Recruitment Leaders want to win. Recruiters want to win. Clive Woodward has some valuable ideas on how recruitment leaders can use technology to win - and he has a proven process for making this work - so read this blog, recruitment leaders!
What Did Clive Woodward Tell Me About How to Win?
Like anyone with a pulse, the idea of what he achieved with the England Rugby team makes me stand up straighter and pay attention.
The story he told about how he got his team to win is pretty well known, but the slant on technology was what caught my ears (and heart).
Whoever Wins in IT Tends to Win
Recruiters all over the globe, paralysed by options and given instructions to “get on the phone” are underperforming – and in a market which is saturated with technology designed to find “purple squirrels”.
So when Clive Woodward tells 100 recruitment leaders at the REC that he gives men with thumbs the size of my 4 year old’s fist a laptop and sports analytics software Prozone I’m very excited! He tells us that this was a major factor in their winning the world cup.
Grown men needing software to become great? Isn’t it just about grabbing a ball, eating some steak and smashing people’s faces in? No – clearly not… or we’d not have lost so many matches before Clive came along.
Why are Recruitment Companies Often so Bad at Tech?
Recruitment leaders never needed tech in their day (wit, rolodex and phone were key pieces of equipment). Apparently younger recruiters know what to do with tech… and training has become a dirty word in many recruitment firms. Training takes time and costs money – oh dear!
Recruitment Software companies often define their software as so intuitive that you don’t need training. Some software companies even offer training for free – which again devalues the most important part of any recruitment technology installation – the human bit (the bit which nearly always fails!) Humans need process, routine and support to be great! Not investing in continuous training for your teams to use your most expensive asset is insane. There’s zero ROI!
Alternatively, some recruitment software companies offer days and days of training – highlighting that their software is complex.
All of the above wastes time (billing time), and stops recruiters picking up the ball and running like the wind!
Clive Woodward Said…
He said plenty of amazing things and the leaders in the room were transfixed. This is what made me put pen to paper whilst he was talking about the DNA of a Champion:
If they didn’t have the IT skills, they didn’t stay in the team”
Data, data, data
Great teams contain great individuals
Once players analysed their performance they really started to understand the game and the team they played for and against
We used software to leverage our talent
I don’t care how old you are, you need to get involved
Which stands out for you? How can you apply what he said to your business? Most leaders I work with are highly competitive, keen to grow and be profitable. All of the above is relevant.
So, Recruitment Leaders, ask yourselves. What are you doing with technology to make your business great? How are you getting your teams engaged in processes and systems? Are you buying them kit and it’s sink or swim?
Invest Tonnes of Cash Just to Stay the Same?
One of my clients recently said:
I refuse to invest in all of this technology just to stay the same
How are you going to end this year with effective recruiters, systems which deliver ROI and a finance director not frowning at the balance sheet after you’ve invested some of your profit?
Clive says “whoever wins in IT tends to win”. Inspiring.
We work with Recruitment and IT leaders to deliver an ROI and sales-led recruitment technology strategy. Our mantra is “CRMFirst”!
Recruitment Marketing Event for Sales and ROI-Led Marketers
Recruitment Marketers need ROI from Marketing - whether it is more candidates, clients, colleagues, or cash... With that in mind, we presented the Marketing in Recruitment event with Members Only. It was for recruitment marketers who need to understand and prove ROI.Recruitment Marketers Need to Measure the Success of Their MarketingGenerating tangible ROI remains the holy grail for all recruitment marketers, but it can be a difficult goal to achieve. Simon at Members Only asked me to compere the event, so I used it as an opportunity to "pep talk" the marketers and their leaders.I talked about:The compelling reasons for sales and marketing to work together… 38% higher sales and 36% higher retention.How 98% of Marketers have experienced conflict with Sales at some point in their career and 73% of recruitment marketers are frustrated that their leaders just don't "get" them.What I think needs to happen for sales and marketing to be more connected and thus effective.If 60-70% of the content a marketer generates is never used, and 80% of leads are never followed up... what needs to happen?If 2/3 of the marketers who left their jobs last year said "not enough training", how on earth does the recruitment industry expect their marketers to generate any ROI?Read the slide deck from the event - food for thought? Marketing in Recruitment | Members Only Event with Simon Lewis from Barclay Jones: Making Recruiters More Successful I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash!READ ABOUT MY RECRUITMENT MARKETING MENTORING AND TRAINING
Recruiters! Find Your Candidates in Bullhorn Faster than the Bullhorn Fastfind!
This excellent Bullhorn Training hack is perfect for Recruiters, Resourcers and Administrators who want to find their best candidates and clients incredibly quickly in Bullhorn.You will no doubt be juggling multiple roles and candidates. Without Bullhorn it would be easy to lose track of your next key task. This 1-minute Bullhorn Hack video will show you how to access your important records faster than the even Bullhorn’s speedy “fastfind”. Recruiters! Source Your Candidates Quickly!We run the best Bullhorn Training, and publish regular recruiter hacks to improve speed and ROI.This simple, yet incredibly powerful hack, is very popular during my Bullhorn training sessions. It will automate a key activity – sourcing – and save you valuable time. You’ll keep your data clean and your candidates and clients happy!Do you work in a fast-paced environment where ‘phone tennis’ with your candidates and clients is common?Do you work closely with your colleagues passing on important messages?Do you suffer from poor data quality or even duplicate records in your Bullhorn system and need to fix this issue?This Bullhorn hack will show you how to:Find the right records quickly!Improve internal communication within your recruitment team.Improve your service offering to clients and candidates with slick and effective processes.ARRANGE A CALLBACK TO CHAT ABOUT OUR BULLHORN TRAININGOur recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
What Recruitment Leaders Need to STOP Doing!