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Recruitment Leaders and Marketers may have heard me talking about the "Colouring-In-Department" before... You'll perhaps have heard me speak / read my blogs about marketing ROI needing to be more sanity than vanity. Here's a webinar to nail recruitment marketing ROI!
Clicks, content, copy, and colour are not goals - they're tactics to generate the 4Cs - candidates, clients, colleagues and cash!
Marketing ROI for Recruitment - the NFI Way
Meet Luis Rolim, Group Marketing Director at Phaidon International at our next APSCo Marketing Forum chaired by myself and the lovely Niomi Cowling of Hamlyn Williams.
Luis manages six recruitment brands across three continents, and leads a team of 10 recruitment marketers.
On Monday 30 Nov, 14:00, he shared online how Phaidon’s marketing operation has been transformed into an NFI generating strategic partner to the business.
What is NFI to Sales, Marketing and Recruitment?
This is an interactive online session for those responsible for marketing, whether you be a fully fledged recruitment marketer, or a leader / manager who needs to tackle specific sales-led marketing projects. You'll be looking for inspiration and ideas to help define your business’ growth plans and deliver trackable NFI through lead generation. Now's the time!
Watch the full APSCo Recruitment Marketing Forum Webinar Here
And Watch My Pep Talk for Recruitment Leaders and Marketers
We mentor recruitment marketers, and coach their leaders and sales teams to be more connected and smart. We connect your sales and marketing to deliver the 4Cs - Join our Recruitment Marketing Academy.
READ ABOUT OUR MARKETING TRAINING
BOOK A CALL TO DISCUSS MARKETING TRAINING
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Wayne Barclay
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How to Get Your Recruitment Data Clean and Automated
Our next Bullhorn Automation webinar is Friday 26 Jan 12:00-12:30 GMT, and"data health" is the theme.Automation is helping recruiters improve productivity, sales, and sourcing, whilst reducing reliance and cost of 3rd party systems like LinkedIn and Job boards. Yippee! But often, the health of your data can seem like a big hill to climb before you can begin benefitting from automation… You bet we have some ideas to help you clean up your recruitment data so that you can increase speed and pipeline with automation.How to Cleanse Your Data so You Can Automate In our next automation webinar we’ll talk about tools and techniques you can use to get your data ship-shape, clean, and healthy, so that automation can do some serious heavy lifting for you. This is a great webinar whether you are curious about automation, are just starting out with automation, or have automation already but want 2024 to be a success!We don't want any of you lovely recruiters not automating as you feel your data is the barrier. Data is your gold, your oil - it's a precious resource. It lasts longer than your employees (sorry) but it also gets in the way of a sustainable recruitment business. Stats to Focus You on Cleaning Your Recruitment DataManage your candidate and client data well and you make money from it. Manage your recruitment data poorly and the tech giants make money from you! (Linkedin / Job Boards.) Data degrades at 2% / month (a huge 25% a year). Dirty data can reduce revenue by 12%. Effective use of CRM can boost sales by 29% and productivity 34%. Let's get your data clean, and automated!Can't make the date? Register anyway and we'll send you the recording.REGISTER HEREAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
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Wayne Barclay
Blog
How Can You Improve Recruiter Productivity with Automation?
We recently ran a Bullhorn Automation webinar and "automating productivity" was the topic.There's always room for improvement in recruitment, whether it be speedier sourcing, stronger BD, quicker time to hire, or stronger relationships driving stronger accounts.However, with too much tech and data, and not enough automation, recruitment is often an "everything, everywhere, all at once" sector. And being more productive just means working longer hours, or buying more tech that you haven't got the time to get ROI from.Automation Is a Time MachineAutomation isn't new - we've had it since the dawn of time. But in recruitment, it's a recent game-changer!Smart! Automation can create a super-smart recruitment process. Warm! Automation can keep your candidates and clients happy (and warm).Sustainable! Automation can make you and your team and time more sustainable.Along with our Bullhorn Productivity Tips for Recruiters webinar, we ran this webinar which was devoted to automation and how it can be used to help recruiters and their leaders improve productivity. I chatted about at least 5 automations you can build straight away which will drive speed, pipeline, and happiness.Watch my latest Bullhorn Automation webinar where I explored how to use Bullhorn Automation to:Treat your Bullhorn database like a community (not a data dump).Reduce reliance on expensive 3rd party systems like LinkedIn Recruiter and Job Boards.Help your recruiters become more organised and effective.Shortlist candidates at speed - nice!Watch Our Automated Productivity WebinarAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1stculture, and Recruitment Training...CONTACT US
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