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Recruiters suffer so many distractions in their jobs - and they have so little time to make that placement and sale. 56 interruptions a day / checking your emails 36 times an hour! How on earth are you supposed to sell anything?
You have more tech than ever, more data than ever, but less time! I have a passion for sharing time-saving and sales hacks to help recruiters save time, so that you can make more of those crucial phone calls and have more interviews.
As a recruiter, you will know the importance of using social media as part of your recruitment strategy, but do you know how to do this effectively? And how can you use social media systems like LinkedIn, X, etc… to recruit without spending too much time online and not on the phone? This blog will help you to generate more inbound leads through social media, spend less time on job boards, and more time managing your pipeline.
I am the founder of Barclay Jones, have worked in recruitment for nearly 20 years and coach recruitment businesses and their teams to generate better leads, opportunities, and sales. I have compiled my 5 top tips for utilising social media in recruitment. Read them below:
How Recruiters Can Generate More Leads from Social Media
1. Spend 5 minutes a day cleaning your LinkedIn notifications and checking for leads – this will ensure that LinkedIn only shows you genuine leads, and only shows your face to genuine leads. This is a great hack for improving speed.
2. Use LinkedIn SSI to understand where you need to improve your LinkedIn profile – You need to maximise your time, so need your profile and activity to really work, even whilst you’re sleeping.
3. This is one of my favourites. Use Awards in your niche sector to generate warm calls – Have a calendar of the awards in your sector and be ready to congratulate/mention the awards in your messages to prospects and clients.
4. Grow your connections with content (add a link to one of your blogs in your LinkedIn invites) or find content online which really nails any issues they may have in their jobs/sector. If you have nothing on your blog which does this, give your marketer the Paddington Bear stare.
5. Use Calendly to give your candidates and clients the opportunity to fill your diary with calls, then get on the phone!
Your time is really precious – you have candidates to source, clients to keep happy, jobs to place, and pipelines to protect. The recruiter tips above should really speed up your day and make you more effective. What tips do you have for using social media to recruit and sell?
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Wayne Barclay
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Automation RoI Webinar Series: Unlock Bullhorn Part 5 ~ Easy BD
Leaders and automators...Too many of your recruiters need a stronger BD strategy and process. When sales feels tough, it’s not always because the market is slow—it’s often because your data and processes aren’t working hard enough for you.Part 5 of our Unlock Bullhorn webinar series will share tips on how to turn Bullhorn Automation into a sales engine—and start winning more business. Our latest webinar will show you how to turn time-wasting tasks into seamless, automated workflows that free your recruiters to do what they do best—build relationships and win business.REGISTER NOW5️⃣Reasons Why Recruitment Automation is the Secret to Easy BDLook at the stats from Bullhorn / HubSpot / LinkedIn:📉 Recruiters spend up to 64% of their time on non-selling tasks. That’s the equivalent of Wednesday, Thursday, and Friday being almost totally unproductive. Automation takes away the repetitive admin so recruiters can spend more time on revenue-generating BD.🌱 Leads nurtured via CRM systems make 47% larger purchases. Nurturing is where automation shines. Automated reminders, email cadences, and follow-ups keep you front of mind without the manual effort—and deliver bigger, better deals.📞 80% of sales require 5+ follow-ups—but 44% of recruiters give up after just one. Imagine the lost opportunities. With automation, follow-ups happen without fail, ensuring resilience is baked into your BD strategy.🎯 CRM users are 3x more likely to hit their sales targets. In fact, companies using CRM effectively are 86% more likely to surpass their goals. Combine CRM with automation, and your recruiters don’t just manage BD—they master it.⚡ Re-engaged clients in your CRM convert 2x faster than cold leads. But only if you find them and follow them up. Automation helps you spot these opportunities, re-engage warm relationships, and accelerate conversions.🧠What You’ll Learn in the Webinar - Starting and Stopping!"Join us for Part 5 of our Unlock Bullhorn with Automation Webinar Series, where we’ll show you:👍 Three things to start doing to drive your BD success.⛔ Three things to stop doing which may be hurting your BD efforts.💡 Nail the Stuff AI Can't Replace Automation isn’t about replacing recruiters or making your recruitment business feel robotic — it’s about empowering them to focus on the conversations, and creating more time and space for relationships - the bit that AI can't replace (yet).👉 Register now for our Bullhorn Automation webinar and learn how to make BD easier, smarter, and more profitable.🗓️Wednesday 15 October 15:00 BSTREGISTER NOWPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 Engage with candidates on autopilot and nurture relationships effectively. Watch the recording📈 Sell easier and faster. Watch the recording💡 Place easier and faster. Watch the recording🎯Easy BD ~ 15 October 2025 Register NowAutomation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
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Lisa Jones
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How to Remove People from Your LinkedIn Company Page
Recruitment leaders and marketers!I bet you have people on your LinkedIn Company Page who do not actually work for you. Maybe they did, but left. Maybe they never did! Here's how you remove someone from your LinkedIn company page.Removing Randoms from Your Company LinkedIn PageAs a recruiter, you’ll know that the lovely staff number you see at the top of the Company page on LinkedIn may not a true reflection of who actually works there. You’ll go to that space and attempt to source from it. You use it to help you head hunt talent and find new clients. If you’re a recruitment leader you’ll use it to source talent for your own businesses.If you’re a recruitment marketer or recruitment leader you’ll get pretty fed up of the fact that you can’t control who appears on your company page.You can’t stop anyone from adding themselvesAnd you can’t nip into a leavers’ profile and redact your company. We all know that someone’s LinkedIn profile is theirs and not even LinkedIn have the right to edit it.There is hope! You can actually get these "random" people who don't work for you removed. It takes a little time and effort, but it’s worth it.I get that this depends upon the size of your business. If you employ thousands of people across the globe, keeping track of your company employees on LinkedIn is a big ask. I’d at least suggest you have a more robust starters and leavers process – and ensure that someone (anyone!) has responsibility for this task. I often go into businesses (either staffing companies or business with in-house recruitment teams) who have no idea who this job would sit with, and the page is out of control.If you come across someone who doesn’t work in your business, you can begin the “removal of randoms” process by clicking this "Removing People from a LinkedIn Page" link.Have a Process for your LinkedIn Company PageThere’s nothing stopping you from having a monthly process for checking your company page and looking for those randoms. Be sure to spend a little time on this. Random staff can make your business look random. They can make your business look bloated with fakers, have sector specialisms which are not appropriate, and overall have a negative impact on your ability to be taken seriously and trade.Plus, via our Recruitment HIIT training platform, we deliver LinkedIn for Recruiter training for time-starved recruiters, who think they have a handle on LinkedIn, but want to improve their profile, increase their relevant application response and place more jobs. Recruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other recruitment and RecTec tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people, so you have even less need for LinkedIn!TRY HIIT FREE HEREBOOK YOUR FREE CONSULTATION
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