Recruitment Leaders! You need a time machine - a machine which goes back way before Covid and creates a fitter, more robust team of recruiters and marketers! More leads are needed, more of the right candidates, more effective recruiters - more time!
Oh, for the opportunity to go back to Sept 2019 and know what was coming, have a plan, and say:
This is what I need to do to get through the next year!
Recruiters: Working, Furlough, Redundant
Your staff have either been:
Working as smart as they can throughout the pandemic
On furlough
Made redundant
Whatever stress you and your business have been under, now that the kids are back at school, and that we are all trying to get back to a new normal, time is more precious than ever. You need more of it! What do you need to do in the next 3 months to generate more business? How do you get your team and business “fit”?
Your sales, recruiting, and marketing teams need to get fit, and be desk and time effective – but perhaps they have dirty data, numerous systems, and not the right content and process to generate warm calls?
Whatever they have, and whatever you think they need, the one constant is TIME. More time means more sales... Where do you and your team sit in this recruitment sales target grid? And if you save time every day, what potential target does that give you?

Recruiters Need More Time
We can't turn back the clock, we can only look forward. Looking forward means being aware of what we have, and what we need, and having a plan.
Our goals are clearly to rebuild / strengthen / grow our recruitment business, through people, data, process and recruitment systems. We've never had more data or systems, but our people can prevent all of this being connected through smart processes.
But too often I come across recruitment businesses who have no budget for training - it has been spent on tech and there's an assumption that tech is intuitive and automation will fix your problems! But technology is run by humans and automation is programmed by humans. And recruiters are only human:
We have an attention span of 20 minutes. (Decreased by about 12 minutes in the past decade).
Our short-term memory can hold up to 7 pieces of information at the same time... But only for around 20 seconds!
According to a study conducted in 2001, left-handed people have better memories.
You have an average of 70,000 thoughts in a day.
And in the middle of this, 90% of what you learn is forgotten within a week. Not great when you need to strengthen your pipeline, and your staff are not as effective as you need them to be, before Covid, let alone now!
There's a fix for the problem between the chair and the keyboard - training - whether it be Bullhorn, Herefish, Adapt, or other recruitment training. But it needs to be continuous. Forgetting 90% of what you've learned only generates income for the trainer, not the trainee.
Continuous training improves sales by 50%
94% of people prefer micro learning (HIIT!)
And with the working from home model we need to adapt to, we need training to be online on demand, and speedy.
My Mission this year is to save every recruiter I work with an hour a day so that they can bill more (or sleep more!) That's 30 working days a year! And a £200k recruiter will have the potential to bill a further £25,000! (10 recruiters? That's £250,000!)
What are your recruiters capable of billing?
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees!
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Bullhorn Tip - Start-up Screens to Start Your Day with Speed
We have have a super easy 1-minute Bullhorn tip to help you save time and stay focused so that you can spend more time on the phone, managing your candidates and clients, and placing faster.We know that every second counts in recruitment.Bullhorn needs to be "fast and furious" to help you find what you need to do, and do what you need to do! Source, screen, manage, place, sell, repeat!Get Started with Start-up Screens!Start-up screens help you set up your Bullhorn so that when you log in you're already looking at the screens that you need.⌚Less time wasted.🏃♂️➡️Zap to where you need to go.🛠️A great hack to help you customise your desk and day!Watch this 1-minute Bullhorn tip - then log in to Bullhorn and setup your start-up screens.Watch Our 1-Minute Bullhorn Tip to Help Start Your Day with Speed!Recruitment and Bullhorn TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.It's perfect for new starters, experienced recruiters, and leaders who need to onboard quicker and improve productivity.TRY HIIT FREE HERE
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Blog
Recruiters! 10 Reasons Why Candidate Engagement is Critical
Recruiters and their leaders who want to spend less time and money sourcing, and more time placing, need to read this blog and think about why they need to create a virtuous circle of talent.On our recent Bullhorn Tips webinar, where we focused on candidate management tips, we asked the attendees about their current candidate management strategy.The results were unsurprising, but also disappointing.They told us that their candidate database was...And that their candidate management strategy was...In other words, not future proof or focussed on creating a robust, easy to deliver pipeline. It's mainly focussed on live, active candidates who are imminently placeable... and Linkedin / Job Boards continue to win at the expense of the recruiter and their profits.Recruitment Data Wealth💵💶💷If we've learned anything (at least since 2008) we need a clean, warm databases to see us through easy and tough times.We need engaged, loyal, happy candidates who are easy to find, happy to recommend, refer, and show up!Some recruiters call this "Data Health" - I call it "Data Wealth".I've seen a lot of tech and data hitting the recruitment market, but still do not see enough process improvements to capitalise on it. We just keep buying more, rather than exploring how we actually need less, but need to work it better.It's Time to Move from Vicious to Virtuous!Recruiters still waste crazy amounts of time sourcing and advertising, but not enough time engaging and managing.And ironically, by not engaging, and letting hot data cool off, the industry creates silos of "cold" data. Hence sourcing is key and reliance on external systems is high, costs increase, placements take longer... Vicious cycle!What if, though, we take a moment? Let the stats below sink in, and engage with our systems and data in a proactive way. Could recruiters create a virtuous circle of engaged candidates staying loyal and placeable, meaning less need for job adverts, Linkedin, sourcing, and insanity?Yes!🔢Candidate Management Stats Every Recruiter Should Know78% of placed candidates are already in your CRM. – Yet many recruiters go straight to LinkedIn or job boards before checking their own database.Only 30% of CRM records are typically up to date. – That means 70% of your candidate data might be incomplete, inaccurate, or out of date.60% of recruiters admit to rarely revisiting past candidates. – This leads to missed opportunities and duplicated effort.It costs 6x more to source a new candidate than to re-engage an existing one. – Save budget and time by starting with your CRM.43% of recruiters say poor data quality negatively impacts their ability to place quickly. – Dirty data slows down sourcing, shortlisting, and matching.48% of candidates who apply to a role never hear back. – Proper candidate management helps ensure consistent communication and better candidate experience.80% of candidates say they’d reapply to a company with a good hiring experience. – Engagement doesn’t stop at “not selected”—it builds your future pipeline.Recruiters spend up to 1/3 of their time on admin. – Automation and smart candidate management free up time for relationship-building and placements.Re-engaged candidates are 2x more likely to be placed than cold-sourced ones. – Prior placements and silver medalists are often your hottest leads.Companies that nurture candidates improve quality of hire by 20%. – Keeping in touch with passive talent builds a stronger, more prepared pipeline.The stats above are from a variety of sources, including IBM, TalentBoard, Bullhorn, and LinkedIn.Even just one of the stats above should be enough to make you stop and think "how can I create a virtuous circle of happy, engaged, and placed candidates?"And then sourcing is simple!REGISTER FOR OUR SOURCING TIPS WEBINARAnd then ask - "I wonder how Barclay Jones can help with me Bullhorn RoI, Training, and Automation to help me engage my candidates more, and reduce reliance and time/money wasted on Linkedin and Job Boards?"Then arrange a chat with us😇ARRANGE A CALL BACK WATCH OUR CANDIDATE ENGAGEMENT WEBINARRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
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