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As a recruiter you need "social proof" - people in your network who think that you're ace and are prepared to recommend that others work with you. You need candidates telling other candidates, and clients telling other clients:
that recruiter is really trustworthy
that recruiter was really helpful and made sure I was kept in the loop at every stage of the interview process
that recruiter sent me some great candidates - candidates that I could not have found myself
Gold dust!
Getting a recommendation? Easy peasy!
Getting the right ones that will elevate your LinkedIn profile to the top of searches, get your profile looked at by more of your ideal clients and candidates, getting it seen by Google - that's what this blog is about.
Recruiter! Be 1 of the 90%
9 out of 10 purchases happen because of peer recommendations. You may think you have LinkedIn ‘nailed’ – lots of connections, the odd status update and countless job updates, and lots of time each day trawling for new candidates… sound familiar? You may even think you have some great testimonials on your website...
Well, it’s definitely a start but what would REALLY thrust you into the LinkedIn / Google limelight in front of current and prospective connections (candidates and clients)?
Well how about a nice big, fat, juicy recommendation, full of persona-led keywords and content which demonstrates your niche and how you take away the pain?
LinkedIn Recommendations, Skills Endorsements, Case Studies and Testimonials
For those that don’t know, a LinkedIn Recommendation is not one of those one-click-skills-endorsements. A LinkedIn Recommendation is found in your LinkedIn profile (below your current and previous roles) and is usually written by someone that has had a great experience of working with you – NOT a random work colleague! As nice as it sounds, the image of you sat on a colleague’s lap whilst stroking each other’s hair is all I see when you recommend each other…
A recommendation is social proof of you. It is proof that you are a good recruiter and that you deliver solutions to candidate and client pain.
Plus, back that up with a decent keyword stuffed case study - AGAIN what the pain is and what you did to take the pain away...
Grow a Pair and Ask, Recruiters!
You will find that most clients and candidates will say they will recommend you but then never find the time to actually do it. No problem – you write it!
I am of course not recommending that you blow your own trumpet – the client and candidate need to tell you / remind themselves of how awesome you really are! Ask them for their help (they’ll say yes!) and then ask them these 3 simple questions over the phone when they are in their happy place (normally when they have both accepted each other and have big smiley faces):
Why did you work with me?
How did I help you?
Would you be happy to work with me again?
Draft a very brief 2-3 line paragraph and email it back to the candidate/client via the ‘Ask to be Recommended’ button on their LinkedIn profile.
When they receive the LinkedIn message it will be clear that all they have to do is copy the text, hit ‘Recommend’ button, paste the text and hit ‘Send’. Simples!
Recommendations = MASSIVE Technology Explosion!
As soon as your contact adds the recommendation it is visible in their timeline, waking up the contact database of your contact (and these people are likely to be just like them…)
The recommendation also appears in your timeline (if you remember to accept it when you receive the LinkedIn message). Boom! Your contacts are woken up too! Your profile views will increase
You will have excuses to get back in touch with people, grab a phone call / coffee / job / CV
Your face will be forever on the person who has recommended you LinkedIn profile (and their face on yours!)
So recruiters. Don’t be afraid to ask for a recommendation you deserve it! Promise yourself to ask for a recommendation from the candidate and client on your next placement – just do it! And then rinse and repeat.
My final tip? Timing is key – ask for it straight away!
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
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Lisa Jones
Blog
How to Use Recruitment Awards in 2022 to Drive Your Sales Pipeline
We’re passionate about recruitment awards! Whether you’re entering, winning, attending or spying, there’s ROI to be had for recruiters, beyond simply having a recruitment award trophy.There are 2 things I want to talk about today:The Recruitment Awards happening in 2022A top tip on how to run your recruitment sales strategy with awards, without even submitting an awards entry!We Are Award Winners!We are proud to be triple award winners, including the APSCo award for Affiliate Member of the Year. Luckily, we followed our own advice when submitting our entries. As a frequent judge and recruitment marketing mentor, I help recruitment marketers to craft their awards entries and to focus on which awards are really going to add value.(Recruitment Award Winning Hack: often the best awards are the ones which are NOT recruitment specific – i.e. the ones for your sector… which are not always recruitment – IT / Games / Medical, etc.)1. Your List of Recruitment Awards for 2022Check out our 2022 list recruitment awards list below! (Have we missed any recruitment awards for the remainder of 2022? Contact Us to get them added.)This year recruiters need to do more with less. The goal is never to win an award. The goal is to generate more speed and pipeline. To give you support, we’ve created our Recruitment Awards Toolkit for recruitment leaders, recruiters and marketers to improve their awards submissions, and see ROI from the events (whether they enter, win, or simply attend!).Onrec AwardsMarch 2022 - The prestigious Onrec Awards 2022 Ceremony now in its 16th year has cemented itself in the calendar as the industry's must attend event. Not only is it an evening to celebrate the very best in Online Recruitment but it is also a chance to network with the very best suppliers and HR in recruitment.Recruiter AwardsSeptember 2022 - The iconic Recruiter Awards is the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted on the night.APSCo Awards for ExcellenceSeptember 2022 - The APSCo Awards for Excellence are a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members.TIARA Recruitment AwardsOctober 2022 - The TIARA Recruitment Awards recognises excellence in the UK’s best performing recruitment companies with revenues above £5m.The Recruitment Marketing AwardsOctober 2022 - The Recruitment Marketing Awards 2022 feature 26 categories plus the “Grand Prix” overall winner. They recognise how outstanding creativity, combined with the right medium, results in successful recruitment campaigns.The Global Recruiter UK Industry AwardsNovember 2022 - The Global Recruiter Industry Awards celebrates the best of the best in recruitment. The Awards are totally free to enter, which means that the smallest and newest players in the industry have the chance to be recognised alongside established organisations.NORAsNovember 2022 - Established in 2001, the National Online Recruitment Awards have been created to acknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience. As a previous judge and recruitment marketing whizz, my expertise in recruitment websites delivering ROI could help you nail this one!2. Recruitment Awards Driving Your Sales Strategy (Without Even Entering)Let's face it, now more than ever, your inbound sales strategies are absolutely crucial in a post-pandemic world where the war for talent is raging, counteroffers are rife, and clients need recruiters that they can trust, who understand their niche.My top tip to add turbo to your sales strategy? Speedily research which awards are prevalent in your niche sectors, and track the shortlists and winners and use this data to target your client base. By definition, clients that are entering awards, tend to be high growth, ambitious, and likely have money and time to spend on recruitment too!. Surely?We know how important it is to see ROI from entering awards. It’s great to win and be recognised, but what about not entering at all, and simply using the awards process to drive your sales process? Use this great awards list website (and Google) to help you unearth a list of awards in your sectors. Plot the dates into your diaries and pick up the phone! DOWNLOAD YOUR RECRUITMENT AWARDS TOOLKITHIIT Us, Recruiters!Speaking of growth and wins, our recruitment training platform, Recruitment HIIT, was built to solve recruiter's pain points and provide solutions to help recruiters and recruitment leaders save time, develop speedy processes and generate more of the 4Cs - candidates, clients, colleagues and cash!Try Recruitment HIIT. We understand the importance of having a sales-led marketing strategy, automating your recruitment workflows and using your recruitment systems to get the best out of your teams. We work with recruiters to help them achieve their business goals and generate ROI from their key systems through Bullhorn and Herefish training, and other key recruitment systems like SourceBreaker, Cloudcall, Paiger, which you can find on Recruitment HIIT too.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Rebecca Anderson
Blog
How to Build a Winning Candidate Attraction and Client Partnership Strategy
If retaining current clients is 6 to 7 times less costly than acquiring new ones, as a recruiter or resourcer, you need to focus on effective account management and BD driving your sales. In today’s candidate-short market, it’s becoming increasingly difficult to stand out from the crowd, especially considering 73% of recruiters are suffering from a candidate shortage.Lisa spoke at Hinterview’s online event, Building Winning Client Partnerships to Secure Quality Candidates.Building Winning Client Partnerships to Secure Quality CandidatesYou need a simple yet effective recruitment process to attract, engage, retain and convert your candidates. How can you create a winning candidate strategy to drive a super effective recruitment process through nailing account management and comms with your clients?Lisa joined Hinterview alongside a panel of recruitment leaders and experts to discuss: Working with your client to embed effective marketing strategies that deliver serious ROI.WIIFM – the benefits of having a recruitment workflow driven by close client partnerships – more candidates, a stronger pipeline.How to work with your clients to streamline recruitment processes and secure quality candidates.Watch Lisa's 1-Minute Pep Talk to Recruiters, With HinterviewWATCH HINTERVIEW'S CLIENT PARTNERSHIPS WEBINAR HEREBuilding a Winning Candidate Attraction StrategyOn average, recruiters take 13 hours a week sourcing candidates. That's way too much time – and leaves no time for screening, interviewing and, placing! Plus, the best candidates are off the market within 10 days! In a previous webinar, Lisa joined Hinterview’s panel to discuss how you can create a simple yet effective recruitment strategy to attract your ideal candidates, so you can screen, interview and place them. (And perhaps, re-place them!)WATCH HINTERVIEW'S CANDIDATE ATTRACTION WEBINAR HERETurbo Boost Your Recruitment ProcessWe have a new Hinterview HIIT on our recruitment training platform, Recruitment HIIT, to help you add serious turbo to your recruitment processes. Hintro and Hinterview and game-changing tools that can give you the push you need to use video to drive engagement and generate significant ROI. Our Hinterview and Hintro HIIT will help you attract, engage, convert, and retain your ideal candidates and clients, and it's great for colleagues too! Watch the webinar then head over to Recruitment HIIT and discover top tips to boost your recruitment workflow.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs- candidates, clients, colleagues. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year) - more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.WATCH THE HINTERVIEW WEBINAR HERETRY RECRUITMENT HIIT 7 DAYS FOR FREEBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Your Recruitment Training Playbook
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Rebecca Anderson
Webinar
How to Build a Winning Candidate Attraction and Client Partnership Strategy
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Rebecca Anderson
Webinar
Recruitment Automation: Less Content, more Recruitment and Sales
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Rose Megson
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6 Top Tips to Drive Speedy BD and Recruitment Sales - SMACKDOWN! Lisa does 3 Rounds with Darren
