Recruiters and recruitment marketers—if you want to drive this year with a sales-led strategy and start monetising your recruitment CRM, read on.
💡CRM used effectively = 29% more productivity. But how do you actually do that?
Are You Making or Wasting Money with Your CRM?
Do you want to make money from your recruitment database, or just pay for it?
Do you want your marketers generating leads, not just blogs and events?
Do you want your recruiters consulting, and placing more, not just sourcing and wasting time on LinkedIn and job boards?
All recruitment tech has one thing in common: what you put in determines what you get out. And right now, recruitment leaders are asking:
How do I boost my recruiters’ placement rates?
How do I get them off LinkedIn and onto our CRM and back on the phone?
How can marketing generate leads that sales actually use?
How do I turn our website and automation into money-makers?
How can AI and automation drive growth?
The answer? A simple but powerful focus on Data, Systems, and People.
1. Data = Wealth💸
Yes, people are valuable assets. But your data is what clients and candidates are actually buying. It fuels your pipeline—or clogs it.
Too often, recruiters have too much data. They keep sourcing more, creating a FOMO-fuelled vicious cycle that kills productivity and profit. Instead of creating more, you need to work your existing data better. (Check out my "dig up stupid" data model below.)
2. Systems = Speed + Scale🏃♂️➡️
For years, I’ve said “Be CRM-first" or Bullhorn 1st. Finally, recruitment leaders are getting this concept.
I've often said "too many systems and not enough process". That’s changing, with automation and AI now helping recruiters get more from the data they already own.
Today’s recruitment software can guide your process instead of turning recruiters into co-ordinators and admins. But that only works if you have a systemised approach and use automation strategically.
3. People = Process in Action💪
Here’s the harsh truth: untrained recruiters = lost fees. PEBKAC is still an issue. Often, the problem exists between and chair and the keyboard.
With 2/3 of workers leaving due to lack of training, this is a red flag for your bottom line. The average 10-person recruitment agency loses $€£10k when a recruiter leaves.
Too many agencies rely on a one-time “go live” for systems and then leave it. But without ongoing, embedded training, recruiters forget, systems stagnate or change, and process breaks down.
💡Your Fix? Connect the Dots
Data, systems, and people don’t work in silos. You need a joined-up recruitment process that allows your recruiters to consult—not just click.
Data: Look again at the graphic above. Have you identified and are working your green and amber data, or are your recruiters drowning in FOMO and wasting time sourcing even more data?
System/Process: But do you have a system (and process) for working your green and amber? Is your green and amber ready for automation and AI?
People: What training are you giving your recruiters to effectively use your data and Recruitment CRM / systems so that they can make money rather than just administrate / co-ordinate?
This is exactly why we deliver money-making Bullhorn RoI projects, Automation strategies, and have created Recruitment HIIT—an on-demand platform built to weaponise Bullhorn, LinkedIn, and your systems to drive placements and productivity.
💥 Stop blowing cash. Start building profit—with the recruitment data, tech, and team you already have.
BOOK A CALL TO CHAT ABOUT HOW TO DO MORE WITH WHAT YOU HAVE
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Automation RoI Webinar Series: Unlock Bullhorn Part 5 ~ Easy BD
Leaders and automators...Too many of your recruiters need a stronger BD strategy and process. When sales feels tough, it’s not always because the market is slow—it’s often because your data and processes aren’t working hard enough for you.Part 5 of our Unlock Bullhorn webinar series will share tips on how to turn Bullhorn Automation into a sales engine—and start winning more business. Our latest webinar will show you how to turn time-wasting tasks into seamless, automated workflows that free your recruiters to do what they do best—build relationships and win business.REGISTER NOW5️⃣Reasons Why Recruitment Automation is the Secret to Easy BDLook at the stats from Bullhorn / HubSpot / LinkedIn:📉 Recruiters spend up to 64% of their time on non-selling tasks. That’s the equivalent of Wednesday, Thursday, and Friday being almost totally unproductive. Automation takes away the repetitive admin so recruiters can spend more time on revenue-generating BD.🌱 Leads nurtured via CRM systems make 47% larger purchases. Nurturing is where automation shines. Automated reminders, email cadences, and follow-ups keep you front of mind without the manual effort—and deliver bigger, better deals.📞 80% of sales require 5+ follow-ups—but 44% of recruiters give up after just one. Imagine the lost opportunities. With automation, follow-ups happen without fail, ensuring resilience is baked into your BD strategy.🎯 CRM users are 3x more likely to hit their sales targets. In fact, companies using CRM effectively are 86% more likely to surpass their goals. Combine CRM with automation, and your recruiters don’t just manage BD—they master it.⚡ Re-engaged clients in your CRM convert 2x faster than cold leads. But only if you find them and follow them up. Automation helps you spot these opportunities, re-engage warm relationships, and accelerate conversions.🧠What You’ll Learn in the Webinar - Starting and Stopping!"Join us for Part 5 of our Unlock Bullhorn with Automation Webinar Series, where we’ll show you:👍 Three things to start doing to drive your BD success.⛔ Three things to stop doing which may be hurting your BD efforts.💡 Nail the Stuff AI Can't Replace Automation isn’t about replacing recruiters or making your recruitment business feel robotic — it’s about empowering them to focus on the conversations, and creating more time and space for relationships - the bit that AI can't replace (yet).👉 Register now for our Bullhorn Automation webinar and learn how to make BD easier, smarter, and more profitable.🗓️Wednesday 15 October 15:00 BSTREGISTER NOWPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 Engage with candidates on autopilot and nurture relationships effectively. Watch the recording📈 Sell easier and faster. Watch the recording💡 Place easier and faster. Watch the recording🎯Easy BD ~ 15 October 2025 Register NowAutomation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
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How to Remove People from Your LinkedIn Company Page
Recruitment leaders and marketers!I bet you have people on your LinkedIn Company Page who do not actually work for you. Maybe they did, but left. Maybe they never did! Here's how you remove someone from your LinkedIn company page.Removing Randoms from Your Company LinkedIn PageAs a recruiter, you’ll know that the lovely staff number you see at the top of the Company page on LinkedIn may not a true reflection of who actually works there. You’ll go to that space and attempt to source from it. You use it to help you head hunt talent and find new clients. If you’re a recruitment leader you’ll use it to source talent for your own businesses.If you’re a recruitment marketer or recruitment leader you’ll get pretty fed up of the fact that you can’t control who appears on your company page.You can’t stop anyone from adding themselvesAnd you can’t nip into a leavers’ profile and redact your company. We all know that someone’s LinkedIn profile is theirs and not even LinkedIn have the right to edit it.There is hope! You can actually get these "random" people who don't work for you removed. It takes a little time and effort, but it’s worth it.I get that this depends upon the size of your business. If you employ thousands of people across the globe, keeping track of your company employees on LinkedIn is a big ask. I’d at least suggest you have a more robust starters and leavers process – and ensure that someone (anyone!) has responsibility for this task. I often go into businesses (either staffing companies or business with in-house recruitment teams) who have no idea who this job would sit with, and the page is out of control.If you come across someone who doesn’t work in your business, you can begin the “removal of randoms” process by clicking this "Removing People from a LinkedIn Page" link.Have a Process for your LinkedIn Company PageThere’s nothing stopping you from having a monthly process for checking your company page and looking for those randoms. Be sure to spend a little time on this. Random staff can make your business look random. They can make your business look bloated with fakers, have sector specialisms which are not appropriate, and overall have a negative impact on your ability to be taken seriously and trade.Plus, via our Recruitment HIIT training platform, we deliver LinkedIn for Recruiter training for time-starved recruiters, who think they have a handle on LinkedIn, but want to improve their profile, increase their relevant application response and place more jobs. Recruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other recruitment and RecTec tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people, so you have even less need for LinkedIn!TRY HIIT FREE HEREBOOK YOUR FREE CONSULTATION
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