Recruitment leaders are pretty frustrated…
For themselves (UK average of 43% attrition)
For their managers (poor-performing staff)
For their recruiters (dirty data, lack of training and process, systems coming out of every orifice)
Recruitment Agencies are in Pain
They’re distracted by:
Checking their emails 36 x an hour and mobiles 47 x a day
Spending (UK average) 13 hours week sourcing candidates they already have on their Bullhorn / Adapt systems
Managers spending 26% of their day managing data
Working new leads as they have no process for keeping existing clients (even though the probability of selling to existing clients is 60-70% as opposed to 5-20% new business!)
In fact – they are so distracted they can’t make the right calls or be tenacious enough to tackle pain point 2 and 4.
Recruitment Leaders are Blowing Profit
Spending on average £10k per new starter, as the previous cohort didn’t cut it
Recruitment CRM that their staff insist doesn’t drive the process
“Compensatory” tech and 3rd party systems which forgives point 2 and creates more distractions
Delivering the wrong training - recruiters are screaming for "consumable" training, ideally OnDemand HIIT-style training (hence why my team and I have created recruitment HIIT)
Running a recruitment business is painful!
And then you hear about technology which will make the pain go away! Another distraction?
Kevin Green Said: 85% of the Value of Your Business is in Your People
Why are 2/3 of your leavers quitting either directly or indirectly through a lack of training? And why are you buying more recruitment tools, when they can't use what they already have? Why is the most important recruitment tool being under invested in...
The Recruiter!
(What would Kevin say?)
I say,
fixate on recruitment tech that takes the pain away
...that takes away the distractions and the attrition! Focus on your CRM - CRMFirst is my mantra!
Using your Recruitment CRM correctly can:
Boost Sales by 29%
Reduce your attrition by 2/3
Prevent the crazy distractions above – no-one is ever trained to check their emails 36 x an hour!
Training your staff is an important strategy for this year. Training them the right way is critical.
Would 50% More Productivity Suit You?
Blended learningis the route to success. OnDemand high intensity interval training, blended with practices, quizzes, webinars, and face to face - recruiters are likely to be 50% more productive with continuous and speedy training! Hence recruitment HIIT.
Not training your staff, then blowing £10k replacing each individual… distracting and expensive!
If the average recruiter takes 6-12 months to be effective, and then quits, no wonder being a recruitment leader is a tough gig!
If experienced recruiters drown under the weight of too much data and systems, please grab the chance to "reboot" them.
Just as it's cheaper to sell to existing clients, it's MUCH cheaper to keep your staff then re-recruit!
Make the Pain Go Away
I spoke at the Recruitment Agency Expo in February about how recruitment technology should boost process and sales, not simply replace recruiters and increase your expenses.
See my slides below – and please arrange a call with me if you want 2020 to be about less distraction, less leavers, and more sustainability and profit. I’m on a mission to work with you to take the pain away.
Continuous Blended learning is the route to success, not just recruitment training. OnDemand high intensity interval training, blended with practices, quizzes, webinars, and face to face - recruiters are likely to be 50% more productive with continuous and speedy training! Hence recruitment HIIT.
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees.
TRY RECRUITMENT HIIT
READ ABOUT OUR RECRUITMENT TRAINING
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How to Make Your Recruiter the Coolest Tool
Recruitment leaders want a sustainable recruitment business: high-performing trained recruiters, delivering profitable and speedy placements.Recruiters need more time to bill, cleaner data, and engaged clients and candidates.Recruitment leaders often ask me:What are the coolest tools in recruitment?My answer?The coolest recruitment tool is the one that makes the placement - the recruiter.The issue we have is that as an industry we seem to love investing in perceived cool tools - recruitment tech - but poor adoption means the tech fails to deliver. Not cool!Your Recruiters Are Your Coolest ToolAs trainers in the recruitment sector, our experience gives us an invaluable view of the industry with its issues, goals, and ideal strategies. We offer recruiter training and tactics to help improve recruiter performance and recruitment tech ROI.The one thing my clients have in common is they want to do more with less.Less cost, more profit.Less data, more placements.Less systems, more process.The stats below tell a powerful story about the need for your recruiters to be smart (and cool)!How Can You Make Your Recruiters Your Coolest Tool?As a recruitment leader, you want to place the candidates you already have. You want to reduce reliance on external systems, as well as reduce costs. You want your recruiters to be more productive. You want to scale your recruitment business without necessarily hiring more recruiters.How?Make it ok to be cool. Make it an accountability and / or a value to work smart and be "less is more"! You could even aim for a 1% improvement...Don't buy recruitment tech and "hope". Hope is a strategy that rarely works. Only continuous training drives continuous improvement.Continuous training needs to be quick (minutes not hours), accessible, and cost-effective. Not lengthy, difficult to access, difficult to track ROI.Our Recruitment Training Playbook is Cool!Your recruiters need to be super effective and not just crazy busy. You need to lead them to be cool tools!Try our tips in our recruitment training playbook and make your recruiters cool! The playbook is packed full of ideas that we use in our recruitment training, our Bullhorn training, and our automation training. And keep an eye out for the 2nd coolest tool - Recruitment HIIT. Speedy 10min turbo-charged training to help with recruitment best practice, Bullhorn training, Adapt Training, and more.DOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKSpeaking of Recruitment Training...Recruitment HIIT trains recruiters and resourcers so you can speedily onboard new starters, and improve performance of experienced recruiters.Job qualification, screening, sourcing, job advertising, and counteroffer immunity, are just some of the 10-minute topics our clients love.We’d love you to try Recruitment HIIT free.TRY RECRUITMENT HIIT FREE
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Blog
How to Use Recruitment Awards to Drive Your Sales Pipeline
We’re passionate about recruitment awards! Whether you’re entering, winning, attending or spying, there’s ROI to be had for recruiters, beyond simply having a recruitment award trophy.There are 3 things I want to talk about today:A top sales tip on how to run your recruitment sales strategy with awards, without even submitting an awards entry!Industry Awards you can use within your niche sector to increase your pipeline.2023 Recruitment Awards you may want to focus on to improve your recruitment business.We are proud to be triple award winners, including the APSCo award for Affiliate Member of the Year, so know how awards can help you improve your sales pipeline and grow.1. Sales Tip - Use Recruitment Awards for BD and Account ManagementLet's face it, now more than ever, your sales strategies(business development and account management) are absolutely crucial in a post-pandemic world where the war for talent is raging, counter offers are rife, and clients need recruiters that they can trust, who understand their niche.By definition clients that are entering awards tend to be high growth, ambitious, and likely have money and time to spend on recruitment too! Surely?My top tips to add turbo to your business development and account management: 1. Speedily research which awards are prevalent in your niche sectors.2. Plot the dates into your diaries (the submission dates, shortlist dates, date of the event, day after the event).3. Make a noise, connect with the VIPs, shout out about these events - they are important to your niche sectors.4. Use this data by at least sending LinkedIn messages to the VIPs of these businesses when they are shortlisted, and then begin networking using your CRM and automation.5. Have targets and goals to convert these high-growth businesses into retained clients.Clients entering awards are "sure things" - be sure to have them in your BD and account management pipeline.We have plenty of other sales tips, as well as sourcing tips, candidate management, job qualification tips in Recruitment HIIT, too.TRY RECRUITMENT HIIT FOR FREE2. Recruitment Industry AwardsYou can utilise the upcoming awards within your niche sector to ensure you find, engage, nurture, and retain your clients. That's right, you can use the awards within your industry to generate sales without even submitting an awards entry. Your ideal clients are likely to enter awards within their sector to drive growth. Use the UK Industry awards list to spot potential clients you can engage with to improve your BD, account management tactics, and your pipeline.This is a great opportunity for you to show you understand your target client's niche. The UK Industry awards list alongside our sales tips in step 1 is a surefire way to improve your awards sales strategy. 3. 2023 Recruitment AwardsIf you want to use Recruitment Awards to attract attention and drive sales, you can of course enter some awards.Check out our 2023 list recruitment awards list below! (Have we missed any recruitment awards for the remainder of 2023? Contact Usto get them added.)This year recruiters need to do more with less. The goal could be to win an award, but it's actually more likely to be bigger than winning. The goal is to generate more speed and pipeline (whether you enter, win, or simply attend!).Investing in Talent AwardsJanuary 2023 - The annual Investing in Talent Awards asks: Do your recruiters love working in your business? Is your company the consultancy of choice for contractors and temporary workers? If so, it’s time that your business receives well-deserved recognition for Investing in Talent. Onrec AwardsMarch 2023 - The prestigious Onrec AwardsCeremony has cemented itself in the calendar as a must-attend event. Not only is it an opportunity to celebrate the very best in Online Recruitment but it is also a chance to network with the very best suppliers in recruitment.Recruiter AwardsSeptember 2023 - The iconic Recruiter Awardsis the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted.APSCo AwardsSeptember 2023 - The APSCo Awards for Excellenceare a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members.TIARAOctober 2023 - The TIARA Recruitment Awards recognises excellence in the UK’s best-performing recruitment companies with revenues above £5m.The Global Recruiter AwardsNovember 2023 - The Global Recruiter Industry Awardscelebrates the best of the best in recruitment. The Awards are totally free to enter, which means that the smallest and newest players in the industry have the chance to be recognised alongside established organisations.NORAsNovember 2023 - Established in 2001, the National Online Recruitment Awardsacknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience. ... and for Other Sales Tips for Recruiters...Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year). Hence, more billing time and more fees!We’d love you to try Recruitment HIIT for free. Or book a call to discuss your recruitment training.TRY RECRUITMENT HIIT FOR FREE
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