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Every recruitment leader I am working with is asking me about AI (artificial intelligence) and machine learning in recruitment technology. Equally, the recruitment marketers I mentor and coach are thinking about AI in marketing and how it can help them improve job adverts, and brand, and sales.
This blog is a speedy 3-minute read with 2 key takeaways for recruitment leaders and their marketers who want to understand how AI will affect recruitment.
Recruiters and Their Marketers Vs Artificial Intelligence
When asked about AI, I have been saying:
“Chill! Recruitment and marketing need humans!”
But I am extremely aware that AI and machine learning is starting to disrupt recruitment - at least it is disrupting the conversations, which often leads to a disruption of the job and the product.
If it’s disrupting my marketing mentoring and recruitment training sessions, it will be disrupting the calls that recruiters are making, and the meetings that marketers are having with their recruiters.
I have been listening to Brad Geddes and his Podcast on Humans Vs Machines. Brad has been in paid search / for as long as you can pay for searches (1998) and has some great insight into AI and machine learning, and the role of humans in business. This podcast was a speedy listen, and made me think about 2 key takeaways for my recruitment and marketing.
AI Vs Humans – When Do Recruiters Get Replaced?
Is AI / machine learning going to replace humans (and in this I mean recruiters and recruitment marketers)?
Brad makes a great point that computers are great at numbers and data crunching. I feel that the average recruiter and marketer have very little time to do this job – so, yay to computers!
Humans are great at strategy, while computers are not going to nail this (yet!). But again, the marketers I mentor and the recruiters my team train often have little time for marketing strategy and recruitment strategy – both roles (at the moment) are fraught with a JFDI approach.
BUT Brad makes a great point: when you link the two – when you link humans and computers... BINGO!
Takeaway: Recruitment leaders need to step back from AI – and ask:
“How can I link AI and my humans together? How can I get the benefits of AI without removing the human element that Recruiters are genuinely great at, and that is often my USP?”
You need to look at your workflows that the tech people are trying to sell you, and ensure that when you put the two together they are both very clear on where they stop and start! Have a growth strategy, not just a purchasing one.
Also, consider this: if you have small data sets, you will benefit less from machine learning than your bigger competitors…. AI needs data to be great!
AI and Job Adverts
Can computers write job adverts for my recruiters?
Brad also talks about adverts (I translate this to job adverts).
He’s found that when machines write adverts they get more clicks, but then the sales people complain about the quality… sound familiar? The last thing a busy recruiter needs is more randoms applying for jobs, and leads coming through the website that are not genuine sales opportunities.
I feel that recruiters need to write their own job adverts. It’s not admin to sell or pitch. Plus, Google for Jobs tells us to get our job adverts sorted as they are crucial at attracting the right data… A great job advert will fix so many issues in a recruiter’s pipeline (candidates, AND clients AND colleagues!)
Takeaway: Recruiters need to improve their job advert copy. Marketers need to have a strategy for marketing the jobs more effectively. AI is NOT coming to rescue you from crap candidates applying to crap job adverts.
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Automation RoI Webinar Series: Unlock Bullhorn Part 3 ~ Sell Faster and Easier
Recruitment leaders, ops and IT leaders and automation gurus. I know that sales may be hard for some of you right now, but it needn't be.If you actively engage with your Bullhorn data, you will sell more, and sell easier!So, before you throw time and money at job boards, LinkedIn, or outsourced marketing, it’s time to rediscover the goldmine you're sitting on.Part 3 of our "Unlock Bullhorn with Automation" webinar series is just the thing for you. We'll how to use automation to generate easy sales wins.REGISTER NOW🤔Why Am I Fixated on Selling From Bullhorn First?Consider the stats below...💸Recruiters that use their CRM effectively can improve sales by up to 29%. Active use of your CRM can help increase sales by up to 29%, sales productivity by up to 34%, and sales forecast accuracy by 42% (Source: Salesforce).💸It costs 6x more to attract a new lead than to nurture one already in your CRM.Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line. (WeFlow)💸Re-engaged clients in your CRM convert 2x faster than cold leads.What is your strategy to capitalise on this stat? (Source: LinkedIn)⛔LinkedIn and Job Boards Are Dirty Data Sets Which You Need to Stop Wasting Money OnLinkedin and Job Boards are full of really dirty data, and it takes longer to engage and convert a client sourced from them than if you engaged and managed direct from your own database.Engaging relatively, warm, or even dormant, data could be a super-productive way to create easy-to-convert leads.Don't create "busyness" with ineffective sales, dirty data, disengaged clients, and thus a lack of RoE (return on effort).Help your recruiters to get off of the sales hamster wheel, and spend more time on the real work of recruitment - consulting!📅 Webinar Highlights🛠️ Real-Life Automation Tips to Drive Stronger Sales from your Bullhorn Database:✅Speedy lead gen: Find leads in Bullhorn faster than it takes to open a new tab.✅Engage like a pro: Master smart engagement tricks to proactively manage your clients - don't let them get cold!✅Automate your edge: Learn how to use automation to clean, enrich, and activate your data to protect pipelines and ensure speedy, uninterrupted, placements✅Give your recruiters excuses to call clients: Yelling "pickup the phone" isn't enough - you need a warm call list to give your hungry recruiters!📍 Save Your Spot!When? 18June 2025: 15:00 BSTREGISTER NOWPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 24 April 2025: Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 21 May 2025: Engage with candidates on autopilot and nurture relationships effectively. Register Now📈 18 June 2025: Sall easier and faster. Register Now💡 Date TBC: Streamline your recruitment processes for maximum efficiency and profitability.Automation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ ABOUT OUR AUTOMATION BUDDY SERVICECONTACT US ABOUT BULLHORN ROI
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Recruiters! 10 Stats About Why Recruitment CRM Generates Easier Sales
Recruiters and leaders who want to make more placements—with less admin, cost, and time spent chasing hard-to-fill roles—need to rethink how they’re using Bullhorn.Too many recruitment sales strategies rely on LinkedIn, job boards, and Google, outsourced marketing, blood, sweat, and tears, while overlooking the most valuable asset: your CRM. That makes you less competitive, and costs you time, money, and margin.It's time to get proactive and revenue-generating!Recruitment Data Wealth💵💶💷Recruiters need clean, warm databases to see them through easy and tough times.I've seen a lot of tech and data paralysing the recruitment market, but still do not see enough of a connected approach to account management and lead generation in the recruitment sector. Lots of time and money is wasted buying more systems, and access to more data, rather than monetising what you have.If your Bullhorn CRM isn't clean, connected, and proactively used for lead generation and account management, you're sitting on a data dump—not a goldmine.What you need is:Engaged, loyal clients who refer.Candidates who come back—and bring their network.A CRM that drives leads, not just tracks them.This is what I call Data Wealth.💸 Start Monetising What You HaveRecruitment tech is booming, but also at a time where many recruiters are trying to cut back and need more sales. AI and Automation is a key goal for many recruiters and leaders this year. But what’s the point of more platforms and data if you’re not maximising what’s already at your fingertips?Instead of spending more on sourcing more leads, Linkedin Recruiter, and outsourcing your BD and marketing, start tapping into your own Bullhorn and data. A warm CRM is faster, cheaper, and more effective than cold sourcing every time.🔢CRM and Sales Stats Every Recruiter Should Know78% of placed candidates are already in your CRM. Yet many recruiters go straight to LinkedIn or job boards before checking their own database.Recruiters that use their CRM effectively can improve sales by up to 29%. CRM applications can help increase sales by up to 29%, sales productivity by up to 34%, and sales forecast accuracy by 42%.It costs 6x more to attract a new lead than to nurture one already in your CRM. Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line.Recruiters spend up to 64% of their time on non-selling tasks. Imagine Wednesday, Thursday, Friday being almost totally unproductive! CRM adoption increases forecast accuracy by 42%. Whether you have Analytics or not, this is a stat which focuses the mind on activity and pipelines.Leads nurtured via CRM systems make 47% larger purchases. A statistic we see cited again and again in articles about lead management is from The Annuitas Group that nurtured leads make 47% larger purchases than non-nurtured leads.80% of sales require 5+ follow-ups—but 44% of recruiters give up after 1. How many opps are not being converted due to a lack of resilience?Only 30% of recruiter CRMs are considered “clean and current”. And a lack of faith in your system is driving costs up - you need more systems and data to tackle this lack of confidence.CRM users are 3x more likely to hit their sales targets. Companies that leverage CRM systems are 86% more likely to surpass their sales targets.Re-engaged clients in your CRM convert 2x faster than cold leads. What is your strategy to capitalise on this sta?The stats above are from a variety of sources, including Salesforce, The Brevet Group, Bullhorn, Weflow, and LinkedIn.Even just one of the stats above should be enough to make you stop and think "how can I use my Bullhorn system to generate easier to convert sales? (Whilst saving time and money outsourcing / buying more tech and data...)"💪Start Selling More and EasierAnd then ask -"I wonder how Barclay Jones can help with me Bullhorn RoI, Training, and Automation to help my team generate easier sales, whilst helping me reduce reliance and time/money wasted on Linkedin and Job Boards?"Let's start with our next batch of free webinars where we optimise and unlock Bullhorn to help you sell more (and easier).Recruiters!REGISTER FOR OUR "BULLHORN4SALES" WEBINARRecruitment Leaders and Automators!REGISTER FOR OUR UNLOCK SALES AUTOMATION WEBINAROr arrange a chat with us😇ARRANGE A CALL BACKRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
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Wayne Barclay
Webinar
Automation RoI Webinar Series: Unlock Bullhorn Part 3 ~ Sell Faster and Easier
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Lisa Jones
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Recruiter Productivity Series: Optimise Bullhorn Part 3 ~ Sell Faster with Less Effort
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Wayne Barclay
Webinar
Automation RoI Webinar Series: Unlock Bullhorn Part 2 ~ Create a Virtuous Circle of Candidates
