LinkedIn has changed… recruiters are going mad! And at a time when Trump and Brexit are causing a storm online… Well, these things happen in threes!
Or do we need some perspective?
So, the web (and every meeting I am in with recruiters) is full of:
“how dare LinkedIn make these changes?” “What a disaster… I want to boycott LinkedIn!”
Now, I’m not deriding the fact that LinkedIn’s changes have caused disruption in the recruitment market, but to be fair, this has consistently been the case and has also been a while in coming.
Some perspective about LinkedIn
How about we stop and think about something…?
Both you as a recruiter and your lovely clients have access to LinkedIn – and your clients often have more budget to spend on a LinkedIn Recruiter Licence.
So why are you stressing about the playing field being levelled out, and not being resourceful and looking for opportunities to be competitive?
As a recruiter you’re a problem-solving-resourcer-negotiator-clever-being… Oh! And the technology exists for you to create talent pools, warm candidates lists, market your niche…
Your recruitment CRM is a pretty critical (and often undervalued) bit of kit.
3 really good differences between your recruitment software and LinkedIn
Only you have access to your recruitment CRM data. Why are you not seeing this as an opportunity to get your clients queuing up and pay through the nose for your warm talent?
When you come (or your recruitment boss wants) to sell the business, your recruitment CRM will be valued (or laughed at by the auditors)… No-one will be looking at your LinkedIn network and valuing it… If anything they will look at your empty/out of date database and frowning as to why you have spent so much time not creating a talent pool that you can sell.
Creating a warm list of candidates and clients, that hear regularly from you, that value you, that look at your jobs, that respond to your emails and calls – the fact is most recruitment CRM do this for breakfast (and if yours doesn’t… time to change?) and the same for clients and leads/opportunities – this is what clients and candidates want – a speedy recruiter who doesn’t need to advertise/source… perhaps (for those that can remember) like recruitment used to be?
Not burning your LinkedIn bridges
Now, I am a massive fan of LinkedIn. Anything that helps me improve my brand, attracts talent and clients for my recruitment clients, and speeds up sales conversions – I’m in… and paying for it… well, nothing in life is free.
I don’t fill up with petrol and drive off… I totally see the value of Tesco and don’t expect a free trolley of shopping either. Plus, spending lots of precious time using free stuff is crazy… especially when the average recruiter screams that they have no time to talk to clients and talent.
Don’t expect ROI from LinkedIn
I have talked before about how recruiters don’t expect ROI from LinkedIn:
Recruiters: Don’t Expect a Return on Investment from LinkedIn (part 1) – aka – do you know its value?
Recruiters: Don’t Expect a Return on Investment from LinkedIn (part 2) – aka – do you know its cost?
Recruiters: Don’t expect a Return on Investment from LinkedIn (part 3) – aka – Is LinkedIn Recruiter Really that Expensive?
Are recruiters finally expecting a return on investment from LinkedIn and that’s why they’re edgy?
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).
How to Use Recruitment Awards in 2022 to Drive Your Sales Pipeline
We’re passionate about recruitment awards! Whether you’re entering, winning, attending or spying, there’s ROI to be had for recruiters, beyond simply having a recruitment award trophy.There are 2 things I want to talk about today:The Recruitment Awards happening in 2022A top tip on how to run your recruitment sales strategy with awards, without even submitting an awards entry!We Are Award Winners!We are proud to be triple award winners, including the APSCo award for Affiliate Member of the Year. Luckily, we followed our own advice when submitting our entries. As a frequent judge and recruitment marketing mentor, I help recruitment marketers to craft their awards entries and to focus on which awards are really going to add value.(Recruitment Award Winning Hack: often the best awards are the ones which are NOT recruitment specific – i.e. the ones for your sector… which are not always recruitment – IT / Games / Medical, etc.)1. Your List of Recruitment Awards for 2022Check out our 2022 list recruitment awards list below! (Have we missed any recruitment awards for the remainder of 2022? Contact Us to get them added.)This year recruiters need to do more with less. The goal is never to win an award. The goal is to generate more speed and pipeline. To give you support, we’ve created our Recruitment Awards Toolkit for recruitment leaders, recruiters and marketers to improve their awards submissions, and see ROI from the events (whether they enter, win, or simply attend!).Onrec AwardsMarch 2022 - The prestigious Onrec Awards 2022 Ceremony now in its 16th year has cemented itself in the calendar as the industry's must attend event. Not only is it an evening to celebrate the very best in Online Recruitment but it is also a chance to network with the very best suppliers and HR in recruitment.Recruiter AwardsSeptember 2022 - The iconic Recruiter Awards is the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted on the night.APSCo Awards for ExcellenceSeptember 2022 - The APSCo Awards for Excellence are a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members.TIARA Recruitment AwardsOctober 2022 - The TIARA Recruitment Awards recognises excellence in the UK’s best performing recruitment companies with revenues above £5m.The Recruitment Marketing AwardsOctober 2022 - The Recruitment Marketing Awards 2022feature 26 categories plus the “Grand Prix” overall winner. They recognise how outstanding creativity, combined with the right medium, results in successful recruitment campaigns.The Global Recruiter UK Industry AwardsNovember 2022 - The Global Recruiter Industry Awards celebrates the best of the best in recruitment. The Awards are totally free to enter, which means that the smallest and newest players in the industry have the chance to be recognised alongside established organisations.NORAsNovember 2022 - Established in 2001, the National Online Recruitment Awards have been created to acknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience. As a previous judge and recruitment marketing whizz, my expertise in recruitment websites delivering ROI could help you nail this one!2. Recruitment Awards Driving Your Sales Strategy (Without Even Entering)Let's face it, now more than ever, your inbound sales strategies are absolutely crucial in a post-pandemic world where the war for talent is raging, counteroffers are rife, and clients need recruiters that they can trust, who understand their niche.My top tip to add turbo to your sales strategy? Speedily research which awards are prevalent in your niche sectors, and track the shortlists and winners and use this data to target your client base. By definition, clients that are entering awards, tend to be high growth, ambitious, and likely have money and time to spend on recruitment too!. Surely?We know how important it is to see ROI from entering awards. It’s great to win and be recognised, but what about not entering at all, and simply using the awards process to drive your sales process? Use this great awards list website (and Google) to help you unearth a list of awards in your sectors. Plot the dates into your diaries and pick up the phone! DOWNLOAD YOUR RECRUITMENT AWARDS TOOLKITHIIT Us, Recruiters!Speaking of growth and wins, our recruitment training platform, Recruitment HIIT, was built to solve recruiter's pain points and provide solutions to help recruiters and recruitment leaders save time, develop speedy processes and generate more of the 4Cs - candidates, clients, colleagues and cash!Try Recruitment HIIT. We understand the importance of having a sales-led marketing strategy, automating your recruitment workflows and using your recruitment systems to get the best out of your teams. We work with recruiters to help them achieve their business goals and generate ROI from their key systems through Bullhorn and Bullhorn Automation (AKA Herefish) training, and other key recruitment systems like SourceBreaker, Cloudcall, Paiger, which you can find on Recruitment HIIT too.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruitment Training - HIIT the Path to Recruitment Fitness
Recruiters just don't have enough time, candidates, or the right clients - or do they?Up to 80% of the average working day is spent on activities with little or no value AND 20% of your time is spent looking for info. This leaves little time for a great candidate, client, and ultimately, colleague experience...The coolest tool is the recruiter - but when they drown in systems, data, the process breaks. Training is key and continuous training can improve sales by 50%. We have four "fitness paths" in our recruitment training platform, Recruitment HIIT to help you get recruiter-fit. Sourcing, Sales, Job Marketing, or Just Being a New Recruiter - You Need Focused Recruitment TrainingWe've built 4 HIIT fitness paths designed to give focus to specific recruitment skills (muscle groups). This is especially great for busy and experienced recruiters, who either think they know it all (ha!), or tech, systems, and process has moved on since they were last trained.New Recruiter - For recruiters that are new to recruitment or new to your employer. A great place to do a "full-body workout".Sell and Retain Like a Pro - Perfect for recruiters who want to build their sales muscles and save time, improve pipeline.Source with Speed - Dramatically reduce time sourcing for candidates and clients. Your mental health and commission depends on it!Job Marketing for Recruiters - Add turbo to your job adverts and ensure that the right people apply.Watch My Quick Tour of Our Fitness Paths in Recruitment HIITChristopher Slade, Executive Integrity. I now have more time to run my recruitment business, and hire! Because of Recruitment HIIT, when we hire someone, the pressure is off of me and my business partner to do all of the training. It’s a lot less stressful. New starters are onboarded a lot quicker.The Coolest Recruitment Tool is the RecruiterOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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