The word “value” is something which is unfortunately not often associated with recruitment. “Need”, yes, “Cost” definitely, but not “Value”. My team and I want to address how the recruitment industry is valued, and indeed how recruiters value themselves and their time. I guess if you’re reading this, you’re wanting to grow or sustain your recruitment business too!
I’ve been researching recruitment training (a massive passion of mine) and have some ideas and questions for recruitment leaders.
What Is the Value of Your Recruitment Business?
Being that the UK Recruitment industry is worth over £30Billion (a pretty valuable number!) – value to the economy is demonstrable! But my question is, how do you as a recruitment leader demonstrate the value of your staff and your business? And what recruitment training are you investing in to improve the value of your business? Are you assuming that your staff value working for you, that your clients value your offering? That your candidates value being on your database?
I’m delighted to be part of the Alex Moyle’s Recruitment Gym A-Z of Recruitment campaign. He’s a passionate recruitment advocate and he asked me which letter I’d like to record a 60 second video for. I grabbed “V” for Value! You can see the video at the bottom of this blog… but think about:
My clients, Recruitment leaders, are fixated on the value of their businesses, and so they should be.
Their marketeers are often fixated on the value that they add to the sales process.
Recruitment consultants and resources are fixated on the value of their desks, and what kind of fees are they bringing in.
But maybe we should be focusing on the value of the more tangible items in our business, our most important assets, our staff.
But damn, what a cliche! “The most important asset is your people” – fluffy HR rubbish? Or is there a nasty trend brewing? One which will have a massive negative impact on the recruitment industry – is it that…?
Why Did 2/3 of Job Leavers Quit Last Year? (Not Enough Training!
Numerous sources quote this stat, including the Independent article titled: Workers are quitting their jobs due to lack of training.
The article makes me want to ask recruitment leaders:
What training do you actually give your teams? Be it sales / recruitment / systems / marketing etc…?
Are you aware of how this recruitment training (or the lack of) impacts on your teams? What value does it deliver? Is your data and process devalued by a lack of training?
The training that you buy for you teams – how do you make your staff accountable for learning and delivering, or just attending?
Every recruitment leader I work with either wants more from their teams, or needs to recruit more staff. What is your plan this year for using training to fix staff retention and staff output? Every meeting I have with recruitment leaders has this as a “stress” topic.
Why Does Recruitment Training Not Work?
Have you fallen into the trap of buying training at the beginning of a change process, not making someone accountable for monitoring the effectiveness of the recruitment training your bought, and then saying “well, that didn’t work” 6 months later when things haven’t really changed and:
systems are not being used
recruiters are not placing
fees are getting lower
data is still dirty
job board budgets are still crazy
staff are not energised
hours of time on LinkedIn is not offering the phone calls you want to hear and see
and recruiters still not really engaged with your “way” and not delivering your processes?
How Many of your Recruiters Want More Training?
People Management talk about 9/10 people wanting more training, in their article about a lack of training prompts two-thirds of workers to quit.
But what training does a recruiter actually need? And how should it impact upon their desk / day / pipeline, and your business? And is what they are being trained to do, offering value to your next most important asset, your data?
Are Your Staff Really Your Most Important Asset?
It’s a touchy subject to talk about – the fact that data and trained people may be equal… But let’s admit that they at least rely on each other, and when you add process and systems, boom! You have a sustainable pipeline! When you mess about with that trio – people / process / data – everyone suffers.
Are your recruiters being trained to nurture your critical data asset?
Is the training that you spend your profit on driving your 3Cs – candidate, client and colleagues – onto your recruitment CRMs? Or do you have have a datadump, not a database?
Ask yourself: Is my recruitment CRM “first” in the pecking order for everything that you want to do, be it sourcing and placing, not just invoicing?
Are You One of the Recruiters “Blowing” £100,000 Per Year by Not Training?
Recruitment Leaders – have a think about all of these questions. We estimate that the average 50 person recruiter is wasting at least £100,000 per year NOT training their staff – by losing them, rehiring, paying them, retraining them, and waiting for the “time to bill”. and that’s not accounting for lost fees due to the disruption… Only you know that figure.
Watch this short 1-minute video I created for Alex. Some food for thought about the value of recruitment.
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HIIT Us, Recruiters!
Our high intensity interval training (recruitment HIIT) helps recruiters source, convert quicker and develop healthy pipelines. recruitment HIIT is an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Try recruitment HIIT or for free, or arrange a call with me - press one of the magic buttons below.
Recruiters! Find Your Candidates in Bullhorn Faster than the Bullhorn Fastfind!
This excellent Bullhorn Training hack is perfect for Recruiters, Resourcers and Administrators who want to find their best candidates and clients incredibly quickly in Bullhorn.You will no doubt be juggling multiple roles and candidates. Without Bullhorn it would be easy to lose track of your next key task. This 1-minute Bullhorn Hack video will show you how to access your important records faster than even Bullhorn’s speedy “fastfind”. Recruiters! Source Your Candidates Quickly!We run the best Bullhorn Training, and publish regular recruiter hacks to improve speed and ROI.This simple, yet incredibly powerful hack, is very popular during my Bullhorn training sessions. It will automate a key activity – sourcing – and save you valuable time. You’ll keep your data clean and your candidates and clients happy!Do you work in a fast-paced environment where ‘phone tennis’ with your candidates and clients is common?Do you work closely with your colleagues passing on important messages?Do you suffer from poor data quality or even duplicate records in your Bullhorn system and need to fix this issue?This Bullhorn hack will show you how to:Find the right records quickly!Improve internal communication within your recruitment team.Improve your service offering to clients and candidates with slick and effective processes.ARRANGE A CALL ABOUT BULLHORN TRAININGOur recruitment community loves our Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
How to Stop 2/3 of Your Recruiters from Quitting
Recruitment leaders and recruitment trainers! You want and need your recruiters to be more successful. You need them to bill more. You need them to use your data and your systems and deliver “your way”.Plus, we bet you’d love to save £100,000 a year by training your staff effectively!We joined forces with APSCo to show you how in our latest webinar...Is Your Recruitment Training Working?The stats around recruiter attrition (25%+), reasons for people quitting their jobs (2/3 due to lack of training) and how much it costs to replace a recruiter (£10k per person) are not great reading – and ironically have the answer within themselves.We ran this webinar for recruiters looking to improve their staff retention and staff development strategy.You want to:Train staff to prevent them from quitting.Get them to use the systems you’re blowing your profit on.Understand why recruiters stay in a business, and why they leaveRecognise how your recruiters learnDiscover what recruitment businesses can do to ensure that the training they’ve paid for sticks.Find out the benefits of online learning.I discussed why simply buying recruitment training courses will not make the difference you need to ensure your staff are happy and effective. And I covered how you can be in control of what your recruiters learn and how they can deliver “your way”.And if, as a recruitment leader, you are looking to hire more recruiters, as well as retain those you already have, this webinar touched on some great ideas to help you with your own recruitment strategy.Watch the Webinar!HIIT Us, Recruiters!Our high intensity interval training (recruitment HIIT) helps recruiters source, convert quicker and develop healthy pipelines. recruitment HIIT is an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Try recruitment HIIT or for free, or arrange a call with me - press one of the magic buttons below.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
What Recruitment Leaders Need to STOP Doing!