Now more than ever, recruitment marketers need to deliver real value. But where does marketing fit in to the new muddled landscape? And how are they prepared for the new normal?
Recruitment Leaders and Recruitment Marketers! Do I have a high energy recruitment sales and marketing webinar for you!
Your sales and recruitment teams don't care if you have event fatigue - they need leads (and you need to generate them).
Your candidates and clients assume if they don't hear from that you don't care, and will go elsewhere.
Treat your brain to a high energy 45-min workout - Simon and I have some tips and tricks to help you create a 90-day sales and marketing plan to keep your 3Cs (candidates, clients, colleagues) attracted, engaged, converted, and retained.
Plus, I share some of my tips from the Recruitment Marketing Academy I run for marketers who want to be the "biggest billers" in their recruitment business.
Recruitment Marketing Being Accountable and Valuable
With COVID creating either distraction, furlough, or redundancy, recruitment agencies are focused on lead generation and conversion. A recent survey of recruitment marketing professionals asked the following questions:
What were your plans to improve prior to COVID lockdown?
What are your biggest challenges during lockdown?
Where do you see the biggest wins for you in the next few months?
Where do you feel you need additional training / knowledge?
Join myself and Simon Lewis from Members Only for an engaging session as we lift the lid on answers to the above recruitment sales and marketing questions, helping to understand the role of the recruitment marketer moving forward and how we can make ourselves truly accountable and VALUED.
Watch My Sales and Marketing Webinar Here
Recruiters! Get Your Jobs Placed With Broadbean
Recruiters are wasting 20% of their time adding data to systems, and posting jobs that attract the wrong candidates. Our Broadbean course on our online recruiter training platform, Recruitment HIIT, has tips to help you advertise, shortlist and source top talent. And you can even source without creating a job advert and spending a job board credit! Nice!You need more time so you can speak to more candidates, make more placements, retain more clients or simply have a longer lunch break. Here’s how our Broadbean training can help. Save Time, Improve Sourcing, and Increase Job Placements Advertising a job without checking on your existing database is not just silly, it’s a waste of time! Not to mention recruiters posting job adverts only place 2 out of every 5 jobs they have. Our Broadbean HIIT will help you reduce the time you waste sourcing and speed up your job placement process. Are you losing candidates and clients because you are struggling to manage your jobs? Do you need a speedier, more effective process for screening and placing candidates? Is sourcing slowing you down? Let me show you how to: Fill your jobs with the candidates you have on your recruitment systems. Nail your job placements process. Stop wasting time sourcing – 13 hours a week is way too long! Speed Up Your Sourcing and Job Placement ProcessThe Coolest Recruitment Tool is the Recruiter Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees! Barclay Jones’ Recruitment Training platform, Recruitment HIIT, fitness learning path helps recruiters and resourcers with candidate sourcing, job adverts, and candidate attraction. We’d love you to try Recruitment HIIT for free for 7 days. TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
3 Ways to be a Jedi Recruiter
Recruiters! Did you know it takes over 25 hours to watch all of the Star Wars movies? I personally think that's a great use of time, of course, once you've attracted, engaged, converted, and placed the best candidates in the galaxy! Every day is a Kessel Run to the recruiters we work with! Being a Jedi is crucial!To celebrate the annual upcoming Star Wars Day I spoke with a fellow Star Wars geek (and recruitment trainer), Phil, Head of Talent at First Point Group, about what he feels the top 3 skills that Jedi and Recruiters share.Defence – Recruiters Need to DefendThe ability to objection handle, be prepared, to expect the unexpected – that’s part of recruitment. It’s about reading the Jedi path in front of you, and being ready to defend. It’s about defending your candidates, whether they be scruffy-looking nerf herders, or teachers. And being a recruiter is about knowing when to drop your guard. Knowing when to show passion and understanding is key! Knowing when to let the Wookie win is a skill!Knowledge – Be a Knowledgeable RecruiterKnow your market! Whether it be Ewoks, or IT Developers, Millennium Falcon flight skills, or how to down a Dreadnaught, you need to be knowledgeable. What’s old, new, emerging in your sector…? Knowing the market, client, job, candidate, (and who your sister is) is key. Without this knowledge who knows who you’ll end up kissing!Training – Recruitment Training in The ForceLike Jedi, recruiters continuously training is a must. As Yoda says - “There is no try, only do!” As much as Jedi have the gene (midi-chlorian) they need to constantly train to battle dark forces, whether they be dirty data, drop outs, back door placements, or challenging clients (siths?).Jedi, like recruiters, need to follow “the way”, whilst changing lives. They need to know when to lead, when to fight, and when to kiss! Never let it be said that recruitment is just a job – it’s a Way! Someone (Mando) once said… “This is the way!” Thanks Phil– The Force is strong in you!The Coolest Recruitment Tool is the RecruiterYour coolest tool is the recruiter, but when they drown in dirty data, ineffective recruitment processes, and costly recruitment systems, recruitment becomes slow, risky and expensive.Continuous training and effective use of systems increases productivity by 30-40% and sales by 29%.Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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