We Help Recruitment Marketers Generate Candidates, Clients and Consultants
- Recruitment Leaders want to improve growth and profit
- Recruitment Marketers want to improve brand, and attract, engage and convert candidates, clients and recruiters
- Recruiters want to improve their talent pools, speed and effectiveness
They all want the marketing function to generate the 3Cs – candidates, clients and consultants, not just clicks – ROI is key.
We work with recruitment leaders and marketers and start with a discovery of your business goals, marketing strategies and tactics. Chose 1 of our 3 levels of marketing discovery.
Join our Recruitment Marketing Academy to ensure a commercially-focused marketing strategy. We mentor and coach all levels of recruitment marketer to deliver leads, brand, clients, candidates and recruiters. Want to know more?
Recruitment Marketers Rate Us
After working with Barclay Jones I have more confidence in what I am doing. I can rely on Lisa – she has challenged my team and I to develop award-winning strategies – we won the Recruiter Award for best marketing team.
Barclay Jones are practical whilst being strategic. Up front, direct, honest – they challenged our assumptions and made us think about our growth and strategy.
We used to “box tick”. We are now using digital tools much more strategically and are light years on from where we were before.
Recruitment Marketing Advice
We deliver Recruitment Marketing Workshops to benchmark your current approach and offer ideas to improve your strategy.
We review your website, blog, content, internal recruitment strategy, lead generation, job adverts, candidate marketing, email marketing, marketing procedures and policies, recruiter success, competitors and social media.
We then present to you our findings and proposed strategy for success. This is often followed by marketing coaching and mentoring.
We love working with marketers – whether they be global heads of marketing looking for strategic guidance, or marketing executives wanting to generate leads and candidates. They all have something in common – they want to stay current, impress their recruiters and generate ROI. They want to be more than a “colouring-in-department”.
Through our Recruitment Marketing Academy, our mentoring and coaching program ensures that marketing strategies are commercially focused and deliver confidence and ROI – it even helps our clients win awards for their marketing departments! We cover all areas from email marketing, social media best practice, content marketing strategies to attract, engage, convert and place.
Recruitment Events and Hacks
We’re flattered to be asked to speak at the leading recruitment events. We run webinars with key recruitment industry suppliers too.
We are a team of recruiting advocates and tech / marketing geeks and create content to help you be more successful recruitment leaders, marketers, recruiters and IT professionals.
GDPR, recruitment marketing, LinkedIn ROI, “CRMFirst”, content strategy, lead generation, websites, candidate/client attraction – we have a webinar, event, hack or download for you.
Recruiters are Marketers too!
(Or are they?)
For your marketing strategy to be a success, your recruiters need to have sales and marketing-related knowledge and KPIs.
Find out more about our Internal Recruitment Attraction Workshops, LinkedIn.com Training, Innovative Job Adverts, Bullhorn and Bond Adapt Training, and Content Strategy Workshops.
Recruiters Rate Us
We are leaders in recruiter success training, recruitment technology strategy, and digital marketing strategy for the recruitment industry.
"My business is going through a period of growth and staff attraction (and retention) is a challenge. My marketer and talent attraction manager needed to evolve and develop our existing talent attraction strategy."Paul Jackman, Thorn Baker
"Our goal was to make sure that we were getting the most out of social media and to become more strategic with digital recruitment marketing. We also wanted to get our consultants engaged with social media and content creation."Emma Tait-Barber, Finlay James
"We have worked with Barclay Jones for over 5 years. They were the natural choice for us. What we like most about Barclay Jones is that they’re consultative and inspiring. They always come up with new ideas and solutions. We trust them."Steph Hill, Search
"Their knowledge of the recruitment industry coupled with their technology expertise enables them to provide a very useful insight into how we can establish a solid foundation onto which future growth will happen."Brian Stahelin, Stafflex
"Our goal in approaching Barclay Jones was ultimately to gain more business. We decided to work with Barclay Jones, over others, due to the strong focus their training had upon the sector relevant to our work, recruitment."John PIttman, Lawson Clark
"After working with Barclay Jones I have more confidence in what I am doing. I can rely on Lisa. She has challenged my team and I to develop award-winning strategies. We won the Recruiter Award for Best Marketing Team."Andrew Yarwood, Fircroft
"Barclay Jones helped us implement a Bond Adapt CRM system to 150 users and develop a social media strategy. They have contributed a huge amount to our strategic and operational process and have helped grow the business for the future."Ian Anderson, Stafforce
"Barclay Jones worked with us to develop an holistic. We are now embracing the challenge rather ignoring it. We understand that the market is changing every day and we are now better equipped to run with these changes."Liz Watt, BLT
"The recruitment sector is constantly evolving – Barclay Jones is at the forefront of the changes. They live and breathe it and their passion for what they do is clearly evident. Work with them if you want to improve your competitive advantage."Doug Baird, Interim Partners
"Barclay Jones is on our wavelength and get what we are trying to achieve and more! Being a recruitment specialist gives them a real advantage. Call them well in advance of your projects - they get booked far in advance!"Pat Keogh, Pro-Recruitment
"Barclay Jones offered deep expertise in candidate recruitment and business development. They delivered advanced training to help our recruiters be experts in leveraging social media to advance our business. The value they offer is outstanding."Steve Zales, Hudson
"Candidate attraction, speedy processes and data are really important to us and we wanted Barclay Jones to help us ensure that our systems and processes were connected. Barclay Jones has set us on the path to thinking more strategically"Kate Allen, Allen Associates
"Barclay Jones helped us with Bullhorn, digital marketing and LinkedIn ROI. They are practical whilst being strategic. They are up front, direct, honest. They challenged our assumptions and made us think about our growth and strategy. "Matt Reaney, Big Cloud
"My goal was to understand what good looked like from a recruiter point of view. We have bridged the gap between sales and marketing. We are delivering on time, taking ownership, and have respect from the sales floor. "Daniel Dawkins, Aspire People
"There are not many recruitment owners who have real marketing experience – so Barclay Jones is the missing link between recruitment and marketing. I now know which strategy will help me become a market leader."Ella Snowball, Recruit4
"The goal was to elevate our brand, to free up my precious time whilst educating someone I knew would have intellect, ambition to take our digital presence to the next level. In order to effectively future proof our business and move with the times."Jim Kinread, TEEM
"Roles are being filled quicker and more efficiently. The changes to our systems and processes have been planned so everything links seamlessly, meaning more time for recruiters to concentrate on doing what they do best – recruit!"Sam Broe, Broadstone Resourcing
"Barclay Jones has helped us with our social media and social recruitment strategy. As a direct result of the knowledge they shared with us we have been able to engage with more organisations, found more candidates and raised our profile."Nick Middleton, Head Resourcing