LinkedIn has changed… recruiters are going mad! And at a time when Trump and Brexit are causing a storm online… Well, these things happen in threes!
Or do we need some perspective?
So, the web (and every meeting I am in with recruiters) is full of:
“how dare LinkedIn make these changes?” “What a disaster… I want to boycott LinkedIn!”
Now, I’m not deriding the fact that LinkedIn’s changes have caused disruption in the recruitment market, but to be fair, this has consistently been the case and has also been a while in coming.
Some perspective about LinkedIn
How about we stop and think about something…?
Both you as a recruiter and your lovely clients have access to LinkedIn – and your clients often have more budget to spend on a LinkedIn Recruiter Licence.
So why are you stressing about the playing field being levelled out, and not being resourceful and looking for opportunities to be competitive?
As a recruiter you’re a problem-solving-resourcer-negotiator-clever-being… Oh! And the technology exists for you to create talent pools, warm candidates lists, market your niche…
Your recruitment CRM is a pretty critical (and often undervalued) bit of kit.
3 really good differences between your recruitment software and LinkedIn
Only you have access to your recruitment CRM data. Why are you not seeing this as an opportunity to get your clients queuing up and pay through the nose for your warm talent?
When you come (or your recruitment boss wants) to sell the business, your recruitment CRM will be valued (or laughed at by the auditors)… No-one will be looking at your LinkedIn network and valuing it… If anything they will look at your empty/out of date database and frowning as to why you have spent so much time not creating a talent pool that you can sell.
Creating a warm list of candidates and clients, that hear regularly from you, that value you, that look at your jobs, that respond to your emails and calls – the fact is most recruitment CRM do this for breakfast (and if yours doesn’t… time to change?) and the same for clients and leads/opportunities – this is what clients and candidates want – a speedy recruiter who doesn’t need to advertise/source… perhaps (for those that can remember) like recruitment used to be?
Not burning your LinkedIn bridges
Now, I am a massive fan of LinkedIn. Anything that helps me improve my brand, attracts talent and clients for my recruitment clients, and speeds up sales conversions – I’m in… and paying for it… well, nothing in life is free.
I don’t fill up with petrol and drive off… I totally see the value of Tesco and don’t expect a free trolley of shopping either. Plus, spending lots of precious time using free stuff is crazy… especially when the average recruiter screams that they have no time to talk to clients and talent.
Don’t expect ROI from LinkedIn
I have talked before about how recruiters don’t expect ROI from LinkedIn:
Recruiters: Don’t Expect a Return on Investment from LinkedIn (part 1) – aka – do you know its value?
Recruiters: Don’t Expect a Return on Investment from LinkedIn (part 2) – aka – do you know its cost?
Recruiters: Don’t expect a Return on Investment from LinkedIn (part 3) – aka – Is LinkedIn Recruiter Really that Expensive?
Are recruiters finally expecting a return on investment from LinkedIn and that’s why they’re edgy?
HIIT Us, Recruiters!
Our high intensity interval training (Recruitment HIIT) helps recruiters source, convert quicker and develop healthy pipelines. Recruitment HIIT is an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Try Recruitment HIIT for free, or arrange a call with me - press one of the magic buttons below.
Kevin Green: Recruitment Leaders Against Recession and Coronavirus Podcast
As a recruitment leader you're likely having to make some drastic decisions for drastic times. For those of us who have been through a recession, we know that this is different. There's more to think about, more government help, more variables, more questions than answers - and there is no rule book for this. This is why I'm delighted that this Recruitment Leaders' Podcast has a guy called Kevin!Kevin Green ran the REC for 10 years, and has perspective on recession, how to run a profitable recruitment agency, and how to be a sane recruitment leader.He has evolved as HR Director at Royal Mail – to the Chief Exec of the REC – to now a Non-Executive / Strategy Director / Public Speaker for recruitment firms and “mere mortal” non-recruitment businesses with his What's Next Consultancy. He has also written a book called Competitive People Strategy.Coronavirus and Recruitment Leaders Staying SaneAs part of my Recruitment Leaders’ podcast, I grabbed some airtime with Kevin and discussed 4 things about the recession, how the Coronavirus is affecting recruitment, and recruitment leaders staying sane.I asked him:What are the differences for recruitment leaders, in the 2008 recession and this 2020 recession? And how will this affect us in 2021 and beyond?How will the agency recruitment market change as a result of this recession and the Coronavirus?Are there ANY positives about what is happening right now?What specifically do you need to do to manage your business through this time? And what should you do for yourself?This is indeed a massively painful time for recruiters and their leaders. Listen you this 30- minute recruitment leaders podcast – give yourself that time to think about where you are, what you want, and how you’ll get it. It's a fascinating listen, with some very useful takeaways and a pep talk for recruitment leaders who need an ear.Listen to Kevin Green on our Recruitment Leaders' PodcastListen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training (Recruitment HIIT) helps recruiters source, convert quicker and develop healthy pipelines. Recruitment HIIT is an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Try Recruitment HIIT for free, or arrange a call with me - press one of the magic buttons below.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Improving the Value of Your Recruitment Business with Greg Savage Podcast
Recruitment leaders who want to get ROI from their recruitment tech, have marketing deliver viable candidates and leads, and make sure that their recruiters are super-productive, need to listen to this recruitment podcast…Oh! And if as a recruitment leader you are looking to hire more recruiters, this podcast has a couple of great ideas to help you with your own recruitment strategy. Straight Talking - No Messing - Advice for Recruitment LeadersDo you know the value of your business?A buyer will typically be looking at 60-70% of profits coming from temporary or contract recruiting. Do you know how many of your recruiters quit last year simply because they did not have the training to do their job?Do you know what your marketing function should be doing to generate the 4Cs? (Candidates, clients, colleagues, and cash?)In this episode of the Recruitment Leaders’ Podcast, I'm delighted (understatement!) to be talking to Greg Savage. He offers some "straight talking - no messing - advice for recruitment leaders who want to be more successful".I talked to Greg about:What are the main changes he feels have happened in the recruitment industry?What are most recruitment leaders doing differently at the moment?Where is the “danger”?What are investors who are looking to buy your business looking for?What does he think of permanent dominant-recruitment businesses?What could add the most value to your recruitment business? And devalue it?How can we attract the best recruiters?What 3 things are crucial for recruiters to be trained in?What are the three skills every recruitment leader is going to need in the next 3-5 years?This is seriously one of my favourite recruitment leader interviews and I think every recruitment leader (current or budding) will benefit from spending 30 minutes listening to this and planning their strategy.We talked about how there isn’t enough process around recruitment CRM systems. Listen to this episode of the Recruitment Leaders' podcast to hear more.And for recruitment marketers who want to demonstrate and deliver ROI from their marketing efforts, check out our blog post on connecting recruitment sales and marketing.Listen to this Recruitment Leaders' Podcast!Thanks, Greg, for being such great guest on my Recruitment Leaders’ Podcast.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series on SoundCloud or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training (Recruitment HIIT) helps recruiters source, convert quicker and develop healthy pipelines. Recruitment HIIT is an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Try Recruitment HIIT for free, or arrange a call with me - press one of the magic buttons below.TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
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