Recruiters and recruitment marketers! This is a crucial read if you want to drive 2019 with a sales-led marketing strategy and “let’s make some money from our recruitment CRM and Recruitment data” plan.
Get on with Selling and Recruiting!
Do you want to make some money from your recruitment database (or just spend money on it?)
Do you want your marketers to generate leads, or just pretty pictures and mugs?
Do you want to ensure that your sales team are effective online, and not just on LinkedIn and job boards all day and still only place a small % of their jobs?
With the advent of Bullhorn buying lots of recruitment businesses, and Access Group buying Microdec and Volcanic recently, Erecruit Adapt becoming a stronger brand, GDPR, Brexit and everything else in the recruitment tech and data space, you can be forgiven for wanting to scream… “can I just get on with flipping selling and recruiting?” These are all best in class recruitment systems, and when used well can really drive profit.
Recruitment Tech – Data in, Invoices Out?
But irrespective of which system you have they all have one thing in common – what you put into them and what you get out of them. I’ve been talking to my clients about data, tech and marketing, with the sole aim of trying to help them make sense of something that has been evading them for some time – they have the same questions:
How do I get my recruiters to improve their placement rates?
How do I get my recruiters to make more phone calls?
How do I get my recruiters to source and place, without spending all day on LinkedIn?
How do I get my marketers and recruiters working more collaboratively? And get marketing to deliver leads?
How do I get candidates to actually come to my website? And how can I get my website to make me money?
How do I improve the value of my recruitment business?
For me, it’s simple. It’s about 3 things: Data, Systems, People
Are People Really Your Most Important Asset?
We are often told that our most important asset is our people… but I beg to differ…
These days, I’d suggest that data is critical, systems are crucial – and process is the glue that joins to three crucial assets together. People make the systems work, systems drive the process.
Hence, people, process AND data are your most important assets.
I realise that whilst recruiters and their leaders are great at rolling up their sleeves and mucking in to hit target, recruitment systems and data still appear to be failing to deliver profitable processes. But are systems and data really the issue? Or are the people to blame?
Are Your Recruiters the Problem Between the Keyboard and Chair (PIBKAC)?
With 2/3 of the UK leavers last year quitting their jobs due to a lack of training, does the recruitment industry suffer the same fate? Does it have a lack of trained recruiters? What is the impact of this? Lost fees, bad reputation, candidates and client-disloyalty? (Currently the average 10-person recruiter blows £10k when someone leaves (contact me to see why).
Or, is your recruitment data still holding you back, even though, with GDPR, you thought you’d shed some significant “weight”?
Is your recruitment software driving recruitment process, or just driving your recruiters insane and they yell “it’s admin”?
Recruitment Process is Key for this Year and Beyond
With the data you have, the systems you use, and the people you employ, you need something that binds them all together. PROCESS!
This is why I have come up with the model below. I call it my “dig up stupid” model. This came to me watching the Simpsons “Homer the Vigilante” episode.
Admit it – as a recruiter you have “enough” data?
But do you have a process for capitalising on it, or simply searching it? Have you divided into 2 of your most important segments (level 2 and 3). These are the people you have sold to and placed, and those you have met / engaged with but did not convert.
What recruitment systems and processes do you have for your recruiters and marketers to actively convert / retain this data? Or are you fixated on finding new data, and / or getting distracted with data that you genuinely don’t need?
Recruitment Data + People + Process = Fees
Think about the cash you may be blowing by not training your recruiters to use your systems. Ask yourselves what you plan to do this year, with GDPR out of the way, to really monetise your recruitment technology. Systems are one thing, getting your recruiters to use them… that’s the key.
Our recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
How to Stop 2/3 of Your Recruiters from Quitting
Recruitment leaders and recruitment trainers! You want and need your recruiters to be more successful. You need them to bill more. You need them to use your data and your systems and deliver “your way”.Plus, we bet you’d love to save £100,000 a year by training your staff effectively!We joined forces with APSCo to show you how in our latest webinar...Is Your Recruitment Training Working?The stats around recruiter attrition (25%+), reasons for people quitting their jobs (2/3 due to lack of training) and how much it costs to replace a recruiter (£10k per person) are not great reading – and ironically have the answer within themselves.We ran this webinar for recruiters looking to improve their staff retention and staff development strategy.You want to:Train staff to prevent them from quitting.Get them to use the systems you’re blowing your profit on.Understand why recruiters stay in a business, and why they leaveRecognise how your recruiters learnDiscover what recruitment businesses can do to ensure that the training they’ve paid for sticks.Find out the benefits of online learning.I discussed why simply buying recruitment training courses will not make the difference you need to ensure your staff are happy and effective. And I covered how you can be in control of what your recruiters learn and how they can deliver “your way”.And if, as a recruitment leader, you are looking to hire more recruiters, as well as retain those you already have, this webinar touched on some great ideas to help you with your own recruitment strategy.Watch the Webinar!HIIT Us, Recruiters!Our high intensity interval training (recruitment HIIT) helps recruiters source, convert quicker and develop healthy pipelines. recruitment HIIT is an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Try recruitment HIIT or for free, or arrange a call with me - press one of the magic buttons below.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruiters! What Do You Need to Do to be More Effective in 2020?
With 2020 looming and a few things likely to happen between now and 31st of December recruitment leaders, their recruiters and recruitment marketers have got some time to think about their 2020 strategy and how it needs to help them generate more of the 4Cs - candidates, clients, colleagues… and cash!Recruiters and Marketers! What is Your Strategy for 2020?The Annual Bullhorn Trends Survey has evolved into “The Grid” - a really useful resource pack specifically aimed at the recruitment industry.Bullhorn have done a fantastic job bringing together some key information about global (and local!) recruitment within the UK and beyond!It will help you gain perspective on your year in recruitment to date, and give you ideas on how you need to work next year to be more effective.Could it be that your recruiters need to be more effective and have some seriously good recruitment training?Do you need your recruitment tech to actually deliver cash, rather than be a drain on your profit?How can marketing evolve from “the colouring in department” into “recession-proof” function delivering leads into recruitment firm that’s drowning in data?Shout Out to Bullhorn and 2020We have a passion for helping recruiters (and their marketers) be more successful, so when we come across content which “nails it” we have to give it a shout out.This Bullhorn Trends Grid goes way beyond many of the usual white papers you’ll see in our recruitment sector. It’s massively engaging and rich in thoughts, ideas and research.Take a couple of minutes (coffee / wine) and scroll through, research / digest and plan your 2020 recruiting, sales and marketing strategy.Watch the Video to See Our TakeawaysIt’s so important for your business to train your recruiters to really monetise your Bullhorn CRM, this short video hack will help you achieve what we call “BullhornFirst.”READ ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAININGOur recruitment community loves our Bullhorn, Inbound Sales, LinkedIn and Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
What Recruitment Leaders Need to STOP Doing!