Recruitment Leaders and Marketers may have heard me talking about the "Colouring-In-Department" before... You'll perhaps have heard me speak / read my blogs about marketing ROI needing to be more sanity than vanity. Here's a webinar to nail recruitment marketing ROI!
Clicks, content, copy, and colour are not goals - they're tactics to generate the 4Cs - candidates, clients, colleagues and cash!
Marketing ROI for Recruitment - the NFI Way
Meet Luis Rolim, Group Marketing Director at Phaidon International at our next APSCo Marketing Forum chaired by myself and the lovely Niomi Cowling of Hamlyn Williams.
Luis manages six recruitment brands across three continents, and leads a team of 10 recruitment marketers.
On Monday 30 Nov, 14:00, he shared online how Phaidon’s marketing operation has been transformed into an NFI generating strategic partner to the business.
What is NFI to Sales, Marketing and Recruitment?
This is an interactive online session for those responsible for marketing, whether you be a fully fledged recruitment marketer, or a leader / manager who needs to tackle specific sales-led marketing projects. You'll be looking for inspiration and ideas to help define your business’ growth plans and deliver trackable NFI through lead generation. Now's the time!
Watch the full APSCo Recruitment Marketing Forum Webinar Here
And Watch My Pep Talk for Recruitment Leaders and Marketers
We mentor recruitment marketers, and coach their leaders and sales teams to be more connected and smart. We connect your sales and marketing to deliver the 4Cs - Join our Recruitment Marketing Academy.
READ ABOUT OUR MARKETING TRAINING
BOOK A CALL TO DISCUSS MARKETING TRAINING
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How Can Recruiters Improve Performance? Get on the Phone!
Recruiters can always improve their performance, whether it be marginal gains or drastically improving failing pipelines. Right now is the time to dig deep and ask:Where can I improve my recruiter performance? AndWhat part of my recruitment workflow can I improve?Take a speedy 30mins and listen / watch my latest Recruitment Leaders’ Podcast. Take a few notes and grab a few takeaways for your recruitment business and your recruitment desk.Recruitment Research: Phone Calls Are a DownerI spent time with Josh Symons from Hinterview. Hinterview has completed some interesting recruitment research to help recruitment leaders and their recruiters focus on where and when they need to get mean and lean in their recruitment workflow!We chatted about how and where recruiters can improve their recruiter performance.Recruiters, Get On the Phone!Josh and I have both been in recruitment for a while and the tried and tested recruitment mantra “get on the phone” has never been more relevant…BUTOnly 10% of calls get answeredCall volume is up 200% - your candidates and clients are saturated with callsBut only 5% of voicemails get listened to.So “get on the phone and hope” isn’t the way to go.But what is? What do recruiters need to do to improve their recruiter performance? And how can we keep phone calls front and centre?How Can the Phone Still Be “The Way” to Recruit and Sell? Josh and I talked about:With all of the recruitment technology available, how can you keep the recruitment process human?Where in the recruitment life cycle can recruiters improve their performance?How can video improve recruiter performance?Phone calls work IF you want and mean them to – but how?How can a recruiter generate heat?What’s Daley Thompson’s decathlon got to do with recruitment?Why does recruitment technology often not work in recruitment (hint – it’s got the word “training” in the answer)What are 85% of male recruiters also doing when they are most engaged with their mobile phones?Recruitment leaders and recruiters – you want your phone calls to work! Listening / watching this recruitment podcast episode will help you use your mobile to improve your phone calls, candidates and clients, and sales.Get at least one takeaway to help you improve recruiter performance and nail those phone calls.Make Your Phone Calls Work! Listen and WatchLISTEN TO THE RECRUITMENT PODCAST EPISODEThanks, Josh, for being such a great sport. You have such passion and purpose, and have so many valuable ideas around best practice and recruiter productivity and performance.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leaders’ Podcast Series on SoundCloud or find us on iTunes and subscribe to our YouTube channel to watch our vodcast series too!… Talking of Recruiter Performance, Phone Calls, Productivity…Improving recruiter performance and recruitment tech ROI comes from recruiter training. Our recruitment training platform, Recruitment HIIT is focussed on those 2 things.Recruitment HIIT helps onboard new recruiters, and refresh experienced recruiters so they can improve their performance.It contains a wealth of recruitment best practice tips, as well as “how to” for recruitment technology such as Bullhorn, SourceBreaker, Hinterview, Daxtra, Broadbean, idibu, and LinkedIn.TRY RECRUITMENT HIIT FOR FREE
3 Ways to be a Jedi Recruiter
Recruiters! Did you know it takes over 25 hours to watch all of the Star Wars movies? I personally think that's a great use of time, of course, once you've attracted, engaged, converted, and placed the best candidates in the galaxy! Every day is a Kessel Run for the recruiters we work with! Being a Jedi is crucial!To celebrate the annual upcoming Star Wars Day I spoke with a fellow Star Wars geek (and recruitment trainer), Phil, Head of Talent at First Point Group, about what he feels are the top 3 skills that Jedi and Recruiters share.Defence – Recruiters Need to DefendThe ability to objection handle, be prepared, prevent drop outs, and to expect the unexpected – that’s part of recruitment. It’s about reading the Jedi path in front of you and being ready to defend. It’s about defending your candidates, whether they be scruffy-looking nerf herders or teachers. It's about managing and preventing counteroffers. 57% of candidates accept counteroffers that are made to them. This shows the odds are not in your favour, so you need to be prepared.Luckily, our Recruiter Circuits workout on Recruitment HIIT has a course dedicated to helping you manage the offer stage of your recruitment process with your candidates so you can prevent counteroffers and secure your pipeline.Knowledge – Be a Knowledgeable RecruiterKnow your market! Whether it be Ewoks, or IT Developers, Millennium Falcon flight skills, or how to down a Dreadnaught, you need to be knowledgeable. What’s old, new, emerging in your sector…? Knowing the market, client, job, candidate, (and who your sister is) is key. Without this knowledge who knows who you’ll end up kissing!Continuous training is key to enhancing your recruiter skills and can increase sales by 50%. From reducing admin to improving sourcing, BD and beyond, Recruitment HIIT has speedy recruiter training videos to help you continuously improve your recruiter skills and fees.Training – Recruitment Training in The ForceLike Jedi, recruiters continuously training is a must. As Yoda says - “There is no try, only do!” Just like the Rebel Alliance fights against the evil Empire, as recruiters, we are in a battle - a battle for top candidates and clients! You need to be continuously upskilling to stay ahead in the competitive recruitment market - your commission depends on it. Just like The Force is a weapon for success, the best recruiters use their key rec tech, their CRM first for sourcing, engaging, nurturing, and placing candidates.As much as Jedi have the gene (midi-chlorian) they need to constantly train to battle dark forces, whether they be dirty data, drop outs, back door placements, or challenging clients (siths?). Our Bullhorn and Adapt training on Recruitment HIIT will ensure you use your CRM first to save time, improve your candidates and client relationships and placements.Become a Jedi RecruiterJedi, like recruiters, need to follow “the way”, whilst changing lives. They need to know when to lead, when to fight, and when to kiss! Never let it be said that recruitment is just a job – it’s a Way! Someone (Mando) once said… “This is the way!” How can you follow the "the way" as a recruiter? Our recruiter training courses on Recruitment HIIT will help you follow the recruitment 'way'. Our Recruiter Circuits course, especially, has "the way" with 5-minute training videos to ensure qualify your jobs, source, advertise, screen and nail your CV to Interview ratios.Thanks Phil– The Force is strong in you!Speaking of Recruiters Improving Through TrainingOur recruiter training courses on Recruitment HIIT helps recruiters and resourcers source, convert quicker, and develop healthy pipelines. Bullhorn CRM training, job qualification, screening, candidate sourcing, job advertising and management, and reducing counteroffers, are just some of the 5-minute topics recruiters love.We're saving recruiters and resourcers at least 1 hour per day (6 working weeks a year) - more billing time, more fees!TRY RECRUITMENT HIIT FOR FREE
Your Recruitment Training Playbook