How can you make sure that going into 2022 is about recruitment marketing driving the sales process, not simply supporting it? Data is more precious than oil (and is often just as dirty!), processes can make or break a sale, and your people are at the heart of what you do, and likely need transparency and ease of workload. So APSCo and I have something to help you.
Recruitment Automation, Recruitment Marketers and APSCo
Marketers and marketing should be at the forefront of data, lead generation, and automations if they are to ensure that their recruitment sales teams benefit from the strong trend of data-based sales.
But Recruitment Marketers are often either foxed by what automations are, or they don't know where to start. But in any event, they get how important they are likely to be to their recruitment business.
As chairs of APSCo's Recruitment Marketing Forum, Niomi and Lisa are running a series of high energy interactive webinars for marketers and their leaders who want to be smart and profitable.
We started our series in February by answering 2 crucial questions:
What is automation for recruitment and how do marketers lead the way? And what automations exist for marketers to save them time and give them space to be strategic
Then in May we talked with Adam Dale from SourceBreaker about how to nail the sale with automation. In September we spoke with Darren Westall from Paiger, about using recruitment automation to drive candidate attraction, sourcing and management.
Our final event of 2021 will cover Job Management 09/12/2021 14:00 - 15:00 (register here)
We’d love to see you on our final APSCo Marketing Forum webinar for the year, so we can work with you to drive your skills, your teams, and your recruitment businesses safely and smartly going into 2022.
REGISTER FOR APSCO'S AUTOMATION WEBINAR IN DECEMBER
READ ABOUT OUR MARKETING TRAINING
BOOK A CALL TO DISCUSS MARKETING TRAINING
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AI Recruiter Tip ~ Turbo Your Candidate Screening and Sales Calls with AI
Try this intelligent 1-minute AI tip to help you turbo-boost your recruitment screening and sales calls. AI is the new black... but its impact on recruitment and recruiters has yet to be truly understood.And whilst it's not yet going to handle the full recruitment life cycle, I wanted to share my take on how AI could be used to drive great recruitment phone calls! (In seconds!)Pickup the Phone!I'm a big fan of recruiters using tech to help them drive profitable desks.I'm also a massive fan of picking up the phone and speaking to people.But it seems the more tech and data recruiters get, the less time they spend talking to candidates and clients.Having access to tech should not reduce the need to speak to people, but somehow, recruiters seem to be making less calls.Phone calls ~ MonetisedWhat I also often hear from recruitment leaders is that screening and sales calls are not structured well enough.But…Candidate screening / registration calls need to be more than box-ticking “are you alive?” chats.Dropouts and counter offers can be avoided if screening and registration calls are more structured.Leads could be better qualified, or even disqualified if sales calls were more focussed.On my Recruitment HIIT recruitment training system, we have lots of tips and tricks to help you recruit better, sell more effectively, and use tech to create a rewarding and profitable recruitment desk. AI is top of many a recruiter's "how can I?" list - so I’ve created a short 1-minute tip to help recruiters use AI to “SPIN” their screening and sales calls.Watch my 1-minute Bullhorn tip - then go to your preferred AI tool and use it to help you generate some killer questions to help you turbo your screening and registration calls, and sales calls.Watch My AI SPIN Selling Tip for RecruitersNeed more Linkedin / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSRecruitment TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.TRY HIIT FREE HERE
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Blog
5 Reasons Why Recruitment Leaders Need to Monetise Their Data
In today’s competitive recruitment landscape, data is your most valuable asset — yet many recruitment leaders fail to leverage it effectively.Instead, recruiters hoard data, struggle to find it, and then pay LinkedIn and job boards to gather more.Sound familiar?It’s time to break the cycle and start monetising your recruitment data.Join our next Automation RoI webinar, where we’ll dive into data health and monetisation—and why it’s critical for your business. Register HereAnd whilst you wait, let's get you warmed up...5 Reasons to Prioritise Monetising Your Recruitment DataReduced Costs - Less Need for Linkedin and Job BoardsRecruitment leaders collect vast amounts of data—candidate applications, interview feedback, calls, emails, CVs - but too often, it remains uncoded, unquantifiable, and unused. And then more job adverts are written and more data is collected... What a vicious cycle!Increased EfficiencyInefficiencies in recruitment waste time and money. Get your data cleaned and valuable. Shorten sourcing and placement times. Keep active candidates and clients focused on you. Stop missing opportunities with protracted sourcing and recruitment times.Stronger 3Cs (Candidate / Client / Colleague) ExperienceCandidates expect transparency and efficiency. Clients expect intel, speed, solutions. Colleagues need easy processes and barriers removed. New Revenue Streams - Old to Gold?Weaponise your old data - turn it into gold! Which juniors from years back are sat in your Bullhorn database waiting to be contacted now that they are more senior? Which placements are now viable contacts you can sell to?Protect Your Process, Brand, and BusinessSimply mining data that everyone else (clients and competitors) have access to isn't a great strategy for protecting your business. Let them waste time, money, and tears on dirty data. Build your brand on the USP of "I have what you want, desire, and need". Be known for your people, process and communities. Old to Gold...Your data is a goldmine—if you clean and use it properly. Whether through automation, better insights, or revenue-generating analytics, monetising your data gives your recruitment business a competitive edge.📅 Register now for our data webinar and learn how to monetise your recruitment data.Register HereAutomation Buddy and Bullhorn1stWe are Automation Buddies and Bullhorn Experts set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!READ ABOUT OUR AUTOMATION BUDDY SERVICERead about our Bullhorn 1st Service
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