Recruitment Marketers need ROI from Marketing - whether it is more candidates, clients, colleagues, or cash... With that in mind, we presented the Marketing in Recruitment event with Members Only. It was for recruitment marketers who need to understand and prove ROI.
Recruitment Marketers Need to Measure the Success of Their Marketing
Generating tangible ROI remains the holy grail for all recruitment marketers, but it can be a difficult goal to achieve. Simon at Members Only asked me to compere the event, so I used it as an opportunity to "pep talk" the marketers and their leaders.
I talked about:
The compelling reasons for sales and marketing to work together… 38% higher sales and 36% higher retention.
How 98% of Marketers have experienced conflict with Sales at some point in their career and 73% of recruitment marketers are frustrated that their leaders just don't "get" them.
What I think needs to happen for sales and marketing to be more connected and thus effective.
If 60-70% of the content a marketer generates is never used, and 80% of leads are never followed up... what needs to happen?
If 2/3 of the marketers who left their jobs last year said "not enough training", how on earth does the recruitment industry expect their marketers to generate any ROI?
Read the slide deck from the event - food for thought?
I train and mentor recruitment marketers to generate the 4Cs: candidates, clients, colleagues and cash.
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
MS Teams Tips for Busy Recruiters
Whether you have MS Teams as your video / chat platform, or you need to use it when a candidate or client sends you a link to a Teams meeting, you need to nail this crucial tech.Simply using Teams for the odd chat or video call, and pressing Join and Leave is not smart. Knowing how to use it to communicate, screen and sell is critical. Don't allow the tech to let you down.MS Teams Tips for Smart Recruiters... Nail your Comms, Screening, and SalesWe've launched our new HIIT workout for you lovely recruiters. It's focused on helping you look cool, be productive, save time, and nail your screening and sales calls. We've got Teams tips like:Chat on turbo (no time to waste!)Mute distractions (focus on what's important).Listen to chats (reading is so yesterday!)Stalk - How to get notified when someone comes out of a meeting. (So you can pounce on them!)Engage with Polls, Praise, and other super-engaging Teams features.Screen and Sell with our "Beast Your Meeting" workout.Look younger! Oh! And it can take years off you with its "soft focus" setting too!If you're an existing HIIT client login and complete the workout.Want a free trial to see how HIIT can help improve speed and pipeline?CLICK HERE FOR YOUR FREE TRIALRecruitment TrainingThis video is part of a series of recruitment trainings in Recruitment HIIT, our online recruitment training platform.Our training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE
Need to Optimise Your Recruitment Accounts? Get Automating
Recruitment sales - BD and account management - are top goals for recruiters, not just this year but every year.But this year has been an especially tough year for sales for many recruiters. Downsize? Scale? I'm OK?Whether you are downsizing, or trying to scale, you need an automated account management process. Being complacent about sales, or bashing the phones in panic, does not make for a sustainable stress-free recruitment business.If you have Bullhorn Automation, or are considering it, there's plenty it can do to help you drive, secure, optimise, and maximise client relationships.BD is great - but account management may be better! Who wants cold, when you can be HOT?!5 Ways to Drive, Secure, and Optimise Your AccountsOur last Bullhorn Automation webinar focused on Sales. I covered why you need to automate sales, and some ideas for how to automate. Watch it here.In my next webinar, I'm zoning in on the clients you already have - the current and lapsed - and exploring how you can drive them smarter with automation.Plus - your key goal with automation should be to improve recruiter productivity. You need to generate some serious heat from your Bullhorn data. This will help create focus and revenue-generating activity.So, join me 9 Oct to review how to:Automate your BDStrengthen your client relationships (and pipeline),Reduce reliance on third-party systems, andImprove recruiter productivity and happiness!REGISTER FOR THE WEBINARAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
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