. There is no try.Running a crap group? Shut it down or gear it up – don’t let it dangle.What a piece of junk!Attract the followers of your clients’ company pages – 71% of them are candidates wanting to work there (according to stats from LinkedIn). Post something there or comment on their content.Travelling through hyperspace ain’t like dustin’ crops, boy!Save your searches (3 for people, 10 for jobs and if you have paid for accounts even more). Get the data coming to you – you’re not measured on how long you spend on LinkedIn!The ability to speak does not make you intelligent. Now get out of here.I was going to end this blog with “may The Force be with you” but that would be just too obvious, instead,This is Red 5, I’m going in.(If I’m honest, I feel a little dirty now!) And I thought they smelled bad on the outside.Bullhorn ATS / Analytics / Automation RoIWe are Automation and Analytics Buddies (and Jedi!) set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations and metrics so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ ABOUT OUR AUTOMATION / ANALYTICS BUDDY SERVICEBOOK A FREE BULLHORN ROI CONSULTATION
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4 Mistakes You’re Making with Your Recruitment Website
With data sinks, AI, rising recruitment costs, and the world generally feeling like an insane asylum, recruitment leaders are under pressure to build sustainable business models. Consequently, your website has moved front and centre of your marketing strategy. You need it to generate revenue, not simply build "brand" and "clicks."I’ve identified 4 mistakes that almost every recruitment website makes. The good news is, they are easy to rectify. Are you making them?Recruitment Websites Need to Make Money!We regularly help recruiters with the project management of recruitment websites, and what we can the "5-A strategy" (ATS/Analytics/Automation/Adoption/AI). We know that any Finance or Managing Director who has freed up budget for a new site wants more than just an online brochure - they want candidates, clients, colleagues, and cash.But they also need a connected tech stack, driving data health, data wealth, and productive recruiters.Recruitment Website Mistake 1 – "We" EverywhereWith GDPR and AI, the focus on the 3Cs, brand has never been more important. However, the content on many sites is all about you and not the people you support. Your website needs to be a passionate advocate for your sector and a roadmap for how you help your community.📌 Action: Look through your site now. Is it a monologue about your company, or do you have "social proof" from candidates and clients to act as hooks for your ideal audience?Recruitment Website Mistake 2 – Ignoring your 404 PageThis is the page you’d rather people didn't see—the error page they hit when a link is broken or a job has been filled. Why do so many recruitment websites simply go “Doh!” and miss the opportunity to drive the user somewhere useful?Check out this blog about great 404 pages and then check out Barclay Jones’404 page– we loved creating this one for our very own Barclay Jones 404 error page.If someone cares enough to visit your site, don't greet them with a "computer says no" message. Use that space to redirect them to your latest jobs or top resources.📌 Action: Go to a dead page on your website right now. Does your 404 page provide a path back to revenue, or is it a dead end?Recruitment Website Mistake 3 – Your Website is an OutlierIs your website connected to your processes and tech stack, or is it something you simply "post to and pray"? To drive revenue, your site must be integrated. For example:Do you know who signs up for Job Alerts so you can engage them immediately?Do you have trackers telling you who is engaging so you can follow up?Are you sharing blogs to social media with the specific goal of luring your community back to your site?Have you tested your Chatbot recently to ensure it’s actually helpful?📌 Action: Ask where your website "sits" in your business process. What changes do you need to make so that marketers and recruiters are actively mining data from it?Recruitment Website Mistake 4 – Contact Us – Or Rather, Kill the Lead!You spend a fortune in time and emotion getting people to your site. They surf around, and bingo—they want to talk! The "Contact Us" page is arguably the most important page on your site. They are walking into your shop asking for help.Yet, so many contact pages are uninspiring, "templatey," and actually discourage people from reaching out. Your goal is to convert. You want them to "buy" into a job application or, dare we suggest, pick up the phone.📌 Action: Look at your Contact Us page. Is it relevant and engaging, or does it get in the way of a conversation?Let’s Make Recruitment Websites Great AgainI couldn’t resist the "Trumpism." Take a look at your site, figure out which pages you really want people to visit, and ask yourself: Are they working hard enough? Don't be afraid to use a little personality to drive those conversions.Recruitment TakeawaysStop "we-ing" all over your visitors.Capitalise on error pages.Connect your website to your people and processes.Make contacting you the easiest part of their day.Bullhorn ATS / Analytics / Automation RoIWe are Automation and Analytics Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations and metrics so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ ABOUT OUR AUTOMATION / ANALYTICS BUDDY SERVICEBOOK A FREE BULLHORN ROI CONSULTATION