As a recruiter you need "social proof" - people in your network who think that you're ace and are prepared to recommend that others work with you. You need candidates telling other candidates, and clients telling other clients:
that recruiter is really trustworthy
that recruiter was really helpful and made sure I was kept in the loop at every stage of the interview process
that recruiter sent me some great candidates - candidates that I could not have found myself
Getting a recommendation! Easy peasy - getting the right ones that will elevate your LinkedIn profile to the top of searches, get your profile looked at by more of your ideal clients and candidates - that's what this blog is about.
Recruiter! Get Recommended!
You may think you have LinkedIn ‘nailed’ – lots of connections, the odd status update and countless job updates, and lots of time each day trawling for new candidates… sound familiar?
Well, it’s definitely a start but what would REALLY thrust you into the LinkedIn limelight in front of current and prospective connections (candidates and clients)?
Well how about a nice big, fat, juicy recommendation?!
LinkedIn Recommendations v Skills Endorsements
For those that don’t know, a recommendation is not one of those one-click-skills-endorsements. A LinkedIn Recommendation is found in your LinkedIn profile (below your current and previous roles) and is usually written by someone that has had a great experience of working with you – NOT a random work colleague! As nice as it sounds, the image of you sat on a colleague’s lap whilst stroking each other’s hair is all I see when you recommend each other…
A recommendation is social proof of you. It is proof that you are a good recruiter and that you deliver on everything that you promise.
Clients are commonly seen as the types of recommendations a recruiter should ask for but let’s not forget about the candidate – you did do a great thing for them too!
Think about the times you have booked a hotel. I bet you almost always go straight to Trip Advisor to see what other people’s experiences are of the hotel. Do you take their opinions into account? A LinkedIn recommendation will have the same affect.
Riddle Me This…
Two recruiters, Bill and Ben, pitch for a client’s business. They have the same experience and can demonstrate industry knowledge. Bill has several client and candidate recommendations. Ben has none. Who will win the business? The stats prove that Bill wins every time.
Recruiters Deserve Recommendations!
I speak with many recruiters who almost feel ashamed to ask for a recommendation! Seriously?!
Recruiters help clients solve a resourcing problem that helps them get their business (and possibly their social life) back on track.
Recruiters help candidates better their prospects, money and social situation. The placement part of placing a candidate with a client is the small part of the bigger picture so why shouldn’t you ask for a recommendation??
Grow a Pair and Ask, Recruiters!
You will find that most clients and candidates will say they will recommend you but then never find the time to actually do it. No problem – you write it!
I am of course not recommending that you blow your own trumpet – the client and candidate need to tell you / remind themselves of how awesome you really are! Ask them for their help (they’ll say yes!) and then ask them these 3 simple questions over the phone when they are in their happy place (normally when they have both accepted each other and have big smiley faces):
Why did you work with me?
How did I help you?
Would you be happy to work with me again?
Draft a very brief 2-3 line paragraph and email it back to the candidate/client via the ‘Ask to be Recommended’ button on their LinkedIn profile.
When they receive the LinkedIn message it will be clear that all they have to do is copy the text, hit ‘Recommend’ button, paste the text and hit ‘Send’. Simples!
Recommendations = MASSIVE Technology Explosion!
As soon as your contact adds the recommendation it is visible in their timeline, waking up the contact database of your contact (and these people are likely to be just like them…)
The recommendation also appears in your timeline (if you remember to accept it when you receive the LinkedIn message). Boom! Your contacts are woken up too! Your profile views will increase
You will have excuses to get back in touch with people, grab a phone call / coffee / job / CV
Your face will be forever on the person who has recommended you LinkedIn profile (and their face on yours!)
So recruiters. Don’t be afraid to ask for a recommendation you deserve it! Promise yourself to ask for a recommendation from the candidate and client on your next placement – just do it! And then rinse and repeat.
My final tip? Timing is key – ask for it straight away!
Our recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Bullhorn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
How to Stop 2/3 of Your Recruiters from Quitting
Recruitment leaders and recruitment trainers! You want and need your recruiters to be more successful. You need them to bill more. You need them to use your data and your systems and deliver “your way”.Plus, we bet you’d love to save £100,000 a year by training your staff effectively!We joined forces with APSCo to show you how in our latest webinar...Is Your Recruitment Training Working?The stats around recruiter attrition (25%+), reasons for people quitting their jobs (2/3 due to lack of training) and how much it costs to replace a recruiter (£10k per person) are not great reading – and ironically have the answer within themselves.We ran this webinar for recruiters looking to improve their staff retention and staff development strategy.You want to:Train staff to prevent them from quitting.Get them to use the systems you’re blowing your profit on.Understand why recruiters stay in a business, and why they leaveRecognise how your recruiters learnDiscover what recruitment businesses can do to ensure that the training they’ve paid for sticks.Find out the benefits of online learning.I discussed why simply buying recruitment training courses will not make the difference you need to ensure your staff are happy and effective. And I covered how you can be in control of what your recruiters learn and how they can deliver “your way”.And if, as a recruitment leader, you are looking to hire more recruiters, as well as retain those you already have, this webinar touched on some great ideas to help you with your own recruitment strategy.Watch the Webinar!HIIT Us, Recruiters!Our high intensity interval training (recruitment HIIT) helps recruiters source, convert quicker and develop healthy pipelines. recruitment HIIT is an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Try recruitment HIIT or for free, or arrange a call with me - press one of the magic buttons below.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Adapt Training Tips for Busy Recruiters
Recruiters! Your day is so full, you often can’t see the wood for the trees (or the candidates for the applications). You have Adapt and you need it to give you time and make you money! Recruitment Leaders! You need your recruiters to convert more candidates and clients, and have a healthy pipeline. Adapt needs to deliver ROI.Recruitment Trainers! You are tasked with being Adapt Training experts and need to be sure you have all of the hacks and tips to improve a recruiter’s day.We have a monthly newsletter full of Adapt Tips to help all 3 of you generate real ROI from Adapt.(Bullhorn may have bought Adapt, but you still need to get value from your Adapt CRM.)Recruiter Interrupted!In recruitment, time is money… but you really lack proper time to really manage your candidates and clients.On average:You check your emails 36 times an hour!You are interrupted 56 times a dayYou attend 62 meetings a monthLet alone random candidates applying for jobs they can’t do, and clients drilling down your fees and working with all of your competitors!You need to get physical and HIIT something! (We use HIIT – high intensity interval training to help Recruiters with what we call “AdaptFirst”.)Every month, we publish the HIIT the recruiters we train love the most, and you can receive them via email.Never miss an Adapt Hack again – sign up to receive your Adapt Training newsletter today.SUBSCRIBE TO THE NEWSLETTERAnd if, recruiters, you want to blitz your business development even further, why not check out the latest in our Adapt Smackdown series?Read more about how train recruiters source and convert quicker and develop healthy pipelines with our Recruitment Training.HIIT Me, Recruiters!And we’re about to launch Recruitment HIIT – an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Arrange a call with me here.READ ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
What Recruitment Leaders Need to STOP Doing!