Recruitment sales and marketing is a time and numbers game. 2020 was a massive distraction and disruption for the market – what do we need to do in 2021 to ensure that we spend the right time generating the right numbers? (Leads, candidates, opps, sales, recruiters?)
Recruitment Marketing ROI for 2021
How can recruitment marketing help with?:
Data-based selling – which will be the dominant approach by 2025!
Sourcing – the average recruiter spends in excess of 13 hours a week sourcing, only to find that most of their placed candidates, were already on their internal system!
How to save time and money through recruitment marketing
Retention – 2020 taught us some serious lessons about retaining candidates, clients, and colleagues – how can automation, and database monetisation help?
Lead generation and business development – what should recruitment marketing be doing to rebuild recruitment businesses in 2021?
Lisa will be talking Recruitment Marketing ROI 2021 with the knowledgeable Simon from Members Only - who shares her passion for marketing driving sales and recruitment business growth.
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Source, Advertise, Shortlist Like a Pro
Are you average? The average recruiter spends 13 hours a week sourcing candidates. That’s way too much time, especially when the best candidates are off the market within 10 days. Our Recruiter Fitness Circuit on Recruitment HIIT will show you how to source the best candidates quickly using an effective, structured recruitment process so you can attract, engage and place candidates before they are snatched up by your competition, and even your cllients!Candidate Sourcing: Start With Your CRMFirstGreat recruiters don’t spend time sourcing in the wrong places. You need to be using your CRM as the first point for sourcing. We call this CRMFirst. 72% of candidates are already on your CRM before you source them elsewhere. We encounter too many recruiters who advertise jobs when they have candidates right under their noses – what a waste of time and potential fees, and waste of cash on systems and job boards you don't need!Are you wasting time sourcing candidates that perhaps are already on your CRM? Do you need to generate more phone time?Are you spending time advertising jobs you already have candidates for?Our Recruiter Fitness Circuit HIIT will show you how to: Dramatically reduce your sourcing time, Strengthen your pipeline and Increase your fees. Below is a sneak peek from Recruitment HIIT to show you how you can drive a speedy, effective sourcing strategy.Our Step-by-Step Sourcing Tips for New and Experienced RecruitersDuring our sourcing training we train recruiters and resourcers to:Be prepped to source speedily.Source from your CRM first.Use sourcing tech to attack your own data, and data you do not have (yet).Then search the web for candidates you genuinely do not already have.And all the while focussing on sourcing before advertising, improving speed, and protecting your candidate and client relationships.Improving Your Recruitment ProcessRecruitment requires speed, skill, and process. When managed correctly, recruitment is a fun, rewarding process. Yet, numerous systems, crazy volumes of data, and candidates and clients with their own agendas and goals can make the recruitment process a challenge.Our new Recruiter Fitness Circuit on Recruitment HIIT has tips and guides to ensure you drive the 4Cs - candidiates, clients, colleagues, and cash! Our recruiting tips will make sure you save time and follow best practice throughout your recruitment process from the point you receive a job order to securing your placement, and beyond.Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year). More billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Blog
Recruiter Training - The Secret to Growing Your Recruitment Business
Recruitment leaders! I hear you when you ask... How can I help my recruiters be more productive? Why do they need so much tech and data? Why can't they just get on the phone?I have lots of conversations with recruitment leaders and their training teams – they want more productive recruiters, and less need to hire new staff – finding new recruiters is hard... But, 2/3 of recruiters who quit in the last 5 years said "you didn't train me to succeed", and meanwhile it costs on average £$€14k to replace just one recruiter! There’s no sense to these stats...So, we need to come up with a plan to get more out of your existing staff AND reduce the need to hire. 5 Stats to Prove Why You Need to Rethink Recruitment Training Your recruiters are likely time starved, drowning in dirty data and expensive systems they don't use. 72% of the candidates you placed last year were already on your system before you sourced them elsewhere. More shocking stats!In this current economic climate and competitive recruitment market you can't afford to suffer these stats - it's too risky. Here’s why you need recruitment training:94% of your team will stay longer if you train them.Continuous training can increase sales by 50%.A frequently trained recruiter contributes to 21% more profit.Continuous training boosts productivity by 30-40%.Effective use of recruitment systems can improve sales by 29%.Help Your Recruiters to Bill MoreTake a look at our infographic below. What do you need to improve to ensure your team achieves best practice, driving sales and ROI?How to Make Your Recruiter Your Coolest ToolOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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